No one questions the fact that Hollywood can have a tremendous
influence on what the rest of us see, do and feel about important
health and social concerns. Since 1983, there is one organization that
has pioneered engaging the creative community - writers, producers,
and other entertainment influencers- to be attentive to accuracy
without compromising entertainment value. It's The Entertainment
Industries Council, Inc. (EIC).
 
EIC has set the standard for providing script writers with resource
information that expands their creative palette... to craft storylines...
and create three-dimensional characters capable of influencing
audiences with important and often life-saving information. EIC
knows firsthand the balance needed between creative freedom and
accurate depiction of health and social issues. They also produce, and
write the nationally simulcast television special, the PRISM Awards.
The show addresses mental health and substance abuse issues and has
been on air for ten years. The flagship network is FX, plus seven other
cable simulcast partners.
 
Goodwill Communications has teamed up with EIC to expand
the breadth and depth of both organizations' reach to audiences.
"Our work with entertainment programs, including our own show,
establishes a platform for various issues facing society and influencing
popular culture, observes Brian Dyak, President and CEO of EIC.
 
"While we are involved with more of the front-end
of content and message development, what Goodwill
Communications brings to the table is the distribution
component, especially via public service advertising. This in
turn, increases the frequency and consistency of social issues
messages which hopefully results in attitude and behavior
change. We look forward to breaking new ground with
Goodwill Communications and expanding our message
reach," Dyak said.
 
"Together we can improve the health of our communities
by offering complimentary media products and services, by
collaborating on social marketing, health promotion, and
risk communication strategies which will further the art of
making a difference," Dyak concluded.