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| A Message from Sherrie Brach
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"Mobilizing Resources" within the new business model: What exactly does this mean? |
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The new business model - how we operate to achieve our Community Impact goals - has, at its core, a simple premise - we need to connect people, companies and organizations to community work/issues they care about and provide them with ways to support that work by giving, advocating and volunteering their time and influence.
It all starts with listening, through Community Conversations, through personal visits, through knowledge of a company's corporate social responsibility (CSR) goals, through observation about what they are passionate about. "Mobilizing Resources" applies to all kinds of resources - dollars but also other forms of involvement and influence. Then, "connecting the dots" to offer or create opportunities for them to contribute - through financial support, leadership opportunities, employees volunteer or advocacy opportunities - based on what you learned.
This enewsletter is focused on "Enhanced Workforce Campaigns" - sharing with you the four key elements of an Enhanced Workforce Campaign, how the United Way of San Diego County and United Way of Greater Portland have taken these elements to engage companies and individuals differently and also changing how they see themselves as an organization. Read full article.
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photo courtesy of Muffet |
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Recipe for an Enhanced Workforce Campaign-RUM included!
by Holly Baughman, RDVP
UW San Diego Co.
Need to spice up your fundraising efforts? Add RUM! When you approach your accounts-your partners in this great work- don't underestimate the power of RUM-your Resources Under Management or rather, dollars directed to your work. As a part of the Income Mobilization team, we have used practices from this learning group and paired them with those outlined in the EnhancedWorkForceCampaign Pilot to achieve telling results: an overall revenue increase of 6%, a 9% increase in RUM, and 3% more in leadership giving. With this type of focus, we also recruited more than 2000 volunteers on behalf of United Way overall!
The Enhanced Workforce Campaign pilot project was just that-an exercise that focused on increasing five accounts' engagement to the work that United Way is doing in the community. To achieve those results, we identified accounts that were more willing to have conversations with us, open to suggestions, and wanted to make a greater impact in the community. A model that includes engaging with them year round. Read full article.
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So what is 'Enhanced' in Enhanced Workforce Campaigns?
If you asked your colleagues in Portland, ME, they would say just about everything.
Portland is part of the Enhanced Workforce Campaign (EWC) pilot group that has been working together to start to transform United Way's traditional workplace campaign into a year round vehicle to engage companies and the community residents who work there in specific community work as givers, volunteers and advocates. The key focus has been to form relationships with and listen to our companies and donors and connect the dots between what is important to them and the strategies they are using to address specific community issues like the need to improve early grade reading scores.
Portland took this overall concept - that everything they do revolves around their relationships with companies and individuals and connecting them with community work based on their (the company's/individual's) interest - and applied it to their overall organization.
Click here for a list of what they are doing differently and for other resources.
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How is an 'Enhanced Workforce Campaign' different from our traditional campaign?
by Louise Kenny, UWW
United Way's Enhanced Workforce Campaigns build on our core strength - access to over 50,000,000 Americans and their companies - to compel these companies and individuals to want to give and get involved in addressing specific community issues. They "blow out" the workforce campaign to make it a year round opportunity to give, advocate and volunteer for specific community causes.
They are based on truly listening to our corporate partners and donors to find out what is important to them - their business needs, corporate social responsibility (CSR) goals and personal passions - and connecting the dots linking their interests and specific opportunities, existing or new, to help move community work forward.
Enhanced Workforce Campaigns have 4 key elements:
- They are built on RELATIONSHIPS - with companies and individual donors - listening to their needs and interests and collecting the dots on how to partner with them in creative ways.
- They are ISSUE-BASED - the campaign focuses on specific community work of interest to the company and/or donor.
- They offer compelling ways to GET INVOLVED NOW - Give, Advocate, Volunteer - ALL YEAR.
- They are DONOR-CENTRIC, thanking corporate and individual donors and informing them about the impact of their involvement and support.
Here is how United Ways manage Enhanced Workforce Campaigns.
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Upcoming Enhanced Workforce Webinars
October: Listening to your companies
November: Issue-based Campaigns
December: Year-round engagement
2013: Focused webinars featuring United Ways engaging companies and donors through Enhanced Workforce Campaigns, as well as virtual and in person learning opportunities
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Issue Contributors
  
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Holly Baughman Louise Kenny Ed John
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The Great Inviter
"My job is not to have hurt feelings. My job is inviting support and I have to do that no matter what."
--Don Craig
Don Craig, known as the great "inviter" delivered an important message to 20 major and planned giving staff who attended the Expert Exchange in Alexandria, August 8-10, and told them that their role as fundraisers is to "invite" donors to join others in making gifts to United Way that will impact the community. Wearing his superman-like cape with the big "I" on the front,  Don related experiences from his own fundraising career how he overcame fears and was not intimidated by donor objections. "We need to be clear that our job is to invite support," said Don, "we are not paid to be frightened or intimidated." He said we shouldn't interpret donor objections as personal rejection because you can't always know what a prospect is really thinking. "We should keep our attitude right and don't be offended by what prospects say or make negative judgments on superficial evidence." Don is a frequent presenter to United Way staff and volunteers and always receives the highest evaluations.
View Don's presentation.
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Jacqueline Hall
VP, Major Gifts
Mile HIgh United Way, Inc. |
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Q&A with Jacquie
Describe your job
My current job is to connect philanthropic individuals with their passion.
How long have you been at United Way?
I've been with United Way for almost 13 years this time around and 5 years before.
What has been your biggest success at United Way?
Successful solicitation of key donors - one of my donors has said, "Jacquie has worked with our family to make our philanthropic goals a reality".
What skill or expertise do you feel you do best?
The skill I use most is my ability to consistently steward donors, which includes listening to the donor - and taking what I learn to create a plan to move them closer to giving a major gift.
Click to read full Q&A.
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Join Comcast in tackling the digital divide
With limited computer literacy and no broadband access at home, nearly one-third of all Americans are on the wrong side of the digital divide. One in five American adults still don't use the internet at all. Senior citizens, adults with less than a high school education, and those living in households earning less than $30,000 per year are the least likely to have internet access.
Internet Essentials is available to families with children who are eligible to receive a free or reduced price school lunch as part of their enrollment in the National School Lunch Program within more than 4,000 schools in 39 states and Washington D.C. It provides low-cost broadband internet service for $9.95 a month, the option to purchase a full-service, internet-ready computer for less than $150, and access to free digital literacy training in print, online or in-person.
LIVE UNITED and sign up as an Internet Essentials partner. You can order-for free-posters, brochures, flyers and additional information about Internet Essentials to display and distribute.
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CONGRATULATIONS to Holly Baughman for her recent promotion to Vice President, Resource Development, Unted Way of San Diego County.
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