T h e C h i e f S a l e s O f f i c e r |
Increasing Sales Now: Three Essentials
There is no magic bullet
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Another month has passed and another sales leader has contacted me looking for the magic bullet: the one thing they can do to increase their sales. I wish that existed - if you know what it is, let me know!  Increasing sales in the current environment requires us to pay attention to three critical areas. Look these over and determine which are most important for your organization now.
Greetings!
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Three elements for increasing your sales now.
Look them over, prioritize them and put an action plan in place.
Tripods are considered to be the most stable devices. A three-legged stool, a tripod, will support a person regardless of the surface under it. Remove any of the legs and the stable device becomes treacherously unstable.
The three legs of sales success are:
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Leadership -
Compensation -
Training
Which of these needs attention in your organization right now? Here's a hint: any of them that have not been improved in the past six months need attention. Any that have not been improved in the past twelve months may be in serious jeopardy.
LEADERSHIP
"If I always do what I've always done, I will have less than I've ever had before. My customers and competitors are moving on."
- Begin with a review of your sales leadership structure. How are your accounts divided: size, application, geography, industry,etc. Is this still the best approach for you?
- Who is functioning as your Chief Sales Officer, CSO? In most organizations, it's the CEO. What sales strategies are you developing and executing now and how will they change three and six months from now? We are in a volatile economy; how are you preparing for the changes you will see in your market, industry, technology and competitors in the next few months?
- Is it time for your sales leaders to engage more directly with customers? Or, is it time for your sales leaders to detach from the day-to-day?
COMPENSATION
"Tie your compensation to your expectations. This is the cardinal rule of sales compensation, one every company violates."
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In what ways is your compensation program encouraging the activities you want your salespeople engaged in? In what ways is it discouraging those activities? -
What are the short-term incentive elements of your compensation programs? Are they supporting the long term elements you will be introducing later? -
How does your current comp program contribute to the bottom line? Does it include rewards for sales cost controls?
TRAINING
"Your salespeople are having their axes dulled more frequently than ever. They are facing new objections from buyers who are better at buying than most salespeople are at selling."
- In-house, DIY (do it yourself) sales training needs to be conducted weekly.
- Divide your training between 1) Product, 2) Soft Skills and 3) Administrative. A good mix is usually 40%, 40%, 20% respectively.
- Product training should stress 1) Qualified and quantified feature-benefit analysis and 2) Applications/Solutions, especially as they apply to new or different customer problems.
- Soft skills training can be taught by your worst performer. For instance, if you want training on time management, look at your team. Whoever is currently the worst at time management will be your trainer. They will have to learn the subject well enough to teach it and, as a result, will become one of your better performers.
- Having trouble getting call reports? Some expense reports looking shabby? in internal communication breaking down? Use the weekly training session to reinstruct, instigate conversation and find better ways of administering the sales process.
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LESS THAN 48 HOURS LEFT! | |
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Back To School Special
Invest in your salespeople. If training is one of your priorities, puchase blocks of modules now. They never expire - you can pick them up now and use them later. Pick a bundle of 10 for each salesperson or a block of 25 for your organization.
From now until September 30 you may access the Modules at SaleSSuiteS for $19. Regularly $39, you and every member of your team, can begin developing or redeveloping some of the best habits in sales while breaking the ones that are holding you back.
Modules 30 through 40 are the most critical for readers of this newsletter. They focus on a roadmap for value-added selling; putting new discipline, efficiency and effectiveness into your current sales process.
Remember how we started every school year with a vow to "do better this year"? It's that time again. Unless we improve our study/learning habits we are not likely to improve our learning, are we?
When your team is using the Modules, have meet regularly to discuss what they've learned and how everyone can apply your ideas in your market. Sharing best practices is a powerful sales development process.
Hey, $19 for a Module or less than $200 for a complete course (Modules 30 - 40) is an investment in your success you really want to consider. What if your sales only go up by 5% - would that make it worthwhile? One person used one Module (#27 Proposals) to close a stubborn account worth $210,000. Their commission is 15% of revenue and, as you might imagine, they're now a frequent visitor to the site.
I've told your salespeople about this offer - will you cover all or part of their investment for them? |
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How Can I Help?
Give me a day with your team and we will teach everyone how to define their role in sales, we will give your full-time salespeople the ability to capitalize on the new normal in sales and we will dramatically change your relationships with your customers.
SaleSSuiteS is undergoing renovation - check it out. Many organizations like yours are using it for their DIY training.
WWW.SaleSSuiteS.com
1.800. MR. REAVES (800.677.3283
Instead of trying to reinvent the sales wheel, save time and other resources by letting me help.
Here is an unprecedented offer: Set the bar for your sales organization. If I think I can help them clear the bar, I'll come work with your team. If they can't clear the bar after my training and coaching, you don't have to pay me.
Whatever you do, seek out the help your organization needs
and do it now.
1.800 MR. REAVES (800.677.3283)
Or email me by clicking on the link
at the bottom of this edition
Or just click on the Reply button on your browser
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