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May 4, 2011
  Volume 13 - Number 18
Streamlining the Business of Commercial Real Estate
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In This Issue
You Need to be "Respondable"
Hot Deals/Leads
Featured Internet Site
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TOP OF THE WEEK TO YOU!
(by realwired! CEO, Brenda Dohring Hicks)

Brenda Dohring Hicks

 

Top of the Week to You! is designed to offer the inside scoop and latest of what's important in the world of technology as it relates to the commercial real estate industry.

You Need to be "Respondable"

It's not a typo.  The word I'm using and intended to use is "respondable".  I'm using it as an adjective and I suggest you adopt it that way too.   Here's what I'm suggesting.  If you are communicating, particularly in the world of social media, you have a responsibility to make what you put out there respondable.   Hint:  If you are going to adopt what I suggest, you better add "respondable" to your processor's dictionary, because I assure you it's not there and that alone will drive you nuts.

So what the heck am I talking about?  Some of you probably read, "You have a responsibility to be respondable," and immediately said to yourself,  "Ahhhhhhhhh, I get that."  Others may need to mull it around more.   I can't take credit for the phrase.  A young, and very bright man I met at a business function said it to me in a conversation recently...I was immediately onboard.  It made perfect sense.   It came out of a conversation about social media where I was relating a story about someone in my firm who had just recently gone onto Facebook and was attempting to make sense about when and how often to respond to the "chatter".  Like pretty much everything about social media, the "rules of use" evolve over time and are meant to be highly customizable to one's needs.  The young man's automatic response to whether someone "responds" to something was that the responsibility lies with the "sender".  If someone wants a response, what they post (put out there) needs to be of value and worthy of a response.  It needs to be respondable.  I love it.

Of course not everything needs to be respondable.  Much of what we "put out there", won't be nor should it be.  The choice is all up to the sender.  And remember, you won't always see the response, as many responses are personal.  Those count.  But the point is if someone wants a response, it's their responsibility to make it worth responding to.  Again, I love it.
 
Know too, that vital ingredients in a respondable post or musing are honesty and integrity.  People will sniff out self serving "advertisements" and ulterior motives faster than a well trained drug dog in an airport.  You have to be authentic.   So while everything we post on line doesn't need to be responded to, I'm thinking that if we all add respondable to our vocabularies, the world of social media will become even better.  What do you think?

    

Click here to join our blog discussion or simply shoot me an email when you get a chance.

Hot Deals/Leads

Chinese Gourmet Express trades as Chinese Gourmet Express at 75 locations and as Sansei Japan at 15 locations nationwide. Chinese Gourmet Express restaurants occupy spaces of 600 sq.ft. to 2,000 sq.ft. and Sansei Japan locations occupy spaces of 600 sq.ft. to 1,300 sq.ft. in food courts and inline spaces of regional, super-regional, transportation and outlet centers. Growth opportunities are sought throughout major metropolitan markets nationwide during the coming 18 months, with representation by Zorehkey & Associates.  For more information, contact Michael Zorehkey, Zorehkey & Associates, 30021 Tomas Street, Suite 300, Rancho Santa Margarita, CA 92688.

Good Times Restaurants, Inc. trades as Good Times Burgers & Frozen Custard at 49 locations throughout CO, ID, ND and WY. The restaurants occupy spaces of 1,900 sq.ft. to 2,400 sq.ft. in freestanding locations and endcaps of shopping centers. Growth opportunities are sought throughout CO during the coming 18 months. Typical leases run 15 years for freestanding locations and 10 years for endcap spaces. A vanilla shell and specific improvements are required. Preferred demographics include a population of 10,000 within one mile earning $50,000 as the average household income. Major competitors include Dairy Queen, Sonic Drive-In and Wendy's. A land area of 25,000 sq.ft. to 30,000 sq.ft. is required for freestanding locations. The company is franchising.  For more information, contact Boyd Hoback, Good Times Restaurants, Inc., 601 Corporate Circle, Golden, CO 80401-5622.

Erik's DeliCafe Franchises, Inc. trades as Erik's DeliCafe at 28 locations throughout CA. The restaurants, offering sandwiches, soups, salads and bakery items, as well as catering services, occupy spaces of 1,800 sq.ft. to 2,400 sq.ft. in freestanding locations, urban/downtown areas and entertainment, power, specialty and strip centers. Growth opportunities are sought throughout northern CA during the coming 18 months. Typical leases run 10 years with two, five-year options. Specific improvements are required. Preferred cotenants include Starbucks. Major competitors include Togo's, Panera Bread and Quiznos. Preferred demographics include a population of 100,000 within five miles earning between $60,000 and $100,000 as the average household income. The company is franchising and prefers to locate in areas with a mix of retail, office and residential presence. For more information, contact Tony Bendana, Erik's DeliCafe Franchises, Inc., 365 Coral Street, Santa Cruz, CA 95060.

Matchbox Vintage Pizza Bistro operates six locations throughout Palm Springs, CA and Washington, DC. The restaurants occupy spaces of 6,000 sq.ft. in urban areas. Growth opportunities are sought throughout Washington, DC during the coming 18 months, with representation by Papadopoulos Properties. Typical leases run 10 years with a five-year option. The company prefers to locate in areas featuring a mix of commercial and residential properties.  For more information, contact Tom Papadopoulos, Papadopoulos Properties, 1420-B 21st Street Northwest, Washington, DC 20036.

 

Like these leads?  Want More?  Go to the Dealmakers website for a Subscription. Dealmakers, the nation's weekly news source on retail real estate.

Featured Internet Site of the Week 

FileHippo

Contains freeware, demo and shareware programs to download in several categories . Also features latest updates and most popular downloads.

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