The Sales&Marketing Insider from Hudson Ink

[Volume 11, #290] [www.hudsonink.com] [September 7, 2011]

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  Marketer's Toolbox  


And You Think Your Trade is a Commodity?
 

 

I was, as usual, running late for my airport departure. I'm rarely giddy about cavity searches, peanuts disguised as a meal and sitting next to people who consider deodorant optional.

 

Yet, I'd made arrangement with the nice girl in the lobby for a cab at 2:20. "He'll be here," she assured. At 2:15, I give her an expectant glance. "He's already out front," she motions towards a black car. Not just any black car either.

 

It was the shiniest black car in all of DC, where shiny black cars compete at a different level. Next to it was a man in business casual, holding a black and white umbrella with a gold cab company logo on it. Soon as he saw me heading toward him, he popped the trunk.

 

Before I could say anything he asked, "Are you well rested for your flight, or are you hoping to rest during the flight?" He beamed this friendly question - later becoming important - and I answered, "Depends on who I'm sitting next to." He laughed, and in an instant, had carefully placed my bags into the immaculate trunk, motioning me to the rear seat.

 

As I turned toward the car, he whisked the door open. His manners were so different, I scanned for the hidden camera in case this was a big joke. Once in the car, my shock factor increased notably.

 

First, it didn't reek like the Sherwood Forest cocktail most cabbies use to disguise their lack of automotive hygiene. It was just clean. There was no debris, no crumbs, and wait... what is that...

 

Magazines. There were several magazines in the seat backs, including that day's Washington Post. "Take your pick," said Mr. Woods, whose name was on a professional sign preceded by, "Your Travel Host". This was a far cry from the normal hand-scrawled legal requirement duct taped to the seat back with a mug shot. "Travel Host". Nice touch.

 

He caught my glance in the rearview mirror, "I must ask you to please refrain from smoking since I'm allergic." I told him I was too, so not a problem. (Yet note his request with justification.) He confirmed the airline and airport, and we merged into traffic.

 

Just to make this scene even more eerie and hidden camera-ish, he said the unthinkable -

 

CLICK to see what Mr. Woods actually asked, and how your company can copy this.

 

 


  The Next Level Contractor Event  

FIRST TIME EVER OFFERED: More than "just" a webinar, it's a SERIES of FOUR powerful webinars (beginning October 6) from the Nation's TOP trainers. You'll see the GAME CHANGING METRICS to use in your company including:

  • Course #1 High Performance Marketing in the New Economy: Get more leads online AND offline using blistering strategies formed in the 'new economy'.
  • Course #2 Your Next Million Dollars in Maintenance Agreements: See how hundreds of contractors are making millions with no more effort than a simple service call!
  • Course #3 World's Simplest Methods for World Class Customer Service: Leap frog "average" contractors and become "World Class" with simple strategies now.
  • Course #4 Your Step-by-Step 90 Day "Next Level" Blueprint: A full course synopsis PLUS a map to take you to the NEXT LEVEL. You won't wonder what to do next! Tools, downloads, and follow up training included!

Register ONE TIME for access to all 4 webinars. Includes all Workbooks, Downloads, Follow Up training.

NOTE: ONLY 550 lines available (Adams' last webinar with The News had over 800 registrants)


PLEASE REGISTER TODAY. When this event closes, that's it. Do not delay.
 

 



  Coaching Club Update  

Don't forget your next Coaching Call, Wednesday, September 14, 2011. On this coaching call, Adams and Marketing Coach Garrett King break down a contractor case unlike any you've ever seen. See how:

  • One contractor quadrupled the size of his company in less than a year
  • Went from 0 to over $100,000 in cash in just 90 days
  • A one man company had to hire and grow - in this economy

You'll see the exact steps he took - and most importantly, how to duplicate them in your own business. This is one call you won't want to miss. Be ready at 2:00pm eastern, 1:00pm central.



  You Can't Hit A Target You Can't See   

Does your direct mail marketing have a target and goal?  

Ever dumped money on direct mail letters that got absolutely no response? Or perhaps you got a response, but from the wrong prospects... you know, the "price-shoppers" or those unable to finance who still find time to waste your time while "just checking around."

 

There's a one in three chance that you can find out what went wrong with your marketing, by answering this question...




  Retention Is The New Acquisition  

Your business is about sales. No sales mean no business.  Doesn't matter how "good" you are. In harsh business times, harsh reality is required: Customers are sales. With 2,100 ad messages a day, you think they're remembering you on their own? Not a chance.  But there's good news, and here it is: most other contractors aren't focusing on retention either. They're getting and forgetting them. So, how do you shift your "ignored" customers into being committed, referring, un-switchable customers. Use the Stay, Sway, and Stake method... 

 

 

  Theater of the Absurd   

Theater of the Absurd-Fish-Need-Water

Thanks for that quick biology lesson...

 


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