NewsFromTransformit
 Contents
 
 Fleetwood
 
 Memorial Hospital

 Fashion Place

 Oops!

 Links
anchor1
Fleetwood's Fixture Park "Best in Show" at GlobalShop
 Ribbons Attract Flocks of Visitors


    Less than three weeks prior to GlobalShop, the marketing teams of Fleetwood, Portland Color and Transformit met to develop Fleetwood's overhead identity signage for GlobalShop 2009. The results of that meeting emerged at GlobalShop: a whimsical trio of ribbons, frozen in time while spinning overhead.

Fleetwood Fxtures at GlobalShop 2009
Fixture Park, GlobalShop 2009 (temporary installation)
Design: Fleetwood + Transformit 

    DDI (Display and Design Ideas) said, "Fleetwood Fixtures has been selected as the Best in Show booth winner for GlobalShop 2009 by the editors of DDI magazine. Fleetwood created a park-like setting for its exhibit space, complete with birds perched atop the booth and grass-like carpeting underfoot." Visitors were invited to sit on a park bench and have a hot dog.

    The Ribbons were intended to mirror the park's pathways, and to carry upward the graphic themes of the booth's perimeter displays and of the central Kaleidoscope shop prototype. Graphics for this display were suspended from the superstructure of the Ribbons and anchored to the fixture below. 

Fleetwood at GlobalShop
Fixture Park, GlobalShop 2009 (temporary installation)
Design: Fleetwood + Transformit 

    Our collaboration with Fleetwood and Portland Color was entirely enjoyable, supportive, productive, and a wee bit stressful. Thanks to all involved!

    The Ribbons have returned to Maine and await their next outing. We are developing them for future inclusion in our catalog and rental program. We'd love to have input from other designers, so please ask for the CAD model, and show us what you can imagine with Ribbons!
 
Visit Fleetwood

Visit DDI

Visit Portland Color

Download Transformit Catalog

Ask for Ribbon CAD Model

first.article Natura Rental Graphics at Memorial Hospital
    
"Doctors' Day" Event Produced and Installed by Support Staff

   Each year the staff at Memorial Hospital in Gulfport, Mississippi, honor their doctors with a luncheon called Doctors' Day. Seventy-eight doctors feasted on lobster, prime rib, smoked duck, lamb, and fried alligator! No speeches, no martinis, just good food, and a thank-you visit from the hospital's CEO and upper management.

Memorial Hopsital Doctors' Day

    The theme was "Grass and Glass". Table centerpieces were clear glass vases showing grass grown especially for the occasion. Walls were Riffs and Lyrics rented from our Fascinating Rhythms collection. The graphic "skins" were also rented from our new Natura collection of printed graphic skins. The pattern chosen is appropriately named Grassly.

Memorial Hospital Doctors' Day

    The well-dressed installation team is pictured below. On normal days, they all work in Medical Staff Services at the hospital.  These pieces ship compactly and are easily set up by non-specialists who can read and follow directions. Pretty green, in both the literal and figurative sense!

Memorial Hospital Doctors' Day
left to right: Connie K, Connie A, Rita, Sharon, Debra  

    Natura graphic skins fit on frames from our Fascinating Rhythms collection and are available for rent or purchase. Shown below is Riff, a simple s-shaped wall, with six different images. Each image is also available on seven additional unique shapes that complement Riff and each other.

    Click on the image below to download the Natura PDF or follow the links below for our catalog and 3D CAD models.

NATURA rental graphics
   

Download Transformit Catalog

Download Transformit 3D CAD Models

Download Natura PDF

Visit Memorial Hospital

second.article Fashion Place: Art That Makes Us Feel Better
     Mulvanny G2 Architecture Chooses Transformit for Technical Art Installation
   

    In Utah, sharp, bright sunlight is a daily event. Interiors often need to be visually softened to relieve the eyes. Mulvanny G2 looked to Transformit to make these day-lighting and light-diffusing elements effective, beautiful and durable.

Fashion Place, Salt Lake City
 Fashion Place, Murray, Utah (permanent installation) 
Design: Mulvanny G2 Architecture, Bellevue, WA 
  
   Two fabrics were used in the project: a very light, transparent mesh printed with a subtle leaf pattern, and, in the areas of maximum exposure to sunlight, Tenara fabric from W L Gore, which protects the mesh fabric from UV, and may be the most durable architectural fabric in existence.

Fashion Place, Salt Lake City
 Fashion Place, Murray, Utah (permanent installation)
Design: Mulvanny G2 Architecture, Bellevue, WA 
  
    In the daytime, the installed pieces serve to diffuse and distribute sunlight in the mall's public spaces, saving energy and softening the great contrast between light and shadow. At night, lights above the fabric elements cause them to glow warmly on those below.
third.article Oops!

    In the last newsletter, we published two photos without giving proper credit to those involved. Here are the photos again, this time with credit! We apologize for the error.

    To see the original article, click on Newsletter 2009.03.18.1 or visit the Newsletter Archive.

Televisa Studio, Mexico City
Televisa Studio, Mexico City (permanent installation)
Design: Broadcast Design International, Inc, Oceanside, CA 

Oki Exhibit, CEBIT, Hannover
Detail, Oki Exhibit, CEBIT (temporary installation)
Design: Fricke LeRoyer, Braunschweig, Germany