A monthly publication designed to support all aspects of  your online marketing efforts.  Full of practical tips, useful suggestions  and hopefully, even some inspiration!

This month's issue is packed with e-news related suggestions, some tips for using the new Constant Contact graphic editor and a client case study with practical advice on how to make the most of YOUR e-newsletter. I want to thank Adam Ross of Infinite Prospects for allowing me to use his e-newsletter campaign as the case study below.  He generously offered his before and after mailings and metrics data to help YOU avoid the e-news mistakes he has made.

"I wish I had come to you sooner," Adam lamented, "before I lost so much of my list!" Adam, like many business owners had started an e-newsletter in January, 2010, with little more than a contact list and Constant Contact account. He had built up an impressive mailing list of 1400 potential clients over the years and planned to use it to launch his new business. He then set up an e-news template and proceeded to blast his list with advertisements.  "I even had good open rates at first (27%)! But then they dropped off."  And they kept dropping.  By the time Adam had come to me in April, his list had shrunken to about 1150 names due to bounces and un-subscribes and his open rate had dropped by over a third to 17%. He was frustrated and looking for assistance.

Adam has a great business.  His company trains automotive dealerships to improve their online contact process, reducing their average cost-per-sale while at the same time increasing their ROI. In addition, Infinite Prospects is a reseller/distributor for several online products that support the process Adam helps implement. He has valuable information and services to share. And he totally understood the value of reaching out to and keeping in touch with his clients via an e-newsletter. He was just going about it the wrong way.

Click here to see how he was able to turn his email campaign around and improve his open rate.