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Russian Pointe Newsletter
July 2008
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 Greetings!
Welcome to the July issue of Russian Pointe Newsletter. In addition to our latest news and upcoming events, we are pleased to present an exclusive interview with Janelle Cooke of the Colorado Ballet, in this month's Spotlight column. Janelle is a fascinating person as well as an exquisite dancer.
Next week, I travel to Russia, Germany and Greece. I will make one of my frequent visits to our factory in Moscow, where I consult with the skilled craftsmen who create our beautiful shoes. In Germany, I will be visiting Werner Kern, the makers of the spectacular ballroom shoes that we feature at Russian Pointe Dance Boutique (see the article below). Look for photos in the August Newsletter.
Aleksandra Efimova, President
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We are proud to introduce a new Russian Pointe symbol, which appears on all of our new marketing and will soon grace new products such as scarves, men's ties, key chains, dance bags and, of course, T-shirts. Soon, this symbol will be recognized both in and out of the dance community, as representing sophistication, luxury and elegance. |
Marketing News
We are pleased to announce that our new mailing cards are in the printing process. Two will be made available to our authorized retailers, for your use in promoting Russian Pointe shoes to your customers. These beautifully designed cards highlight our Tenth Anniversary and Russian Pointe ballet slippers.
Please remember that our previously-printed mailers are also available for your own mailings, including those that present each of our pointe shoe collections. Read more in the June issue of Russian Pointe Newsletter.
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First Pointes
Introducing Russian Pointe shoes and fittings to pointe beginners
This summer, Russian Pointe Dance Boutique will send gift bags to local beginning pointe students, with our beautiful mini-pointe shoes, our First Pointes guide for parents, the Russian Pointe Fitting Guide, and a sweet gift card (below) offering young dancers free toe pads with their very first pointe shoes after a professional Boutique fitting.
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| Boutique Marketing News
We are continuing our high-profile and very successful cooperative marketing campaign, "Russian Pointe Presents...", with beautifully designed mailing cards promoting individual collections carried by the Boutique. We thank our vendors for providing such wonderful products.
We have also produced mailing cards to remind dancers of the importance of skilled, hands-on pointe shoe fitting. Authorized retailers may request samples, as examples of the Boutique's marketing. |
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Spotlight...
Janelle Cooke of Colorado Ballet
 Janelle Cooke is a quintessential ballerina for the 21st century. A soloist with Colorado Ballet, Janelle is in love with her art, and passionate about the world around her. Her performance style encompasses the most delicate and ethereal as well as the most dashing and vivacious. To her artistry she brings not only training and expertise, but also rich and varied life experience.
Janelle's background includes Royal Academy of Dance syllabus (with exam work until age 14), Vaganova technique and training within the Balanchine style. She calls it her "potpourri" training. After study at Interlochen Arts Academy in Michigan (where a visit from Eliot Feld's Ballet Tech opened her eyes to contemporary ballet choreography), Janelle joined Colorado Ballet, where she has danced for her entire 13-year professional career.
Russian Pointe How have the different elements of your training worked together?
Janelle Cooke My primary training in RAD was beneficial for developing a strong technical understanding of body positions and placement. Balanchine [training] allowed me to learn to move freely, and to explore musicality. Vaganova was very good for my strength and port de bras. I also studied jazz, modern, tumbling and the tiniest bit of tap, which helped me to be a well-rounded dancer.
RP Do you prefer dancing classical or contemporary roles?
JC One of my favorite things [about Colorado Ballet] is the diverse repertoire. Gil Boggs, our new artistic director, has been here two years and has really maintained that diversity.
Read the entire interview, with additional photos, by clicking Read More above. You may also read this article and other Spotlights by clicking here. | |
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| Russian Pointe Quiz
When and where did the waltz originate?
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| Book Signing Reception with Christine Du Boulay Ellis
Author of A Leap Across the Atlantic 
On Sunday, August 24, Russian Pointe Dance Boutique will present a book signing reception for Christine Du Boulay Ellis, author of a memoir of dance and dancers, A Leap Across the Atlantic. In her memoir, Mrs. Ellis tells of her career as a soloist in Sadler's Wells Ballet (now Royal Ballet), legendary figures in dance and performing arts, historical events including World War II, and her move with her husband Richard Ellis to Chicago, where they established the Ellis-Du Boulay School of Ballet. The reception will take place from 1 pm to 4 pm at the Boutique. Admission is by limited ticket sales at $75, which includes a signed copy of A Leap Across the Atlantic, champagne and hors d'oeuvres and traditional English high tea. See the complete Russian Pointe Events announcement here. |
| Werner Kern Trunk Show
Peter Kern, president of the spectacular ballroom shoe company Werner Kern, will visit Russian Pointe Dance Boutique in Chicago on August 12. The Boutique will host a trunk show and VIP reception, and personal fittings with Mr. Kern will be available. The show will highlight the newest Werner Kern line, which was inspired in part by suggestions offered by Aleksandra Efimova. Please look for details in an upcoming Russian Pointe Events mailing and the August Newsletter.
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