Tip of the Week
How to Cook Bietola
Steam the bietola for 5 minutes, or do it
up my favorite way with lemon juice. Wash, chop, and spin the bietola. Squeeze at least 2 lemons, add 2 or more tablespoons olive oil and
tahini, currants, any seeds such as pumpkin-seasame-hemp-
sunflower,
crushed walnuts, shred any root veggies you like, add salt and pepper.
Then toss until saturated.
Leave in the refrigerator for a couple hours or
more. If possible, retoss the salad a few times during this period to
resaturate the leaves and spread around the yumminess. Enjoy!
-- Brandon Meek, Sweet Leaf Farm |
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Part
of the beauty of farmers' markets is that our produce changes with the
seasons. Stay current with weekly produce highlights here!
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Elephant Leeks
(Gales Meadow Farm)
Dandelion Greens
(Winter Green Farm)
Golden Beets
(Sweet Leaf Farm)
Green Zucchini
(Deep Roots Farm)
Ambition Shallots
(Persephone Farm)
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This Saturday the Hollywood Farmers' Market welcomes the return of customer favorites: Big "B" Farm, Riley and Sons, Russell's Breads, Persephone Farm, Sylvan Valley Acres, and Unger Farms. Also make sure to check out Fuller's Flowers and Laurel Ridge Winery who started their seasons last week.
DeMartini Family Farms, Baird Family Orchards, Liepold Farms, Maryhill Orchard, and Thompson Farms will return to the market on June 6th.
Also this Saturday, the Village Crepery returns from vacation and both coffee vendors, Nossa Familia Coffee and Mocha Roma's, will be ready to fulfill your hot beverage needs.
This is the last Saturday for both Alderman's Greenhouse & Nursery and Sun Gold Farm, but don't dismay! Plant vendors Glass Jade Nursery, River Rock Nursery, THINK Unique Gardens, and Dancing Light Ranch will be here nearly all season long, although you really should consider stopping by and picking up a plant or two this weekend!
Don't forget your berries and last-minute garden starts and be sure to enjoy the wonderfully eclectic music of The Underscore Orkestra!
See you at the market~
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Featured Vendor: HOTLIPS Soda
When HOTLIPS Pizza owner, David Yudkin, was unhappy with selling Coke at their stores, he set out to create something that he could feel good about selling. "I was trying to do the good thing", said David, "and Coke wasn't only a problem because it contained ingredients like corn syrup, but buying it wasn't helping local farmers."
HOTLIPS already had connections with farmers who provide their pizza ingredients and those farmers had lots of berries. So David bought 80 flats of red raspberries and helped squish them by hand to create 20 kegs of soda. David remembers having red raspberry stains up his arms for days afterward. The soda sold out at The Bite of Oregon that year, and HOTLIPS has been making soda ever since.
HOTLIPS began bottling their soda in 2005. David says his biggest accomplishment was doing just that- getting the soda into bottles. They are on a "constant learning curve. Every time we bottle we learn a new improvement."
HOTLIPS Soda has since grown too large to continue smashing all their berries by hand. Their greatest challenge is locating food processing plants whose work is consistent with the values HOTLIPS holds. So far HOTLIPS Blackberry Soda is the closest they've come to their ideal. The blackberries are still hand processed in food mills in their own kitchens. The label on it identifies the variety of fruit it contains, as well as the farm and the region that it comes from.
HOTLIPS is a local, family run company whose "mission is to preserve culture and celebrate humanity through our rich culinary traditions and by joining with others in finding new, sustainable ways of doing business." Part of what makes HOTLIPS so unique is that they are a regional company that plans on staying that way. They have no interest in spreading beyond our region, or in "selling out to Coca-Cola", says David.
David's favorite part about vending at the farmers' markets is the community. "It's great to see people when they taste the soda." He also likes employing his son and his son's friends. He enjoys getting to watch them learn about "what it takes to earn a buck" - getting up early, packing up at the end of the day, and learning about customer service.
Besides the Hollywood Farmers' Market, HOTLIPS Soda can be found at other local farmers' markets, New Seasons Markets, and PastaWorks. For a complete listing of retailers and more info about HOTLIPS Soda visit the HOTLIPS website.
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Community Booths
Learn more about the organizations tabling at the market each week in our community booth column.
NE Community Center
The Northeast Community Center (NECC) is a neighborhood
nonprofit organization that serves people of all ages in a building with a long
history of active use. Way more than a fitness center, the NECC is a
place where people of all ages exercise, swim, play, dance, paint,
learn and share good times.
Northwest VEG
We educate and empower people to make vegetarian choices for a healthy, sustainable, and compassionate world.
More and more people are choosing vegetarian foods for a variety of
reasons. Going veg is not about deprivation, it's about celebration.
It's a very powerful choice to respect your body, the earth and other
beings. Every veg meal is a vote for compassion, for healthy,
nutritious food, for clean air and water, biodiverse habitats and
sustainable farming practices. There are lots of reasons to choose to
eat veg! Everybody has a different one!
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The Hollywood Farmers' Market is open Saturdays, May through October from 8am - 1pm and November 7, 14, and 21 from 9am - 1pm. We are located on NE Hancock Street between 44th and 45th Avenues (one block South of Sandy Blvd).
For more information, check us out online at www.hollywoodfarmersmarket.org.
See you Saturday!
Hollywood Farmers' Market
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