Who Cares About Your Emails?
We'd like to think everyone cares about our emails. But the truth is, not everyone does. And that's OK.
Because we don't need to get our message out to everyone. We just need to reach the people who are interested in our message and will respond favorably.
This is where we can learn from our kids. Right around Christmas time, kids become the best marketers in the world. They know their target audience. They know how to position their message for maximum effectiveness. And they get results. Come December 25th, most of them have achieved their goals.
So let's take a look at their communications to break down their marketing strategy.
Dear Santa
You notice kids don't send their communications to just anybody. Kids know who their target audience is and they call them by name. Whether it's "Dear Santa" or "Dear Grandma," kids make it personal.
People respond to their name, so use it in your communications. Constant Contact makes it easy to add a first name, last name or other personal details to your messages.
I would like a bike, a robot, and a puppy
Kids don't leave their audience guessing about what they want and neither should you. Make your call to action very clear and easy to find. Spell out what you want your subscribers to do. Use a larger font and/or another color. Use graphics or a clickable button. If you sell products online, add an image of the products with a link to your website where they can place an order.
Love, Billy
Santa knows exactly who wants the bike, robot and puppy. Use a name and email address that your contacts will recognize. Studies have shown that more than 60% of consumers say the "from" line most often determines whether they open an email or delete.
Also, adding a signature gives your emails a personal touch. You can include a scan of your signature (first name only), a profile photo or an "About Us" paragraph.
PS I have been very, very, very, very good
Billy knows exactly what will get Santa to deliver the goods. Likewise, we should give our subscribers a reason to take action. Spell it out and go ahead and use "very" if you want to. Also, I love the postscript. It's a great way to highlight a special point.
I hope Billy's marketing success rubs off on you this season. If you want more holiday marketing tips, check out the Free Resources in the sidebar.
PS I'd love to know if these emails are helping you out or if you'd like me to cover other topics. Please take this one-minute survey to let me know. I appreciate it very, very, very, very much.
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