Published by the Department of Public Affairs, City of St. Augustine. Florida July 8 2011 |
450th mission, action plan ready
City Manager John Regan will outline for Commissioners Monday a proposed "mission statement and concise action plan to implement the 450th Commemoration."
His six-page outline, to be presented at a City Commission workshop at 3 p.m. before its regular meeting at 5, includes recommended goals and action plan. | |
|
|
450th mission statement
For the 450th commemo-ration of St. Augustine the City will highlight the rich history of St. Augustine, celebrate our cultural diversity and entertainingly achieve the goals of improv-ing educational awareness of the significance of St. Augustine in the history of America and the world, enhancing tourism, improv-ing economic development opportunities and improving the quality of life of the residents of St. Augustine during and after the commemoration events. |
|
|
Focus on 'E's - Exciting, Entertaining, Emotional, Education, Enduring |
The programming events will focus on the "E"s, Regan suggests: "exciting, entertaining, emotional, education, and enduring."
Among the goals: awareness of the city's importance in history, town improvements "to create lasting change for the social good," elevation of the city's status "as a culturally diverse, interesting, and dynamic historic city," and "leave bureaucracy at the door" to run the program "as a quickly evolving business." |
Recommended action plan |
Topping the list, "The 450th cannot detract from our core business of local government." Beyond this, Regan suggests, "The City needs to foster a belief in the importance of marking this event and how it can help our City and residents."
Included are program administration short term by an internal task force of city management, with fund raising, public relations, and event management to be contracted out.
Partnership agreements for programs and projects include key partners in the Visitors and Convention Bureau, Chamber of Commerce, and Tourist Development Council.
Internal review policies include RFEs - Request for Event forms - to be channeled through necessary city departments.
A branding campaign would include an official city logo process. "The objective is to create St. Augustine 450 'Nike' swoosh that crosses merchandizing platforms," Regan says. "We need to engage an expert without Madison Avenue pricing." |
|
|
|
Live broadcast for federal 450 panel |
History will go high tech with a live broadcast of the inaugural meeting of the federal St. Augustine 450th Commemoration Commission Monday, July 18.
The live broadcast on Flagler College Radio, WFCF-88.5, will start at 9:45 a.m., the meeting at 10 at Flagler College Auditorium.
Officials hope to fill the auditorium with residents in a show of support for the federal panel.
U.S. Secretary of Interior Ken Salazar, Florida Senator Bill Nelson, and Congressman John Mica are expected to offer remarks at the meeting. |
Stronger crossing signage proposed |
Commissioners will consider agreement with the Florida Department of Transportation (FDOT) for In-Street Crosswalk Signs at seven city locations along San Marco Avenue, Cathedral Place, King Street, and Avenida Menendez.
FDOT will install the signage but asks the city to maintain it.
Expect some parking spaces to be lost under an FDOT determination that "a number of the crosswalks do not meet the 20-foot clear-line-of-sight requirements."
The San Marco and Cincinnati location will eliminate two parking spaces. |
Revived plan for homeless beds |
The city and Sheriff David Shoar would split $36,000 in annual costs for St. Francis House to provide 15 additional beds as an alternative location for transient and/or indigent persons under a request by Police Chief Loran Lueders to help enforce the city's no-camping ordinance.
Enforcement requires beds be available elsewhere. A previous pilot program was considered highly successful, resulting in a number of transients being referred to social service programs.
Commissioners will be asked Monday to approve the $18,000 annual city share of expenses.
Single bid for Water Works building use
City staff will recommend to commissioners Monday that a period of request for proposals be extended to August 11 after a single bid was submitted to lease, repair, and put the North City Water Works building to use for community gatherings.
Colin Bingham, who proposed to the commission last month that the property could be repaired for community meetings, made a bid to lease it for $350 for an initial undetermined term, with 30-year renewal options. A non-profit Community Development Coalition Corporation would be created to enter into agreement with the city, Bingham says. |
History's Highlight
1574 - The not so good old days
4 years, 2 months, 1 day to St. Augustine's 450th anniversary |
An account, written probably in 1574, attributed to Dr. Alonso de Cáceres , a distinguished member of the audiencia of Santo Domingo, translated by Historian Albert Manucy.
St. Augustine where the fort and people now are . . . is almost an island, surrounded by water except for one part where they can pass to the mainland. . . .
Each year the sea covers much of this land. It is all a forest of evergreen oaks, pines and oaks and palmetto so filled with roots that it cannot be cultivated, except a part that is sandy. There they sow maize; and of this land the governor has most of it and makes the soldiers sow there for himself.
Each settler will have as much land as a medium-sized garden - about what one man can dig with a hoe: just enough so that he is busy half of each day grinding the maize to eat that day.
They plant only maize and squash because other garden seeds do not yield well. Neither is there anything that can be done, nor does the land have the capacity for yield even if more work and industry be put into it.
On the small island where the fort was at first, there are about fifty head of cattle. These fifty head do not increase. If they get ready to multiply, the calves die for lack of food and because of the many big horseflies and mosquitoes there, and the bears and lions. They have no fresh water for the stock to drink except when it rains.
There are about fifty hogs and these too increase little. They have been disappearing and will die due to not having food nor fresh water and the bears and lions eat them. They have not been useful except when the governor would kill one for himself sometimes.
There is no land for raising stock, so the people have to eat only what they fish. They raise few hens on account of not having (enough) maize to feed either them or themselves. These chickens eat small mollusks; consequently they taste fishy.
The fort is (built) on planks with thick timbers for supports. It lasts four or five years, by which time the timbers are rotted by the damp earth and its saltiness. The soldiers repair it; they work all year on this fort and houses for the governors and other houses.
Despite all this, many months they do not give them rations nor pay; so, beset by hunger and nakedness, they have wanted to leave. But because they have no way to go by land nor ship to go by sea, they have not gone. |
|
|
The St. Augustine Report is published by the Department of Public Affairs of the City of St. Augustine each Tuesday and on Fridays previewing City Commission meetings. The Report is written and distributed by George Gardner, former St. Augustine Mayor (2002-2006) and Commissioner (2006-2008) and a longtime newspaper reporter and editor. Contact The Report at gardner@aug.com |
|
|