The Buzz
Do You Know It's Christmas


We know, no one has to tell you that the holiday season is here. But we we do want to remind you that the end of year is merely seven days away. So just as a reminder, as you may already know, any expenditures towards your marketing and/or collateral material you make before January 1, are tax deductible. I am sure this is where I tell you to consult your tax professional for details, so please do. But from my experience, most everything you spend on your marketing throughout the year is tax deductible. So take a moment and check your collateral and make sure you have what you need for first quarter. If you need anything from us, we will be open through December 30th and available for e-mail orders on the 31st. For e-mail orders, please visit www.bizzbizz.biz and use the Contact Us form on the site.

 

So everyone is going crazy on search engine optimization; and they should! 87% of all consumers now go to the internet for research before they make major purchases. For small business, this means that word of mouth is now going to only take us so far.

Referral marketing is unarguably the strongest form of marketing you can get yourself involved in. But in today's market, just getting a testimonial from a friend may still come short of a sure sale. The internet allows us to do a lot of research about anyone in a very short amount of time. People want to hear great things about you from a multitude of sources. Just the other week, I received a phone call from someone who was referred by a very reputable person. I talked with the caller for about fifteen to twenty minutes. We established a great rapport by the end of the call. She was upfront and said she was still shopping around, but would get back to me. A few days later when we caught back up, she told me that I "Googled" well. She told me that there was over two pages of links in reference to me; and they were all good. I admitted that I spend time developing my web presence and thanked her for the new age compliment.

What we see here, is that our reputation with other human beings must follow us into cyberspace. In 2010, look for ways to make your "cyber -presence" as popular as your referral sources make you in the real world. The culmination of the two strong fronts will prove profitable in the end.

2010 will bring the launch of our new personality branding and keyword domination package called the Accelerating Credible Experts (ACE) Program.

This extremely impressive program combines the edification of television, the power of viral internet marketing, the reach of social networks, the practices of public relations and the effectiveness of personality branding. The program will help you develop trust with potential clients, add substance to you current collateral and raise awareness of you and your product/service. The best part about it is that it takes up very little of your time.

There is much more to come here in the next few weeks, as we roll the entire program out. If you can't wait, please call us at the studio to get further information. Otherwise, please keep an eye on our site, www.buzzbizz.biz.