The Sales&Marketing Insider from Hudson Ink

[Volume 11, #297] [www.hudsonink.com] [December 14, 2011]

Whitelist Us!  ·  Premiere Partners  ·  Coaching Call RSVP

  Marketer's Toolbox  

 

"What's So Valuable About THAT?"  

Mood, Money, and Meaning during Christmas 

 

 

To me, trampling fellow shoppers to save another $10 on a flat screen TV is not in the true spirit of Christmas. Even if the price tag has a smiley face, and the significantly over-nourished counter attendant is wearing a Santa hat.

 

This one scene contains the elements that Christmas forces us to ponder: mood, money and meaning. Yes, I just used the word "Christmas" instead of the very PC "Holidays". The day signifies Christ's birth, so the celebrant's name is used for the day. Same reason we call it George Washington's Birthday on - oddly enough - his birthday (although advertisers have used it to mean, "Get a great buy on bed linens!").

 

Since I'm not adept at rewriting history, "Christmas" it is. So let's change the mood. This time of year calls to our very core to "be of good cheer". The embittered feel that this is fakey or insincere if you don't really "feel" it. That's great if the Grinch is your hero, but most neurologists would disagree.

 

The scientific community (many of whom are embarrassed to be in this editorial) contend that if you do smile, if you do utter affirmatively, if you do flood your mind with pleasant thoughts, the "pattern interrupt" redirects endorphins causing at least a tinge of euphoria. If those feelings are supported (by others, music, doing a pleasant chore) then the tinge becomes a mood. Thus giving the only credence you'll ever hear to the phrase 'Fake it til you make it'.

 

The corollary is also true, since bleakness fed is bleakness strengthened. Reminds me of Arthur Miller's fine comment: "Some people brighten a room when they enter it; others when they leave." So, without a hint of fakery or insincerity, I encourage and wish for you to be of good cheer. Beats the alternative.

 

Now for the real mood changer: money. Today this comprises 3 groups: the "haves", the "have nots", and the "haven't quite paid for the haves yet". The last two groups ain't all that happy about their money situation. Been there.

 

However, years ago in my earlier quest to absorb every mental stimuli known as "self help" I remember that Robert Allen and Dr. Joe Vitale both alluded to a startling, very different way to view money that changed my perspective forever.

  Coaching Club Update  

Hottest Social Media Tactics for 2012

  

Don't forget your next Coaching Call is today, Wednesday, December 14, 2011. On this coaching call Adams and Social Media expert Sheila Lathan will walk you through the Hottest Social Media Tactics for 2012. In this power-packed call you'll learn all about:

  • Making the Best Social Networking Plan
  • Choosing Apps and Networks
  • Adjusting Your Game Plan
  • Keeping Ahead of Changes
Social media isn't going anywhere - but you've got to manage it wisely in your business. This call shows you how to stay on top and do social media the right way. So be ready at 2:00pm eastern, 1:00pm central.  If you haven't RSVP'd, save your seat now. 

 



 Customer Service Food For Thought 

What is customer service?  It's how the receptionist answers the incoming call and schedules the appointment.  It's the outgoing call that confirms the appointment before the tech's arrival. 

 

It's whether or not the appointment is kept on time.  How the service or installation is delivered.  The follow-up call that checks to see if all is well. How an issue is resolved if the customer has a concern...


  5 End-of-Year To-Do's  

The pages of the calendar turn once again, and the new year is headed this way.  That means it's time to get our act in order for the next stage of the game. There's work to be done, preparations to make, and loose ends to tie up... 

 

  

  Theater of the Absurd   

Exit-Not-An-Exit-SMI-121411  

Poor grammar aside, there seems to be a little confusion about what exactly is "a exit" and what is not...


Contact Us by Email
Christmas Wishes

Grab Your Christmas Gifts from Hudson, Ink


Like us on Facebook

Follow us on Twitter!
Get short, timely messages from Adams Hudson on Twitter!
Got a marketing question? Click here.
Now go out there and sell something!
Let Hudson, Ink improve your marketing. Get thee to our website! www.hudsonink.com
POWERPACKS • NEWSLETTERS • YELLOW PAGE ADS • SEMINARS
Prefer SMI by fax? Please reply with your fax number. • To unsubscribe: Your wish is our command, click here.
© 2011 Hudson, Ink Corp