View SEO 101 : Step 1 - Keyword Research
Now
that you have a better background of what keyword research is
and why you should do it, we are on the Step 2 - Keyword Rich Content.
So where do you add
keywords?
You are about to discover your real issue -
you have insufficient or
weak content. It takes a lot of words to convince visitors and the
search
engines that you are a subject matter expert.
Once you have selected your best keywords, add
the main
words to your Title string, your Meta Description string, your Meta
Keywords
string, ALT attributes (image tag parameter), body Heading tags (such as
<h1>) and especially embed them into your displayed content. Try
to use
as many keywords as you can in a natural and grammatically correct way
in your
opening sentences, since this sets the topic for the page and
contributes to
the theme of the site.
Page Title
It's important that your page Title tag be as
descriptive as
possible of what the page is about, and that it contains your best
keywords. Use
these keywords to make up your search engine optimization targets. Page
titles
are the text displayed along the top of a browser window, normally way
on upper
left hand side of your browser window.
Meta Tags
There has been a lot of discussion about the
continued use
of Meta tags. Meta tags in our opinion are important to search engine
optimization. What is not known is what is meant when it is said that
search
engines "ignore" a Meta tag. Even if tags are ignored today, it only
takes a few minutes to do it right, you should never be penalized for
having
them (unless you're a spammer), and not all engines will ignore them.
Even if
they do ignore them, they may not forever. You can never go wrong
by using META tags, and you will only hurt
yourself if you don't use them.
Content
Review your content to add these keywords,
especially two-
and three-word phrases, into the content without losing the message.
This is
important for a search engine that does not reference Meta tags. You
want to
use these phrases time and time again without spamming.
You must also
unconditionally, absolutely, positively have your best keywords (and
certainly
sufficient content containing them) throughout your body section.
We
recommend at least 500 words of clean, grammatically correct
sentence-structure
content on every page. You must have your keywords appear as the most
prominent
(without excess) phrases on your pages.
And you should to link your own pages together.
Use the
keywords appropriate for the content of the landing page in the anchor
text of
the sending page. This is a must - use text links within paragraphs when
possible, especially when the pages are related. If the topics are not
related,
then use image links so the search engines do not see the text and get
confused.
To learn more, contact us.
