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Change Continues...
Ready or Not!
December 11, 2009
Create Your Own Stimulus Plan
 
Stagnation kills business.  Stimulate your business through Innovation and Differentiation.
                                                                                  
Increased business opportunity is born by InKnowVention; innovation, knowledge and invention.  Use your skills, experience and product mix to differentiate your business and stay ahead of your competitors.

example of vehicle advertising
Keep the Special in Specialist

Be creative.  Get noticed.  Check out the unique plumbers truck wrap and company slogan, "Comfortable Living Specialist's".

Sure beats "Stinky's Plumbing, you dump it we pump it".  What does your work truck say about you and your business?

Examine all areas of your company image.  Remember that all important first impression ~ You never get a second chance to make a good first impression!

Failure and experimentation are exactly what teaches us how we must adapt in the first place

We Learn how to adapt through Change

Fail Forward

Fear of failure is one the greatest of fears.  It is closely related to fear of criticism and fear of rejection.  Leadership expert Peter Drucker said, "The better a man or woman is, the more mistakes they will make, for the more new things they will try."

Most people self limit their ambition.  They do not achieve a fraction of what they are capable of achieving because they are afraid to try, because they are afraid they will fail.  Check out the book Fail Forward by John Maxwell

to do list "Sooner or later, all real change involves failure-but not in the sense that many people understand failure. If you do only what you know and do it very, very well, chances are that you won't fail. You'll just stagnate, and your work will get less and less interesting, and that's failure by erosion."
 Twyla Tharp, Choreographer 

We are an industry born of innovation, not stagnation, however when was the last time you decided to try something new?  As a representative I have first hand knowledge of how long dealers will hold on to the ideology of "it ain't broke, don't fix it" despite a continued decline in their business. 

Adaptability
A Vital Skill

Luxury Consumers seek Quality

"Quality in a product or service is not what the supplier puts in.  It is what the  customer gets out and is willing to pay for...Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality." 
Peter Drucker, business consultant and author

family watching a movieProducts and services that help your clients enjoy the priceless things in life are more popular than ever.  This is a key focus area.

Conspicuous consumption is on the decline.  Home is where luxury customers invest their money, time and emotions.

The Products and services you offer need to be consistent with your company's skills and passion and purpose.
 
As CES rapidly approaches, make a commitment to attend, especially if you did not attend CEDIA Atlanta.  Book appointments to visit manufacturers with whom you have no relationship or deep knowledge.  PCA will introduce you to manufacturers who are well positioned to help attract Luxury Consumers. 

Contact us for manufacturer booth locations and to set appointment.

Next Issue:
Getting Beyond the Fear

 
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