November 2010

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baby rattleriPhone or iSitter?

What does a 2-year old have in common with a 20-year old or a 40-year old?   Yep, it's the iPhone.  Natasha Sykes, mother of two, describes the first time her 2-year old saw her iPhone. "He pressed the buttons it lit up. I just remember his eyes.  It was like 'Whoa.' Sykes says that her children have block, Legos, bouncing balls, toy cars and books galore. "They love the book. But nothing compares to the iPhone." 
                                                                 Hilary Stout, New York Times
2d5 Great QR Applications

A QR code is a 2D barcode that you use to direct someone to additional online or offline information.  More info What are QR Codes

The following are a few mega-brand applications that bring an enriched experience to the user:
  • Starbucks lets people pay for coffee using QR codes
  • City of New York uses QR codes projected onto a giant screen in Times Square to give instant access to online services in the Big Apple
  • Re/Max uses QR codes to allow people to see the inside of the home when the agent isn't available 
  • Ford uses QR codes to promote the Figo in India
  • The Smithsonian Institution uses QR codes to enhance the experience of their exhibits
Will Shopping Ever Be the Same?

LG joIt hit me when my husband purchased brakes online for a 68' Firebird. For our own cars we would typically bring a job like this to the dealer but not for our son's fixer-upper. We're trying to do on the skinny.

My husband's first purchase outside the dealer was through an online retailer in the Bay Area. He saved a few hundred bucks but it included a 100+ mile trip to the Bay Area, which I think he came to regret.  The next purchase, he found another site offering free shipping. He started an online chat conversation with customer service but  he was long winded and support eventually hung up on him, likely thinking that he had left the conversation.

I shared my experience about the short and choppy nature of online chat, which is very different from speaking on the phone.  He got back online and had a much different experience. He received a very high level of product expertise and as a result, he purchased a different item that was significantly less expensive. It was also faster and cheaper than purchasing through a reseller or retail outlet.
In This Issue
iPhone or iSitter?
5 Great QR Apps
Will Shopping Ever Be the Same?
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