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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)
Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry. |
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Zillions of Conversations
That's the way I describe social media. Officially social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words pictures videos and audio. That official definition is from Wikipedia. Let's get back to the unofficial one, zillions of conversations. I know from my conversations with people either at group meetings or one on one that those of us in the business world are still wondering what part we play in those zillions of conversations. Or stated another way, why should we care?
Here are a couple of reasons why we should care. We should care because three out of four people use social media. We should care because two-thirds of the global Internet population uses social media. We should care because it's now viewed more often than personal e-mail. And lastly we should care because social media is like "word-of-mouth" on steroids. No one denies that hearing about who you are and what you do has its greatest punch and reliability via word-of-mouth. Think about it. That's the single most reason that social media is really important.
Social media is way too big to handle in this short column, so let's just focus on Facebook and Google+ and pick this whole social media topic up again another week.
We are becoming the face of Facebook and Google+. Google+ seems to have a younger user base and with its decision to open it up to the under 18 age group it is a trend to watch. I learned the other day that the fastest growing segment of Facebook users are the 35 to 44 and 45 to 54 age groups. I'll bet you fit in there somewhere. Other notable statistics pointing to why we care about Facebook as a social media platform are:
- 1 in every 13 people in the world use Facebook
- 48% of 18-34 year-olds check Facebook immediately after they wake up. That's before they check their email and maybe before they get out of bed
- People 35 and up dominate more than 30% of the user base
- 57% of people talk more online than they do in real life
- 48% of young Americans find out about news via Facebook over any other news medium
- About 72% of all US internet users are on now Facebook.
- Over 200 million people access Facebook via their mobile phone.
If I only have time and space in this discussion to tell you two things about Facebook or Google+, I guess I'd say; 1. Create a minimum of two identities - one for business and one for personal use, and 2. Create and use a strategy to implement the business identity. And let me sneak a number 3 in here...nothing about using social media and Facebook or Google+ is free. Make sure you know your hourly rate (calculate it) and agree to the amount you are willing to "spend". Your time dedicated is money. Like most "ventures" you'll have ramp-up costs and ongoing maintenance costs. The costs are real, and I encourage you to make the appropriate investment. If there's one thing most of us in commercial real estate understand really well it's ROI - Return on Investment. There must be a definable ROI. Period. Oh, and one more thing. When you have your "presences" ready, send me an invite!
If you would like to join our blog discussion click here or I welcome your feedback through email .
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Hot Deals/Leads
Buffalo Exchange operates 40 locations throughout AZ, CA, CO, IL, LA, MN, NC, NM, NV, NY, OR, PA, TX and WA. The stores, offering apparel and accessories, bought, sold and traded directly with customers, occupy spaces of 2,000 sq.ft. to 4,000 sq.ft. in downtown areas and street fronts. Growth opportunities are sought throughout FL; Boston, MA; MD; New York, NY and Washington, DC during the coming 18 months, with representation by Task Realty. For more information, contact Adam Stupak, Task Realty, 114 West 26th Street, 5th Floor, New York, NY 10001
Wok 'N Roll operates 34 locations throughout MA, MN, NJ, NY, OH, PA, SC and TX> The restaurants, offering lunch and dinner, occupy spaces of 500 sq.ft. to 2,500 sq.ft. in airports, casinos, central business districts, urban/downtown areas, transportation centers, enclosed malls and entertainment and outlet centers. Plans call for three to four openings in New England, NJ, NY or the Philadelphia, PA metropolitan area during the coming 18 months, with representation by Great American Brokerage. The company will also consider cobranded locations, and requires sites with ventilation. For more information, contact Paul Fetscher, Great American Brokerage, 100 West Park Avenue, Suite 309, Long Beach, NY 11561
Plamondon Cos. trades as Roy Rogers at 50 locations throughout eight states in the eastern region of the U.S. The fast food restaurants, offering burgers, fried chicken and roast beef sandwiches, occupy spaces of 2,800 sq.ft. to 3,500 sq.ft. in freestanding locations and endcaps and inline spaces of shopping centers. Growth opportunities are sought throughout the eastern region of the U.S. during the coming 18 months, with a focus on Baltimore, MD; New York, NY; Philadelphia, PA and Washington, DC. Typical leases run 20 to 40 years. A land area of one acre is required for freestanding locations. Major competitors include Burger King, Arby's, Wendy's and McDonald's. For more information, contact Jon Fields, Plamondon Cos., 321 Ballenger Center Drive, Suite 201, Frederick, MD 21703-6028
Like these leads? Want More? Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate.
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Featured Internet Site of the Week
Google+ for Business
Google+ Pages is a way to use Google+ for your business and help make your business social. Google+ pages help you connect with your customers |
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