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Greetings!
SPECIALIST OR GENERALIST?
... THAT'S A GOOD QUESTION
When your municipality wants to accomplish something really great and you've decided it will take some outside help, do you usually call a generalist or would you be more likely to call a specialist? For instance, if council decided to build a new recreation centre would you hire a local home handy man or would you call someone who builds world class recreation centres all day long, every day?
NOTHING VERY SPECIAL
Hiring a recruiter is really no different. In Canada today, there are all sorts of recruiters ...many of them refer to themselves as 'specialists' but if you peak behind the curtain they more often than not turn out to be ... well, nothing special.
So, when it comes to your most important investment ... hiring the people who will make your municipality successful, how can you know that your so called recruiting 'specialist' really has something 'special' to offer you? How can you be certain you are getting real value for your money?
HERE'S SOME INFORMATION THAT COULD HELP
A generalist recruiter will work for anyone, anywhere to hire anybody ... they recruit across a wide range of industries for a wide variety of jobs ... generalists are represented by some really big organizations often with some very fancy corporate sounding names like: Rice Potterhouse, Badgers Ornstein or Allswell Partners. Their recruitment strategy is to place very expensive ads (often without your name) in newspapers or on job boards. As a result they promote their name with your money. Many mid size and smaller recruiters are forced to be generalists too. In order to survive they will take on any work they can get.
On the other hand a true specialist focuses on a particular industry or location and sometimes on specific role within an organization, ...typically they work on higher level positions ... in the case of Ravenhill Group that would include positions like CAO and Directors like Corporate Services, Public Works, Finance and Planning. We are true municipal recruiting specialist because this is all we do. Over the past 7 years we have recruited literally dozens and dozens and dozens of municipal staff at every level.
WHAT MAKES A SPECIALIST A SPECIALIST?
So, how would you rate the last recruiter you used? Are they specialists or are they generalists or perhaps they were generalists masquerading as specialists? What sort of candidates did you get from them? Did they bring you very specific and 'bang on" people who could step right into the position or did they offer you a lot of applicants that didn't have much substance? One sure give away that you are working with a generalist si if they keep firing reswumes at you ... as if to say "what do you think of this one, or how about that one?"
We thought it might be interesting to identify some things that a true specialist in municipal recruiting should be able to bring to the table ...
THEY ARE "IN THE KNOW"
Your recruiter should know municipal work like the back of his hand. He should have ready answers to any of your questions on the subject of municipal staff. He should understand "municipal talk" and have knowledge of all the key players. In reality, he should know many of the same people you do. The old saying "knowledge is power" is never truer than when it comes to recruiting. You can expect much greater results from a person who has knowledge on a subject. HERE'S A QUOTE: "If you want to be found stand where the seeker seeks" Sidney Lanier
THEY KNOW WHERE THE TRULY GREAT PEOPLE ARE
Your recruiter should know exactly where all the really qualified candidates are. He should also have a strong data base of key municipal contacts ...that includes potential candidates and employers alike. Your recruiter's sourcing strategy should be a focused one...a lot more than just looking on Monster like a generalist does. He should know what the candidates read, where they meet and how to contact them. You will get much better candidates from someone who really knows. HERE'S A QUOTE: "The only source of knowledge is experience" Albert Einstein
THEY HAVE THEIR "FINGER ON THE PULSE"
Your recruiter needs to have his finger on the pulse of the municipal market place. If you ask, he should be able to demonstrate that he is actively engaged with municipal staff at every level and that he is a participant in industry events - and on a regular basis. He must be able to show you that he is up to date on what's going on in municipal government. A look at your recruiters LinkedIn profile will probably tell you everything you need to know. Lets face it someone who is actively involved knows what's going on. HERE'S A QUOTE "No Man's knowledge can go beyond his experience" John Locke
THEY WILL HAVE A GREAT TRACK RECORD
A really good municipal recruiter will have a great reputation throughout the industry. He will be able to point to a long list of successful municipal searches. He should have a proven track record of successful searches for municipal government. This shouldn't be hard to figure out ... if they have done it they will be happy to tell you about it and ready to prove it. HERE'S A QUOTE: "...trust requires a track record" Rick Warren
THEY WILL UNDERSTAND YOUR NEEDS
Your recruiter must have a solid understanding of your municipality what your needs are and what you are facing. If he has successfully recruited for municipal government in the past, he will have a pretty solid understanding of what you are looking for. He will know what a planner does, he will understand the key attributes of a CAO. HERE'S A QUOTE: "Furious activity is no substitute for understanding" H.H.Williams
THEY KNOW THEIR CANDIDATES
Your recruiter should really know his candidates ...how they think what they like, what motivates them, what they hope for. While it's true that there are no two people exactly the same, there are certain attributes that great municipal professionals have in common. When your recruiter knows the people he is speaking with he can effectively outline the job in your community. He will know what will be most appealing ... money, position or perhaps location. HERE'S A QUOTE: "Common sense in an uncommon degree is what the world calls wisdom" Samuel Taylor Coleridge
THEY FOSTER RELATIONSHIPS
Your recruiter should have good and growing relationships with his candidates and his clients. A good recruiter goes out of his way to build relationships, these people are his future too. Find out who he knows and who knows him in the world of municipal government. HERE'S A QUOTE: "The value of a relationship is in direct proportion to the time that you invest in the relationship." - Brian Tracy
WHAT IS YOUR CONCLUSION?
So, given all this, how does your specialist recruiter stack up? How many boxes can you tick?
þ Knows the industry
þ Knows the candidates
þ Knows what you need
þ Knows where to look
þ Has the experience
þ Has a successful track record
Are you getting what you're paying for?
Do you think you need a second opinion?
Email or Call me today 1-877-830-0500 ext 727 |