Is Your Website Social?
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 Find out what social media, social
networking and social communities means from the point of the Internet
and your website; learn how other companies are using the social Web to
enhance their business; build customer loyalty and extend your brand
across the social Web. |
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Infinity Technology, Inc. has acquired Build My Own Site |
Infinity Technolgy has begun the new year by expanding their existing Green Bay, WI presence with the purchase of Buildmyownsite, Inc.
Green Bay, WI (PRWEB) January 13, 2010 -- Infinity Technology, Inc., a growing technology company representing both businesses and residents has joined forces with Buildmyownsite, Inc., a Green Bay, WI web development company. Buil dmyownsite has been very successful at developing a priority content management solution (CMS). Infinity Technology has been seeking a content management solution for all size clients. From small businesses to large corporations, Buildmyownsite is the perfect solution for anyone wanting to control their own website. Buidmyownsite's original CMS was built in 2003 and has been used by hundreds of clients since that time. Now, in response to evolving client needs, the buildmyownsite team has released Engage, its newest content management tool. With Infinity Technology's development team, they will continue to enhance the Engage platform, which leverages search engine-friendly features in a user-friendly interface. To help with the development of Engage, Infinity Technology has hired employees from Buildmyownsite.
 Infinity Technology has been simplifying technology since 1995. Their success in the industry is due in large part to the relationships they have built with their clientele. Infinity Technology started as a software development company, and evolved as their clients have needed, building new divisions based on client requests. It was through clients' trust that Infinity Technology grew to the success they have today. Infinity Technology offers a wide range of services such as Networking, IT Staffing, Hosting & Data Services and Internet Access to businesses. In addition, Infinity Technology offers Residential Services such as Computer Repair and Internet Access. To learn more about their services, please visit InfinityTechnology.com
Additionally, Infinity Technology has recently redeveloped a new brand, tag line and website. Infinity Technology's vision is: your business uses technology, Infinity Technology's business is technology. They understand that technology is not a luxury of business today - it's a necessity. Let Infinity Technology's real people, show you how technology can be simplified. While simplifying technology, Infinity Technology provides the most logical solution for your company. Once the solution is agreed upon, Infinity Technology's experts work with you on every step during implementation no matter what type of solution: a new website, storage area network, staffing, or SharePoint.
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Let's get Engaged
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You've got a breakfast date with the Infinity Team on March
25th. Learn about the new website content management system - Engage. Low-cost and easy to use, Engage features enhanced user controls and
features that will keep your visitors returning to your site.
Mark your calendar for:
Date:
March 25, 2009
Time: 8:00 am - 10:00 am
Location: Green Bay, WI |
| How do I increase my eCommerce Sales? |
Online sales are growing rapidly year over year and now more than ever is a great time to have an e-commerce website. While maintaining and optimizing an e-commerce website may be quite the assignment, taking little steps in the right direction will greatly help the overall improvement. Begin with small improvements you can tackle quickly. Then move on to more complex tasks that may require extra effort. Slowly, but surely, you will fine tune your website into an outstanding website. Outlined here are 10 quick e-commerce tips to get you on your way.
1. Accommodate All Users Types
When a user visits your website it is virtually impossible to know where they stand within the purchase process. Some users are just browsing around gathering information for a future purchase while other users may be in a dead heat to make a purchase as quickly and easily as possible. Take note of all the potential user types and try to accommodate them all equally.
2. Use Captivating and Compelling Copy
Users browse e-commerce websites as if they are on a hunt. Hunting for a desired product and the moment the hunt goes cold they fall off track and disappear. Write strong impact copy that keeps users on the hunt. If a landing page or paid search ad is promoting "Affordable Baking Accessories" you better be sure the corresponding page on your website uses this same copy.
3. Use Headings with a Punch
Headings are the main place where you can persuade users to stay on your website for another few seconds. If your heading is too informational or puts them to sleep you have missed your chance. Use clear, descriptive headings that get to the point and provide users with a source of relevancy. For example, "Pet Safe Wireless Containment System PIF-300 Including Lifetime Manufacturer's Warranty" has less of an impact than "Pet Safe Wireless Pet Fence - Lifetime Warranty Included".
4. Take Advantage of Good Calls to Action
As a child when your mother told you to clean your room, did you? No. When you tell a user to "Click Here" are they going to? No. Give users a reason to proceed and to follow through. Using a call to action like "See Our Lowest Priced Bikes" is much more appealing than "Click Here" or "Learn More".
5. Provide Multiple Professional Product Images
One of the best parts about walking into a brick and mortar store to make a purchase is that you are physically able to pick up and examine a product. By giving users multiple images online allows us to overcome this barrier. On top of giving users multiple images, give them professional images from different angles and in different environments. Show them a shirt from the front, back, side, as well as on a model.
6. Allow Users to Read and Leave Product Reviews
User reviews, both good and bad, are proven to increase your conversions. Studies show that 77% of users look at reviews and ratings. Of them, 63% admit that they are more likely to make a purchase from a website with reviews and ratings. (Jupiter Research, August 2006, and Comp USA & iPerceptions) Furthermore, negative reviews allow users to see that the ratings are concrete and the product is in fact real with flaws. If you receive too many negative reviews and you may consider discontinuing the product offering.
7. Lead Users through the Checkout Process
Getting users into the checkout process is an accomplishment in itself; do not ruin it with poor user experience. Give users an overview detailing how many steps are involved and where they currently stand. Additionally do not promote any products or try to sell additional products within the checkout process. Keep the process to a minimum and as intuitive as possible.
8. Develop Clean Easy to Use Forms
For many websites forms act as the plague. Design and develop your forms in a clean easy to use manner. A few best practices include:
Require only necessary information. Do not go data happy.
Provide security assurance ensuring personal information is safe and secure.
Use descriptive buttons like "Continue to Shipping and Billing" rather than "Submit".
Assist users with error handling on incorrectly completed fields.
9. Provide Help and SupportThe first thing a majority of users are going to do before making a purchase is to make sure that you are willing, and able, to help them after a purchase is made. The quickest way to insure your support is to provide users with a phone number at all times. Furthermore you should also supply a mailing address and email address. On top of contact information you should also provide a privacy policy, return policy, shipping policy, and so forth. Providing all of this information upfront will help reassure users. 10. Test Then Test and Test Some MoreThese days testing is inexpensive, potentially free, and will warrant substantial benefits. The only excuse not to test is the matter of time it takes, however with Google's Website Optimizer this excuse is no longer valid. You can be up and running a test within the hour. Make a list of 3 things that bother you about your website, things you think could be improved. Then set out to test them. Once you have finished your initial test, rinse and repeat. Resource: http://www.shayhowe.com/web-design/10-ecommerce-tips/ |
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