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As an innovator of Mobile Enabled Business Solutions, Touchwork is committed to keeping you in touch with some of the latest thinking in this space. We trust you find these articles interesting and informative and look forward to discussing how our mobile solutions can benefit your organization. |
Mobile
A Decade of Mobile by Noah ElkinThe fabled "year of mobile" may never have fully materialized, but in
many ways, the past 10 years have been a decade of mobile. As the '00s have drawn to a close, it's worth putting the advances mobile has made in
context.
Full article |
Mobile
How
the Mobile Decade will change marketing, media & commerce
by Mickey Alam KhanThe nation stands today at a pivotal point where mobile will soon infuse every marketing, media and retail decision just as the Internet
did in the last ten years. The Mobile Decade is upon us. Marketers
have only to look around this country and see the one thing that
consumers today cannot be parted from: their mobile phone. And that
device, as the decade wears on, will become the interface between
consumer and society.
Full article |
Customer Experience
8
Habits of Successful Customer Feedback Managers by Kyle LaMalfa
Gathering customer feedback is the only way for businesses to understand customer needs and concerns. However, most companies
struggle to manage and act upon that feedback, leaving critical
customer concerns unanswered. Customer loyalty and engagement lead
directly to long-term, highly profitable relationships.
Full article |
Customer Experience
Seven
keys to customer experience in 2010 by Bruce Temkin2010 will likely be an even more active year for customer experience.
While many companies will make substantial progress, others will
falter. Here is some advice for keeping your customer experience
efforts on track this year.
Full article |
Mobile
9 Unpredictions: What's not going to happen with mobile in 2010
by Vanessa Horwell Instead of producing an annual predictions list that many analysts and
forecasters will be doing from now through the end of January, I am
producing a series of "What's not going to happen in 2010" forecasts.
Full article |
FMCG - Retail
Coca-Cola bottler pilots RETAIL SCORE for in-store retail compliance surveys
by John KabalinPeninsula Beverage, the Coca-Cola bottler for the Western Cape, South
Africa has chosen to pilot Touchwork's RETAIL SCORE, an
in-store retail
compliance solution that uses the ordinary cell phone for collecting retail data.
The flexibility of the solution and the fact that it doesn't need expensive
hardware devices like PDA's for in-field data capture were some of the key
criteria that were taken into consideration when selecting this solution. |
Restaurant & Hospitality
New interactive text message based guest feedback solution for campus & corporate dining rooms by Johann LeitnerTouchwork has launched an interactive text messaging based guest feedback solution for campus
and corporate dining facilities. The system
enables dining
room managers to get immediate feedback from guests about their dining
experience using their cell phones and uses digital display screens to display these comments and moderated manager responses in a highly visible and interactive way.
Full article
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Restaurant & Hospitality
Leading tourism group in Southern Africa chooses ESP360 to measure customer experience in their restaurants by John Kabalin  Tourvest,
a leading tourism group in Southern Africa with a selection
of well known destination
restaurants, has chosen ESP360 as its customer experience measurement and
service recovery solution. ESP360
allows customers to rate a number of factors including the food and service
they received in the restaurants using their cell phones. Sophisticated
workflow management and reporting tools allows this information to be analysed and
actioned as part of their overall customer experience strategy.
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