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5 Social TV Best Practices
Your interactive television marketing strategy must leverage the strength of existing social media platforms (see Building a Business Case for Social Strategies) because your viewers are already interacting with social platforms while they are watching your programming. Get them interacting with you!
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WE tv / MSG / Ensequence App - Twitter Selection
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Keep these 5 Social TV Best Practices for single screen apps in mind as you design your app: - Use configurable calls-to-action to get social media devotees engaged with your app.
- Tap into social dialogues that are already occurring. Target shows with higher levels of Twitter followers (my preference given size cap) and Facebook friends...read more
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HBS + MIT = 3 Social iTV Must Do's
Let's go to school for two lessons from a couple of darn smart professors. We'll begin with my alma mater Harvard and then head down the Charles to MIT. But first a cool visualization of social TV as a real time audience feedback loop for everything that happens on TV (no soundtrack on this video).
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Courtesy of Bluefin Labs
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HBS on Social TVMikolaj Jan Piskorski, Associate Professor at Harvard Business School, describes social activity as "stalking" people. According to his research (Harvard Business Review, November 2011), about one-third of the time people spend on social sites is spent looking at profiles...read more
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