December 13, 2010
Turning Point Real Estate

How to be Smarter - Goal Setting Initiative for 2011

Article By Charles Seymour, Co-Owner & President of Turning Point Real Estate
Charlie Photos

If you are like most of us, the New Year is a time for making resolutions and setting goals. We start with the best of intentions, but we seldom execute or accomplish what we started. We buy exercise machines or join gyms, we swear off over indulgence, but in two months we are back into our old habits.  The following year we hope for different results using the same strategy or tactic that didn't work the previous year.  


Over the course of many failures, I have learned a few tricks that have helped me with the follow through on my goals and resolutions. I call it "How to be Smarter" goals. It is a written system that creates accountability, for the purpose of providing a better quality of life.


At last week's Commercial Training Session I pitched this as the "Turning Point 2011 Initiative" and received a very positive response from all in attendance. You can use these tips for your personal life, your business, or organization. Pick a notable date such as your Birthday or New Years Day to set your goals. This will make it easy to remember each year.  Before we get started on this exercise, let's get some basic disciplines committed to our daily routines. You need to do these to realize maximum efficiency.


Productivity and Organization

Make lists. On a daily basis I make a list of what I want to accomplish that day. I have done this for 30 years. What I don't get accomplished; I move to the top of the list on the next day and place it as my "first priority". I write lists for daily, weekly, monthly, and annual goals. My annual goals also include a master list of that I want to accomplish in life on a grand scale (the modified version of the "bucket list") which I will cover in another MOJO article.


Get Organized

I have a bad habit of keeping old things which I never utilize. Get rid of the junk on a regular basis. If you don't use it within a specified time, discard it.  Clutter affects you in a negative way and it creates more clutter, allowing you to become easily distracted and overwhelmed. 


Complete a Task in order to accomplish a Project

I remember when I was younger; I was good at completing a single task but procrastinated when faced with a major project. A task is a component of a project. Every project needs to be broken down into smaller, prioritized, written tasks. When you do this, you will move through a project faster with less mental anguish.  It's a great way to complete a project on time.


Modify your Strategy not your Goal...No Excuses

If you don't have the resources necessary to meet your desired goal, modify your strategy don't abandon your goal.  When I was fresh out of College, I wanted to remain fit but I could not afford to join a gym.  Instead, I walked and I biked.  I received the same outcome utilizing a different strategy. 


Once you have some of these basics committed to habit, you can begin creating and executing the "How to be Smarter" program. I have attached two sheets for you to utilize with your resolutions and goals.  Click  Here for some simple guidelines. 


Thanks to all our Friends, Clients, Agents, and Supporters over the past year.  We wish all a joyous year in 2011.  Wait until you see what we have in store for next year.  Charlie Seymour

 Create a Distinct Web Address for Your Facebook FanPage

Article By Melissa Kinna, Director of Creative Marketing & Technology with Turning Point Real Estate
Melissa Kinna, Director of Creative Marketing

Have you ever wondered how to get a distinct website address (URL) for your Facebook Profile or Fanpage?  Well, it is not a magic trick but instead a simple and effective way that you can promote your Profile and/or Page to clients, friends, and family and is referred to as a Username.


From the beginning of Facebook, people have used their names to share and connect with the people they know. This authenticity helps to create a trusted environment because you know the identity of the people and things on Facebook. However, a place where your identity wasn't reflected was in the web address for your Facebook Profile or FanPage, instead the URL was just a randomly assigned number. 

 

Well, some time ago Facebook released the use of Usernames allowing users to create a direct URL for their Profiles and Pages, which then allowed guest to go directly to their page.  For example, follow Turning Point Real Estate on Facebook at www.facebook.com/turningpointrealestate.

 

So what exactly does this mean?  Well, this means that you can advertise your direct URL in advertising that does not offer direct links, such as word of mouth or print advertising.  This could include your business card, a newspaper ad, or even a sign rider.  By directing customers to this direct URL you have a better chance to increase the amount of exposure for your Facebook FanPage and create more leads which ultimately brings you more money. 

 

There are a few rules to remember when trying to establish your FanPage Username.  First, you must have at least 25 people who "Like" your page.  If this is something you do not have, you may want to invite your friends and family to "Like" your page in order to help get your numbers up.  Secondly, each username must be unique, so Facebook will check to see if your username is available. If it is not available, you must select a different username. Thirdly, your username must be at least five characters in length and can only include alphanumeric characters (A-Z, 0-9), or a period or full stop ("."). Lastly, you cannot change your username once it has been created, so if you make a mistake, or change your mind you will not be able to change the username- so be careful!


This is how it works, go to www.facebook.com/username then Click Set a username for your Pages. Type your desired Facebook username, and then check availability. Make sure that you have typed your desired username correctly because you cannot change it, and then click Confirm.


Because Facebook has become one of the largest and most popular websites in the world, it has also become an essential marketing, communication and networking tool in today's society. By having a Facebook URL makes it much easier for your friends and associates to find you or your page.  Set up yours today!

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How to be Smarter - Goal Setting Initiative for 2011
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Larry Elder



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