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The Welcome Issue Vol. 1 Issue 1
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Greetings!
Welcome to the very first issue of The Glasswerks Gazette, a bi-weekly e-zine where you get the latest news, our most exclusive deals, and quick helpful tips and articles from us at Glasswerks, Inc.!
Because of your loyal partnership and
friendship, we have become one of the leading glass fabricators and
suppliers in the nation. The Gazette
is our "thanks" to you!
Subscribers to The Glasswerks Gazette will:- Be the first to know Breaking News and Announcements from Glasswerks, Inc.
- Take advantage of special discounts and deals shared only with you, our loyal email subscriber!
- Receive timely articles & helpful tips on our collective industry, technology, and issues that matter to you
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6 Killer Sales Questions for Getting and Keeping Customers (Part 1)
 Excerpted and summarized from the book "How to Become a Rainmaker" By
Jeffrey J. Fox
The protracted economic slump has caused significant cutbacks in consumer spending. Now more than ever, individual business owners are feeling the pressure to make every sale count.
For the month of July, we are sharing Jeffrey J. Fox's
6 Killer Sales Questions to help you close more deals in less time.
1. Set the Date
- Killer
Question #1 - "Do you have your appointment calendar handy?
A deceptively simple question pointing to an undeniable truth: You cannot
close a deal if you are not in the room. Leaving the date and time of a
sales meeting "up in the air" is equivalent to sales-suicide. Mark a
date. Prepare your pitch. Deliver.
2. Prevent the Indecisive "No Sale" Standstill
Sometimes a
customer will ignore the facts or stay disengaged from the
decision-making process, resulting in a "no sale."
- Killer Question #2 -"Based on the analysis, it looks
like you can save $XXX per year with the solution. Can I assume there
are probably a number of things that have to be done before you are
completely comfortable with this approach? OK, so before we get into this in any depth,
can I get your agreement on the analysis? Will you look at the facts and
decide for yourself if they make sense?"
To say to the customer "Will you decide for yourself?" is almost rhetorical because the answer is so seemingly obvious: The customer is certainly going to decide for himself, and by agreeing to do so, he eliminates the option of not deciding.
3. Embrace (and Outweigh) the Competition
When a prospective customer discloses she
is also considering your competitor for the job, she is really asking, "What makes you different? Why should I buy
from you?" - Killer
Question #3 -"Yes, that is a
good company. Would you like to know our points of difference?"
At this point, the customer already knows your
competitor's offerings and prices, and yet she has agreed to meet with
you. Why? Because there is
something about the other company that makes her uneasy. Underscore that
unease and say exactly what the customer would be missing if she were
to choose someone else for the job. Do this well, and you may close the
deal just after these first 3 questions! If you found this article helpful, we
encourage you to it
with a friend.Meanwhile,
stay tuned for our next issue where we will list the Final 3 Killer Sales Questions. |
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We launched The Glasswerks Gazette as a part of our effort to give back to YOU: the community of customers, colleagues and friends we have gained through the years.
If you found the information helpful, please don't hesitate to this
email to a friend.
We thank you for your continued support, and hope you enjoyed our very first issue.
Sincerely,
Ed Rosengrant
VP-Glasswerks,Inc.
Visit our website at http://www.glasswerks.com
To Unsubscribe from this newsletter, find the SafeUnsubscribe link at the very bottom of this message. |
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Submit your order via FAX, EMAIL, or PHONE!
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T.G.I.F. SALE!
Save 3%
On Your Entire Order*
*TERMS & CONDITIONS: Limit one coupon per customer company. Redeemable on dates specified below. Limit to one order transaction. Discount applies to order subtotal. Does not apply to
shipping & handling fees. Cannot be combined with other promotions such as the Weekly Special Sale. Total savings cannot exceed the value of $150 USD. Non-transferable.
REDEMPTION OPTIONS &
INSTRUCTIONS: Option (1) FAX order to 888-789-7820 and write "TGIF"
on the order; (2) EMAIL order to glasswerks@glasswerks.com
and type "TGIF" in the Subject Line or Body of your email; or (3) CALL
in order to any Glasswerks Sales Associate and reference the "TGIF
Deal." NO NEED TO PRINT, FAX, OR ATTACH COUPON FOR REDEMPTION.
Coupons not properly redeemed will be voided and held. Alteration or reproduction of this coupon is expressly prohibited. Cash value: 1/100 of a cent or
$0.0001 USD. To redeem Cash Value, mail to: Glasswerks, Inc., 8600 Rheem Ave., South Gate, CA USA 90280. Void where prohibited, taxed or restricted. Offer good only in US. | |
Offer Valid ONLY On FRIDAY 7/9/2010 & FRIDAY 7/16/2010. Orders MUST BE RECEIVED between 9AM - 5 PM PST on those days. NO EXCEPTIONS.
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