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Dear ,
I may be the first to succumb to my first 2008 prediction, as I've come down with a terrible head cold on Friday that is refusing to let go, making our February newsletter and some of our Jam session promotions late in getting out. Of course, I'll slow down after Mobile World Congress, or perhaps OSiM, CTIA . . .
I had the opportunity to learn about some new Sun initiatives at the first MEDD (Mobile and Embedded Developer Days). I must admit that some of the talks were much too technical for me, but I always meet lots of interesting people and companies. Terrence Barr, Evangelist of the Java Mobile and Embedded Community wrote a great wrap up blog. The picture our panel at the end of Day 1, where we role-played a new developer trying to figure out how to get started. Bottom-line: tread carefully, there are a lot of paths. 
There was a heavy push for the formation of a Developer Alliance, to collectively push back and give developers a voice; which included a separate meeting held the day after the conference. I think this is terrific, as my faithful readers know, WIP is a strong advocate for Developers and mentioned the formation of our own Developers Advisory Team in our December newsletter. We'll continue discussion with the folks who were there and keep you informed as to how we can all work together. Putting something like this together is no small task. Let me know if you have an interest in getting involved. We may get a meeting together at CTIA.
February is all about Mobile World Congress (formerly known as 3GSM) February 11-14 in Barcelona where WIP is involved in the following, let me know if you would like to meet:
· Sunday, Feb 10 - The Leadership Council for Developer Programs is meeting for dinner and continued discussion on our Charter. If you are a Developer Program and would like to attend, let me know.
· Monday, Feb 11- I'm delighted to again be the Master of Ceremonies for Mobile Monday's Peer Awards.
· Tuesday, Feb 12 - A WIP event - The first Mobile Jam Session and Reception, see the highlights below We are really jammed about this one!
· Tuesday, Feb 12 ACCESS Reception, 4:00pm - 7:00pm, ACCESS Hospitality Suite in the #CY06 (in main courtyard at the Fira)
· Wednesday, Feb 13 - Mobile-Distillery 'Booth Babe duty' (I couldn't resist this request! and I think their java porting engine is really cool) from 2:30pm - 4:30pm, Hall 2, 2F49
BB Best, Caroline
Caroline Lewko, CEO and Founder
Wireless Industry Partnership (WIP)
The 'Connector' for the mobile and wireless industry
PS I'd also be remiss if I didn't give a big thank you to Mike Sigal and Andy Ambramson for once again including me in the private dinner the night before DEMO in Palm Desert. As a sideline to his PR firm, Andy more than dabbles in and thankfully shares his great wine collection. THANKS! |
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WIP MEMBER DIRECTORY - ADD your company to the FREE listing to pinpoint your next customer, partners, investment.
WIP RESOURCES - find technical organizations, standards bodies, research labs and more....
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| Mobile Jam Session - February 12 - Barcelona |
WIP and Rudy deWaele of dotOpen and m-trends.org have teamed up to produce what is going to be THE event during Mobile World Congress (aka 3GSM).
We wanted an event focused on developers - to hear what they have to say and to make it easier to make a connection which can be really difficult at big conferences like this.
Infused with the spirit of the early days of Jazz, the Mobile Jam Session is a day to inspire new ideas and innovate solutions to existing challenges. The purpose is focused, but the agenda is improvised along the way.
We listened to topic and speaker suggestions and designed accordingly:
· OPENING PANEL - on the state of the Mobile Ecosystem
· IMPROV SESSIONS - 5 topics for a deeper dive and better networking
· CLOSING ENCORE PANEL - with speakers rotated in from the floor for a true 'jam session'
Here's a preview of the Opening Panel
The Players:
· Daniel Appelquist, Senior Technology Strategist at Vodafone Group
· Carl Uminski, CTO, Trutap and formerly of Yahoo!
· Souheil Gallouzi, CTO, Intrinsyc and formerly of Qualcomm
· Terrence Barr, Technical Evangelist, SUN Microsystems
· Tom Libretto, VP of Forum Nokia
· Ray Anderson, CEO, Bango
IMPROV SESSIONS TOPICS
1. Mobile Web Development Frameworks - Widgets/Ajax etc
2. Mobile OS / Platforms
3. Usability / UI / Localization / Mobile Interfaces
4. Mobile media / Web Convergence
5. Open Source in Handsets
Featuring speakers from: Forum Nokia, ACCESS, SUN, Mobile-Distillery, WC3, UIQ, Idean and many more.
The Reception will be fun too as Rudy and Caroline choose their favorite jazz picks for a perfect cocktail sound!
Have you signed up yet? A few spots left - sign up here.
It's free thanks to our sponsors.
And check out some of the other companies attending including: Admob, Avaya, Bango, Bebo, Brand2Hand, Cellectica, Dell Mobile, GetJar, Kyte.tv, LemonQuest, Mippin, Peperoni, ScanR, Seesmic, Telecom Italia, Trutap, Wavefront, WURFl, Yahoo! and lots more.
Lunch and Registration - 12 Noon to 1:00pm
Mobile Jam Session - 1:00pm - 5:30pm
Reception: 5:30pm - 7:30pm
Sponsors: Forum Nokia, ACCESS, Kimia, Vodafone Betavine and hosted at MyStrands new office on the 20th floor of Mapfre overlooking the harbour! |
| WIP Members in: New Members |
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Welcome to our New WIP Members:
Mtekvision Canada Leading the way in mobile multimedia semiconductor solutions www.mtekvision.com
Mob4hire Incis reducing the pain of mobile application developers to test their applications.
It is crowdsourced mobile application testing. www.mob4hire.com
Agil Eight Agile multi-platform mobile software development (esp. Symbian OS and java) http://www.agileight.com
Your membership listing is free: go to http://www.wipconnector.com/membership_signup.php
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Getting to Market with Carlo
2008 the year of "open" in the mobile industry |
 We asked our good friend and blogger Carlo Longino for his advice on Getting to Market.
2008 will be the year of "open" in the mobile industry. Operators and device manufacturers are falling over themselves trying to say they're the most open of all their rivals. Most of this talk is just lip service, but it does foreshadow a new era in the mobile industry, one in which operators will place a growing amount of emphasis on service and application innovation from external developers. This means significant opportunities for developers -- so how can you make the most of them?
-- Stay nimble and flexible. First, don't expect operators to get everything right at their first attempt. They'll be making big changes to their business models and entering new and uncharted territory, so keep your patience as they figure out the best way forward. Also, expect every operator to have a different definition of "open". Familiarize yourself with the ins and outs of their programs and policies, and be prepared to modify your products accordingly.
-- Don't dilute the benefits of openness by locking yourself into a particular platform or provider. The point of openness is to make it easier for developers to reach large numbers consumers and customers; getting locked into exclusive commercial deals or into specific platforms for technical reasons could limit this. Also keep in mind that operators are looking to grow the number of non-handset electronic devices connected to their networks (think things like data-enabled GPS units, devices like the Amazon Kindle, and so on), so think about the ways in which you can adapt your services and content to other kinds of devices.
-- Don't forget about your business model. Taking advantage of open access in itself isn't a business model. If you're offering paid services, how will you handle billing? If you're going the ad-supported route, will you get the necessary volume? Also, don't eschew existing distribution channels and business models completely. Keep the flexibility to make the best of all available avenues and encourage a diversity of revenue streams.
Carlo is an independent mobile analyst, consultant and writer who blogs athttp://www.mobhappy.com You can also find him judging the Mobile Monday Peer Awards in Barcelona on Monday, February 11.
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Mobile Advertising - new book from Chetan Sharma |
Mobile Advertising - Supercharge Your Brand in the Exploding Wireless Market
Chetan Sharma, Joe Herzog, and Victor Melfi - John Wiley & Sons
432 pages
Feb 2008
MobileAdvertisingBook.com
Mobile Advertising-Supercharge Your Brand in the Exploding Wireless Market is about assessing the market opportunity and understanding its challenges and issues so as to make money and create long- term value with mobile advertising. We're convinced there's a market here but developing it to its full potential won't be easy. It never is.
The book also has 13 thought-provoking opinion pieces from executives at Ogilvy, Microsoft, Nokia, Qualcomm, Rhythm New Media, Reliance Infocomm, Yahoo!, Nielsen Mobile, Diageo, Vodafone, Mobile Marketing Association (MMA), Disney, and MTV Networks.
Chetan Sharma is President of Chetan Sharma Consulting and a leading strategist and advisor to influential technology brands worldwide. Joe Herzog is Senior Director of Local Search Products at Infospace, Inc., a leading mobile search, media, and technology company. Victor Melfi is Chief Strategy Officer at Voicebox Technologies and an expert in technology strategy, direct marketing, and advertising.
The book starts shipping Feb 22nd and will be online and retail bookstores first week of March.
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Upcoming Events, Activities and Discounts for WIP Members |
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5 free hours of Device Anywhere.
WIP has partnered with Mobile Complete to get you started on extending your reach to more devices.
Simply log in with your WIP code
Choose from the hundreds of devices and the networks supported. Start testing.
MOTODEV Fast Track event
February 12-13, 2008
Location: Barcelona - Spain
Join Motorola at the MOTODEV Fast Track event at Mobile World Congress 2008 to get access to everything you need to create and deliver highly innovative commercial and enterprise applications. Register here: http://developer.motorola.com/eventstraining/
OSiM US -Open Source in Mobile
March 11& 12, 2008
San Francisco
The largest Open Source in Mobile gathering in the world with the key players from all aspects of the ecosystem. Register at: www.osimconference.com/usa
IPTV World Forum 2008
March 12-14
Olympia, London
It will feature over 30 telcos and ISP's discussing IPTV deployment issues, and leading content providers speaking about technical and strategic issues they face.
Please visit: : www.iptv-forum.com
April 1-3, 2008
Las Vegas
WIP Members receive member rate to attend.
The Most Important Global Technology Event of the Year!
The convergence of more than 1,200 exhibiting companies, dozens of industries, and over 40,000 professionals from 125 countries all working toward the common goal of revolutionizing wireless. Check out: http://www.ctiawireless.com/
AT&T devCentral Fast-Pitch Platinum Award
@ CTIA
The AT&T devCentral Developer Program is running two Fast-Pitch contests at CTIA Wireless 2008 in Las Vegas, giving you the chance to win a share of $70,000 in prize money and get your content or application out to more than 70 million AT&T wireless subscribers.
The winner of each contest will be awarded the coveted AT&T devCentral Fast-Pitch Platinum Award and a large cash prize. In the Consumer Fast-Pitch Contest, two runners-up will also be awarded cash prizes. The runner-up in the Enterprise Fast-Pitch Contest will also receive a cash prize, as will the winners in three sub-categories. For more info , please visit: http://clients.write-image.com/fastpitch/
Location Intelligence Conference 2008
April 28-30
Santa Clara, California
The world is sold on geospatial technologies and this conference is a welcoming place where you can hear about them in action - solving real-world problems and improving operations in many different industries Please visit: www.locationintelligence.net/
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WIP - Alliance of Regional Clusters (ARC) |
 Reach, Information, Contacts
ARC is a group of industry organizations and trade associations that develop, promote and facilitate economic growth in the wireless industry in specific geographic regions; playing a crucial role in strengthening our industry globally. From our vantage point, we know what is happening on the ground floor of the wireless and mobile industry.
ARC is available for networking, research projects and has many sponsorship opportunities. Collectively ARC represents over 1500 companies and links to over 40,000 contacts with their mailing lists and activities.
WIP is pleased to facilitate the Alliance of Regional Clusters.
Contact us today to include your organization.
UPCOMING WIP-ARC ACTIVITIES:
- WIP-ARC will be meeting for dinner in Barcelona on Sunday, February 10. Let us know if your organization would like to join us.
- Thanks to CTIA, WIP-ARC will again have a booth at CTIA in Las Vegas, April 1-3, 2008, more on this in the next newsletter. There is also a meeting room available for members.
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