Leadership Insights
from LeadershipOD.com
May 2011- Vol 2, Issue 5
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Greetings! |
Not long ago, I was reminiscent about my first days in practice. Like many start-ups, I was often the only person working in my office. It was not unheard of for me to excuse myself during an exam to see who was at the door.
Luckily, those days didn't last too long, but it is a typical beginning of a small business. In start-up optometry practices, like start-up lawn care businesses, the person providing the service is also the manager of the business and the CEO. Early realization that you are the CEO is a big advantage.
In this month's issue, I have invited software developer, Asher Lewis to explore how technology can be harnessed to effectively help us lead and communicate in our practices. Together, we are working on several projects to improve how we better delegate, share information, stay in touch with our patients and attract new patients.
We all know how much this type of interactivity is growing and are all aware that it will have a major impact on our future. But where do we start? I am not sure, but I know it is time to get a strategy. I hope you will enjoy his insight as much as I do.
Sincerely,
Mike Rothschild, LeadershipOD
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Leadership Tips from Mike Rothschild
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Thinking Like CEO
CEO's of any company set the direction of the organization, make major decisions for the company based on educated counsel from others and provide encouragement and motivation for those he/she leads. Unfortunately, the natural progression of practice growth leads to the doctor role growing (thanks to a full schedule), the manager role becoming bigger (due to more staff/business "fires") and the CEO part of our job fades into the background. The day to day business gets to the point we neglect planning, we stop listening to the concerns of the team and our decisions are urgent and made without much consideration.
Our inner CEO role shrinks so much that it is no longer effective.
When the CEO of an organization is not effective, there is a lack of direction, a lack of inspiration. We go from proactively building the practice of our dreams to reacting to the daily concerns of the business. I call it "putting out fires." (In later issues, I will discuss Fire Prevention vs. Fire Detection vs. Fire Extinguishing.)
Bringing the CEO Back
Justin Timberlake said he was bringing sexy back. I don't know if we can do that, but I do know that we can bring the CEO back.
To effectively receive the benefits a CEO can bring to your organization, you have to carve out time just for that. Many start by blocking one half of one day without patients. I have recommended this to many practices. Most hesitate,arguing that they are too "busy." But none, who have made this commitment say they have felt it was a bad decision. Being the CEO when you have time, does not work. Being the CEO between patients does not work either. It is worth it.
Make good use of this new time. Schedule CEO tasks that need to be accomplished during this time. The CEO is the visionary, the proactive thinker. This is the time to work toward the future of the practice. Some typical CEO tasks will include:
- Re-Visit the Vision, consider updating
- Evaluate Practice Goals / Compare to Responsibility Charts
- Develop / Marketing Strategy (Yellow Pages vs Facebook)
- Write a Budget - Look at Financial Benchmarks
- Improve Staff Development Plan
It is easy to see how time spent on these tasks can be beneficial for the long term health of the practice, but also how tough it is to concentrate in small bursts. So step one in Becoming the CEO is to schedule time to perform CEO tasks and make good use of the time.
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Agile Leadership by Asher Lewis |
Dr. Amir Khoshnevis revealed a great tool for effectively managing people and projects a few months back called Responsibility Charting (Leadership Insights, Oct 2010). You should definitely check it out.
As a partner in a web-application development business, I thrive on discovering new methods for improving efficiency, creativity, and accountability. Responsibility Charting has already found its way onto my whiteboard because it seems so simple. Define only the constant elements: 1) the goal, 2) the people and their roles, and 3) the deadline, and then simply let the team members tackle the remaining variables and complete the project.
Easy-peasy, right? But in practice, it has raised some questions for me. How do we hit these deadlines without browbeating? How do we keep the lucky individual(s) now responsible for the final product motivated? I believe a part of the answer can be found in a concept called Agile Leadership.
Agile Leadership is an offshoot of the term Agile Development, a software development methodology introduced in the 90's. The dot-com boom required developers to begin responding quickly to the rapid changes in the marketplace, but standard development methods were just too cumbersome, regulated, and micromanaged to get products to market in a timely fashion. This prompted an industry-wide shift towards a more fluid model that focused on quick, incremental changes, adaptable solutions, and more open collaboration between teams.
In a nutshell, this Agile Development method values:
- Adaptive over predictive
- Collaboration over documentation
- Continuous feedback over periodic reviews
- Generalization over specialization
- Working models over perfected systems
(While there is certainly value in the items on the right, Agile Development adheres to the belief that more value can be found in the items on the left.)
This fundamental shift in thinking revolutionized project teams, and the people involved were happier and more motivated. In fact, companies like Google & Twitter have thrived on this model, and the old dogs like Microsoft & Yahoo quickly followed suit. Soon after, business experts (like Lee Iacocca and David Wilkinson) began championing these same principles to help stodgy, risk-averse, highly regimented business overcome their challenges, thus coining the term Agile Leadership.
Since the introduction of the dot-com era, our world has not slowed down one bit, which warrants the question, "Am I an Agile Leader?" Let's ask some questions by re-examining the values above:
- Adaptive over predictive - Am I effectively implementing and responding to changes quickly, or do I tend to only tackle problems with predictable outcomes?
- Collaboration over documentation - Do I encourage "employee networking" within my business and espouse open collaboration, or do I prefer crisp, tight meeting minutes and laborious documentation?
- Continuous feedback over periodic reviews - Do I encourage experimentation and provide consistent feedback for continued growth, or do employees work off a checklist of expectations?
- Generalization over specialization - Does my team have the freedom (and desire) to "wear several hats" around their core skills, or is the excuse "that's not my job" all too typical?
- Working models over perfected systems - What new idea am I currently road-testing (think "beta"), or am I waiting to unnecessarily perfect it before implementing?
One quick litmus test is our response to social media. Few would disagree that social media provides an unparalleled avenue for reaching out to customers in a way never before possible (in fact, the benefits can be exponential!). So if that's the case, why is social media such a thorn in the side of small businesses? I'll tell you why:
- It's unpredictable.
- It lacks proper documentation.
- It requires continuous feedback.
- There's no resident specialist.
- It's "just not ready".
List look familiar? Social media success demands an agile method of thinking, and in our fast-paced world, so do many other challenges. What other ideas in your practice could benefit from this philosophy?
I am challenging myself to model adaptability, collaboration, stepping outside the comfort of my specialties, and act on working models, and hope the very same for you. Combined with Dr. Khoshnevis' project management recommendations, I believe we have a winning combination.
Asher Lewis is a principal of Silver Glade LLC in Houston Texas, a software and web application development firm that specializes in creative ideas, intuitive solutions, practical strategies, and dynamic results. He can be reached at asher@sglade.com
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