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HoofPrints Newsletter
August 5, 2012
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.

Wood Blacksmith Shop Sign
NEW! Rustic Wood Blacksmith Shop Sign
Made by hand for us in Colorado, USA, this sign measures 11" wide x 15" tall. It's distressed to look vintage, and it's got two gnarly holes in the top for hanging - you could put a rope through there and knot it for an even more rustic look...

The prices are whimsical - but the best part is the tagline: NO ADVICE NEEDED - NO SPOILED HORSES. A must for every shoeing shop.

To order click here


Ride the wind figurine
Two NEW Collectable Girly Horse Sculptures from Enesco
Enesco is known for their high quality collectables. These horse figurines are the first two in a series of several and just became available last week. They're smallish, and a little pricey, but have the look of fine porcelain and are detailed the best - you can see them here

Dog Hair Travel Mug
NEW!! COFFEE & DOG HAIR - I Never Leave Home Without Them

Screenprinted on both sides with the above message, this colorful, heavy ceramic travel mug has a leakproof lid. Makes a great gift for that dog lover that's on the go.

To order click here.

Angel Puppy Sculpture ON CLOSEOUT: Sleeping Angel Puppy  This sweet little resin sculpture measures 7" tall x 10" wide x 7" deep. Makes a great gift for a special dog lover, or for yourself.
We used to have a horse version of this sculpture, but can NOT get any more from that vendor. This comes from a different company, and they don't have a horse. Regular price on this is $31.95, we've marked it down to $26.95 - while supplies last.
To see all our dog lovers gifts click here
For our memorial products (both horse and dog) books, jewelry, etc click here 

Man's Best Friend Print
Man's Best Friend
Matted and Framed POSTAGE STAMP Print - I wanted to keep these all for myself... but they're not giving anyone any enjoyment wrapped in bubble wrap on the shelf. UPS oversize charges keep climbing and if I continue to wait I might have to get a loan just to afford to ship them! (just kidding)

Amazing is the only word we could come up with to describe these. Everything about these is cultural, textural, rich - fascinating. Jack Klein is a graphic designer by trade, and a postage stamp collector too. His passions are apparent in these framed pictures. He painstakingly selects the appropriate stamps from around the world (about 50 per picture), steams them free from their envelopes and then reapplies them to these artfully designed backgrounds - all perfectly straight and centered. Amazing. Then, as if that were not enough, he cuts the words & logos out of the linen textured mat and assembles the whole works up in a nice wood frame. (we think Jack may be a bit of an over-achiever, but we love the results!)
Man's Best Friend Closeup
Here's a closeup that shows the detail of the Man's Best Friend mat, frame and actual stamps. Most stamps are postmarked, and many are from foreign countries. They are varying ages, from modern to quite old.

We've also got a horse version that uses eqine stamps; HORSEPOWER.

We've put them on closeout, quantities are limited - order yours here.

2 new farrier books
Farrier Texts: CURRENT BIG Hardcover books - not revised old editions    For a profession as complex and varied as farriery, there really are scarce few books on the subject. And much of what's out there are reprints/updated editions of previous books.

Gregory's Textbook of Farriery is the knowledge put to paper of one of the farrier industry's most durable educators. This textbook was written as a teaching tool, so it is ideal for any course on farriery, equine husbandry, veterinary school, or even the one-on-one apprenticeship situation.
Created by a skilled farrier instructor, this book is like having Chris right next to you, guiding your hands and looking over your shoulder. Whether you are a veteran of the farrier profession, a novice, or just an interested horseman, this book should be part of your library. You will find yourself referring to it over and over. Many of the chapters in this book begin with a Bible verse, something I don't remember seeing before in any horseshoeing text. Chapter 7 - General Principles of Farriery begins with Psalm 20:7 "Some trust in chariots and some in horses, but we trust in the name of the LORD our God."

The Principles of Farriery; A respected equine vet and farrier have joined forces to produce this manual for trainee and working farriers. The coverage starts with a brief history of farriery, then looks at the legalities of the job and how to control equines for trimming and shoeing. The authors describe the care and maintenance of the forge and farriery tools, as well as the anatomy and function of the horse, especially the lower limbs, the principles of foot balance, and the practice of shoeing. Shoe making, surgical shoes, lameness and shoeing are dealt with in detail, and the book is embellished with hundreds of specially taken photos, and explanatory line drawings.
More about both, including some FREE sample chapters, here.

Lorenzo book cover closeup
With this horse training book - Just a few simple lessons and you can do this! (not really) the headline was sparked by the fact that whenever we bring a new product on board, I need to figure out where to put it, so folks looking can find it. Without getting into tedious details, our website is not clever enough to re-categorize items based on what the viewer is looking for. I have to decide where it goes, and there it stays. Ever complain about where they put stuff in the grocery? I used to, too, until I started doing this. It's harder than you'd imagine, and easy to make yourself crazy if you over-think things.

Which brings me back to this new book;
Lorenzo, The Flying Frenchman - The Amazing Man and His Remarkable Horses.  After I realized that this one did not fit our other book categories, I decided that his training was so amazing, that's where it belonged. So added now to our training section are also books about amazing relationships between horse and human and the remarkable results of patience, understanding and careful training. So, let these be an inspiration to you - showing just what horses are capable of learning. Then, the next time you think your horse can't possibly figure out what you're trying to teach him/her, you can regroup and see if there is a different way to teach... Otherwise, just enjoy!

More about Lorenzo: Once you get past the notion that Lorenzo on the cover looks just like Jerry Seinfeld in the Puffy Shirt episode (more pictures here), you can get down to business enjoying the photos and text chronicling his remarkable life with horses. Just the section of the book that tells about his acquisition of the six grey horses shown on the cover is worth the price of the whole book; He went to Portugal and purchased a mob of unhandled 2-year-old fillies. Descriptive terms used are "wild and unruly", "real little devils", "wild as a pack of young wolves". As you can see, the transformation is remarkable. Throughout this book you will follow Lorenzo through his childhood, the development of his training methods, and finally as a renowned performer. And yes, he does occasionally fall off and get hurt. The book talks candidly about that, too. It's a wonderful addition to any equine library. To order click here.

  A disaster of minor proportions...
Every newsletter I send out, I tell you all to SEE WHAT YOU MISSED - by checking our newsletter archives here.

The truth is, I don't know if anyone ever does. It's a useful page (pictured below) where you can click on the red words and it opens a web page of that newsletter. If you deleted one from your email, or want to forward it to a friend, you can go to this page and just copy/paste the URL instead of forwarding the whole thing - the recipient can click on the link and read as a web page...

I use it, not because I like to re-read all the stuff I wrote, but to review what I've talked about lately, or find a specific old issue that talks about something related to the current issue. Here's a clever little trick I use a lot - you can quickly find a single word (or words) on a web page by using this little trick: Press CTRL + F (Command + F on Mac). A little box will appear across the bottom of the page. Type the word(s) in there. They'll then appear highlighted within the text. The buttons beside help you choose - next / previous / all. So - if I want to know the last time I talked about my tired trail horse Billy - I type Command + F, put Billy in the box, and can easily find any and all newsletters containing that word in the summary. This helps me keep variety in what I talk about, and I can recycle content that's relevant to the current issue I am working on.
Archive screen shot
Through a series of unfortunate events, some of which were my fault, some not, the archive page was wrecked. Newsletters older than 2010 had disappeared entirely, all the rest were missing the little summaries. Tech support said there was no way to get it back. It was a pretty big deal and I did a lot of ranting about it - the only way to get it back was to open each email and RE-TYPE all those summaries one at a time.

As if on cue, I opened an email in my inbox that said;
quotation mark left
A pet peeve of mine has always been when folks freak out when something goes mildly awry and proclaim, "It's a disaster!" Like when you give their beloved German shepherd a summer haircut and it doesn't come out quite as good as you'd hope or you accidentally mow down their Siberian iris bed. I admit, I probably have this experience of people declaring disasters around me more than most (since I'm not averse to trying my hand at the dog clippers to save some money) and so when these declarations of disaster come up, it is often personal. Eager to set the record straight, I've always been very quick to point out that the sky is not falling and that perhaps they need some perspective."

This timely bit of wisdom came from Betsy Saul, co-founder of the wildly successful Petfinder.com website. She goes on to elaborate in a funny and thought-provoking blog post titled "Life on the farm breeds its own disasters" here.

Thanks to Betsy's timely blog post, I was able to slog through re-creating most of the summaries. I've still got the older ones left to do, but for the most part the task is done (whew!)

Sarah and Roany
RECAP - From the last newsletter 
Here's what we talked about last time:
 

What's the real value of that horse?
here
GOOD STUFF: Blue Pony with Spots story here
Horsewoman's Hair Control here
NEW Breyer Pink Horses here
Never Underestimate the Power of One here
HORSEPOWER Framed Postage Stamps here
I Train Horses to Eat Carrots Hoodie sold out at manufacturer - we have some left here
Horsewoman's Balm saves hands here
Revisiting a favorite: The Horse Boy book here
PAST NEWSLETTERS - see what you missed!
To catch up on the news, click here  
This week's memorable quote is from Gregory's Textbook of Farriery:

"Keep working with the horse. It is important to maintain your composure. Do not lose your temper. I know. This is a hard one, and every one of us has our moments when it is just too much, and we get mad at the horse. Try and remember that you should never get mad at a horse for being a horse. That is how God made them, and if you are going to work on and with them, you will have to accept it.. Getting mad is apt to get you or the horse hurt, and later on you may regret it, either way."

See this, and our complete collection of Farrier Books here
In This Issue
NEW Blacksmith Shop Sign
Angel Puppy Closeout
Man's Best Friend
Good Farrier Books
Horse Training Book
A Disaster
RECAP from the last newsletter
Memorable quote
ON CLOSEOUT
Salt & Pepper Dogs
Salt and Pepper dogs
Only $8.95 for the set here
WHAT'S NEW?
Breyer Pink Stablemate
Breyer pink stablemate
To order click here
WHAT'S NEW?
Hold Your Horses T
Hold Your Horses T
See our T-shirt selection here
CHECK IT OUT!
SALE on Summer T's
3 horsey t-shirts
BIG sale on Cool Summer weight Horsey T-shirts less than $10 each here
WHAT'S NEW?
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
WHAT'S NEW?
A Big Little Life
Big Little Life book
A memoir of a joyful dog named Trixie here
WHAT'S IN THE WORKS?
Difficult Horses
Blacksmith Calendar Feb example
On the new Blacksmith Calendar here
WHAT'S ON SALE?
Paw Print Tissue
Paw Print Tissue
Unique gift packaging
HALF PRICE here 
WHAT'S ON SALE?
Horse & Buggy Days
Horse & Buggy Days framed print
Framed Blacksmith print by Paul Detlefsen here
WHAT'S NEW?
Horse Coaster Set
Faith Coaster with easel
Wood Framed Ceramic Horse Sense Coasters here
WHAT'S NEW?
A Dog's Journey
Dogs Journey Cover
Sequel to best-seller
A Dog's Purpose here
WHAT'S NEW?
Spiritual Book
Desiderata cover
Desiderata for Horse Lovers makes a great gift! order here
WHAT'S NEW?
~ Christian Book ~
Invisible Woman Book
The Invisible Woman - When
Only God Sees here
WHAT'S NEW!
Underwater Dogs
Underwater dogs calendar
Order your 2013 calendar here
FREE with every order
Inspirational Bookmark
Moates Bookmark
Features inspirational verses & photo of author Tom Moates. See it here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Our Current Catalog
2012 spring catalog cover
Request your copy of
HoofPrints Spring Catalog
by clicking here
 
Quick Links
Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)