There's one Black Friday lesson shared by both mass and luxury retailers: the pursuit of the customer for the long term. They leverage Black Friday buzz to start new or strengthen existing customer relationships -- relationship retailing -- that over the long term will prove valuable.  

T-commerce's promise rests on our ability to extend the viewing relationship people already have with specific TV programming into a commerce relationship. We need to generate Black Friday-like excitement and jump start commerce relationships. Five strategies you should be exploring include:

1. Special, limited time pricing including loss leaders.
2. Exclusive items, configurations, limited editions.
3. New product launches synced with new season launches.
4. Social sharing of fan purchases....read more 

Here are four fundamental t-commerce assortment strategies critical to maximizing sales.

1. Define Your Customer: OK, it's basic but the risk too often is that you think you're following this strategy but in fact are not. Either you oversimplify and say "viewers watching my program" or you over think and say "handbag buying, fashion forward, urban dwelling, single women 18 - 35."  

The former provides you with no guidance in determining your product assortment; the latter so narrows your assortment that you undercut the benefits of wider....read more