KDM Global Partners, LLC NewsletterNewsletter XII
In This Issue
"Game Changer" - Product Update
Reaching Generation Y (the "Millenials") with Private Label Wines
The Restaurant Business is Looking Up

The View from Our Yard


Ripley and Romie have an unusually sweet life, considering that their breed, the Portuguese Water Dog, is in a class called "working dogs."


Hardly !


And if you were to ask them whether they "work," their answer would undoubtedly be "Yes...absolutely, we work."


Here they are 'at work' one recent evening:

Ripley Romy 2


The Portuguese Water Dog has been known for centuries as a working dog. Referred to as the Cao de Agua ('dog of water') along Portugal's coast, Porties were bred to accompany fisherman on their boats - to retrieve broken nets, dive for fish, carry messages between boats and to shore, as well as guard the boat in foreign ports.


Both accomplished ball players in their own right (as well as MLB fans), Ripley and Romie have tremendous admiration and respect for their West Coast cousins who "work" for the San Francisco Giants at AT&T Park. During the Giants' games,  these Porties sit inside boats in the SF Bay, outside the ballpark. When a home run is hit over the right field wall and into the Bay, these dogs leap into the water to retrieve the ball. 
Ripley Water
'Suppose Porties can be considered working entrepreneurs, too! 


About KDM

KDM logo

KDM Global Partners, LLC is a wine producer and importer whose core business is creating and building new wine brands for its clientele of retail chains, restaurants, hotel/resorts, corporations, meetings/events - and individual brand owners. 


With corporate offices in Philadelphia, PA and wine-making capabilities throughout the world's premier viticulture regions, KDM's turnkeybrand-building capabilities are unparalleled: packaging design, regulatory approvals, warehousing and distribution (to all 50 states and overseas)...all varietals, price points, low case minimums. 


Singlz KDM North America has now proudly launched its innovative and proprietary Vino Solo brand throughout the United States, Canada, Mexico and the Caribbean. 


The world of wine production, distribution and sale is evolving quickly, creating compelling opportunities for businesses of all types. 


We'll take you there. 


Learn more here:


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"All four elements were happening in equal measure - the cuisine, the wine, the service, and the overall ambience. It taught me that dining could happen at a spiritual level."

- Charlie Trotter, Chef/Restaurateur




"When it comes to wine, I tell people to throw vintage charts out the window and invest in a corkscrew. The best way to learn about wine is in the drinking."

- Alexis Lichine





"He who warned the British that they weren't gonna be takin' away our arms, uh, by ringin' those bells and, um, makin' sure as he's ridin' his horse through town to send those warning shots and bells that were gonna be secure and we were gonna be free. And we were gonna be armed."


 - Ex-Governor and Current Fox News Contributor Sarah Palin, describing Paul Revere's historic ride.


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     Product Update 



    While the Rapture has come and gone and, in the process, we discover that the world is the same place as it ever was... the wine industry is certainly improved for the better with the recent advent of Vino Solo

    Vino Solo is a 187ml PET plastic wine bottle with its own attached drinking flute. Launched several months ago, the Vino Solo brand - and accompanying packaging - are both proprietary to Singlz KDM North America, LP. Combining a stylish and contemporary feel, this single-serve unit offers convenience and freshness, together with inventory and service efficiencies never before offered in the wine industry. 

    Truly an "on-the-go" wine product, Vino Solo is garnering accolades for the wine inside the bottle, too.



    On-Premise Beverage Service. 
    Many on-premise organizations have adopted Vino Solo as their preferred wine product. Not only do customers love the wines but the unprecedented efficiencies offered by Vino Solo (cash control, inventory control, and quicker, more profitable beverage service) offer a unique way to be more profitable and to please the customer. 

    Vino Solo (or private label versions of Vino Solo) is already being sold successfully at major league ballparks, theatres and performing arts centers, convention centers, rail lines, restaurants and hotels. The list grows every month.

    Off-Premise Sales (Retail Stores)
    Vino Solo will soon debut its handy 3-Pack (see image below) and, already, supermarket chains, big box stores and wine shops are signing on. Currently available in a red (Merlot - North Coast, CA) and white (Chardonnay - Lodi, CA), Vino Solo will soon be a "staple" in many stores throughout the country. 

    Vino Solo can also be  private label bottled....a great branding opportunity! 

    For more information about Vino Solo, go to www.VinoSolo.com or [email protected].



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    Reaching Gen Y 


    with Private Label Wines


    Generation Y, or "Millennials" as they are also called, today represent the largest U.S. population segment ...more than 76 million strong. Add the 51 million members of the Generation X into the mix and you have a dominant, powerful new segment to home in on for private label wine sales.


    This group is looking to try products that are new and different...brand loyalty is not as critical to them as it was to former generations, at least until they find something they like. 'All good for brand conversion potential and the establishment of private label.


    Combined with the trend of increased wine consumption (as versus other adult beverages), these demographics tell a very compelling story for those chains or restaurants or lifestyle brands considering their own private label brand effort.


    Case in point: Vino Solo is a 187ml PET plastic wine bottle with its own attached drinking flute. Unique in the wine industry, this proprietary, new wine brand offers an "on-the-go" characteristic that is ideally suited to the Millennial lifestyle.




    Vino Solo also provides unprecedented service efficiencies to on-premise organizations (inventory control, cash control and quicker, more profitable beverage service) catering to Millennial wine drinkers. Further, the wine quality inside Vino Solo is significantly better than other offerings within the 187ml product category - Gen Y'ers are becoming more knowledgeable, more discerning wine drinkers, too.


    For more information, including private label opportunities, go here: www.VinoSolo.com.


    The Restaurant Business 

    is Looking Up



    Despite all the discouraging news during the past few years, the state of the restaurant industry is not quite as grim as it may sound. While rising costs for food and fuel have dominated headlines, weighing heavily on the minds of restaurant operators, things are trending positive.


    Consumers are Coming Back to Restaurants


    There is no "new normal" of dining out less. To the contrary, people want to return as quickly as their pocketbooks will permit to the days of dining out more. As the economy improves, so will restaurant traffic. Dining out is seen as both entertainment and convenience - both of value to consumers and these numbers will improve as incomes begin to rise again.


    Restaurants can Work Around

     Inflated Commodity Costs


    Many restaurants have found a way to navigate rising food costs without making steep price increases. Operators have focused on cost-saving initiatives, menu engineering and efficient purchasing. Also, compelling new margin opportunities exist for restaurant operators, such as serving their own custom-label wines (see "Opportunities for Growth" below).


    Consumers are Still Spending


    Higher gas prices haven't hurt consumer spending dramatically, thanks to an improving employment picture and a payroll tax cut that begin earlier this year. Gas prices have also stabilized as the summer travel season gets underway.


    There are Still Opportunities for Growth


    Despite all the clamor during the recession that the US restaurant field was oversaturated, some operators are experiencing rapid growth. For others restaurants, there are pockets of under-exploited income-generating opportunities right under their noses - - most notably in their wine category.




    Rather than serving the ubiquitous "national brand," a restaurant can have its own brand (private label) of wine to serve to customers. 


    The four (4) chief reasons why custom label wines are beneficial to restaurants:




    The first key fact about proprietary label wines is that a restaurant gets a "better bang for its purchasing buck." Better wine at a lesser price...plain and simple.


    With the "national brands," the delivered case price will always include your pro-rata share of their (huge) advertising and promotional budgets, as well as the incentives they provide the distributors to get your restaurant to carry it on your menu! Not that there's anything wrong with the juice - but you're probably paying more than it's worth.


    Your "house brand" wine will likely cost much less on a per-bottle basis, be much better wine (at any price point) ... and earn you better margins!


    This is the case whether you're pouring wine-by-the-glass or bottle sales.




    The data tells us that wine has now eclipsed beer in popularity (sales) throughout the US. People are increasingly turning to wine as their recreational beverage of choice; accordingly, consumers are learning more about wine and are becoming more sophisticated shoppers. Restaurant customers are therefore much more familiar with retail wine prices than before. When they see a wine on the menu that they've tried before, they will also likely know the price at the wine shop down the street from the restaurant! Since restaurants often charge more than the wine shop, this can cause dissonance with the customer. No restaurant wants to risk customer loyalty over this! When a restaurant serves its own PL wine, that wine is ONLY available at the restaurant. Thus, the price is the price - it can't be compared to the price at the retail wine shop, or on the Web! Everyone is happy.


    3. BRANDING!


    Nothing breeds customer loyalty better than a house wine that is enjoyed by everyone ... and is only available at the restaurant. Repeat business is the hallmark of a successful eatery. What better way to bring them back than pouring your "own" wine, where that wine is ONLY available at your establishment?


    Design some compelling wine labels that stand out beautifully at the restaurant. Leave them on the tables, at the bar and decorate with them! The restaurant's own brand will be substantially enhanced by the existence of your proprietary wines and add a touch of elegance and originality to the dining experience.


    Your restaurant's logo will be cemented in the minds of your customers. Business is all about branding now. Do what you can to build your restaurant's brand.




    The result of a private label program is that a restaurant's upfront investment in a custom

    wine program is now similar to what it would have been in its wine menu, generally! But the difference for the restaurant is enormous - better margins, better branding and happier customers.


    More info:  http://bit.ly/kT5Ms