January 19, 2010
In This Issue
* Sherwin-Williams announces 2010 training schedule
* Fix Auto launches on the Weather Network
* WIN offers free membership
* PPG's spring MVP conference
* Nova Scotia holds sessions for new standards
* PPG Canada puts a new focus on value-added programs
* Irwin Hanson unveils new threading tools
* Headline News...
 

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Can you believe?

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>> Quebec plugs in

Hydro-Québec and Mitsubishi recently announced Canada's biggest electric vehicle trial.

The trial will take place in the city of Boucherville, partly to test the vehicles in harsh winter conditions.

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Greetings!

One of the stories that stuck out to me this week was Fix Auto's announcement of their advertising campaign on the Weather Network. It's a pretty in-depth partnership that I'm sure will do wonders to get their name out there.

Self-interested fellow that I am, I began to wonder how I'd put together a campaign, which would inevitably be on a shoe-string budget. So I thought I'd put the question out there: what have been some effective ways that you've found to get your facility's name out there?

I'd like to collect some of the responses--perhaps the answers will be helpful to others looking for opportunities to promote their businesses.

Take care,

-Joe Rayment
Editor
editor@collisionrepairmag.com
Collision Repair Magazine

Sherwin-Williams logo

Sherwin-Williams announces 2010 first quarter training schedule

Sherwin-William
s Automotive Finishes will offer more than two-dozen classes and training sessions designed to help automotive collision professionals in the first quarter of 2010.




Fix Auto announced the launch of a new 2010 national marketing campaign Friday. The two month campaign, which began on January 4th, 2010, is broadcasted nationally on The Weather Network/MétéoMédia during the long-range forecast on 72 occasions a week.


The Women's Industry Network (WIN) announced that all of its 2010 sponsors will enjoy additional benefits--between 5 and 25 free memberships, depending on their sponsorship level.

PPG will host an MVP Business Solutions Conference for collision centre owners and managers at the Paradise Point Hotel in San Diego, California, March 28-30.

Revolving around the theme "Beyond Tomorrow," the conference agenda will focus on helping attendees shape their collision centre's business plan to deal effectively with today's business realities while leveraging tomorrow's opportunities.

Informational sessions on the latest federal and provincial regulations and standards regarding the collision repair industry are planned throughout Nova Scotia.

Lianne PerissinottiPPG Canada puts a new focus on value-added programs for its automotive refinish division

The automotive refinish division of PPG Canada Inc announced some changes to its marketing department designed to focus on the value-added programs and services offered to customers.


IW tapProducts: Irwin Hanson unveils the next generation of threading tools


Irwin Hanson, global manufacturer of high carbon steel threading tools, introduced its Performance Threading System, a simple-to-use system of self-aligning taps and dies, drive tools, and adjustable tap sockets.


That's all for another week. Make sure to visit collisionrepairmagazine.com every day for the latest news.
Sincerely,
 

The Collision Repair Team.