HoofPrints Newsletter
May 18, 2012 - Pink Issue
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20% OFF SALE ENDS TODAY!
| Sorry to be a pest. After this I'll revert back to our regular newsletter schedule
|  I'm gearing up to start work on the new catalog soon and will be immersed in that the rest of the summer, so you won't hear from us quite as often. I'll be spending some time on the "no potential vintage glider" with the accumulated stacks of books - reading and choosing my favorites for HoofPrints customers. Stay tuned...
Remember, you need to enter the coupon code MAY20 in the special box at checkout time in order to get the discount.
The coupon code also works on our CLOSEOUT ITEMS and HALF PRICE ITEMS - so you get even more savings on those already marked-down products!
The fine print: Offer ends 5/18/12, and canNOT be used on previously placed orders.
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This sturdy, anodized aluminum knife is just what horsewomen
| have been waiting for! Here's a great knife to take riding or to the barn -
|  that the guys won't cabbage onto because it's PINK! It's a good, sensible size (4" closed, 7" open) to carry and use. The spring steel clip on the back lets you hang it on the inside of your pocket so you can get to it without fishing around, and the special notch with a protected second blade lets you cut hay strings in a jiffy without ever opening your knife! The blackened stainless steel blade has an easy-open knurled grip in case (heaven forbid) you need it quickly to cut someone loose. Horsemen (and women) should always carry a knife when working around horses, and this one is perfect for the job! To order click here . We also have a few of these with flaws in the finish on sale for $5.00 off here.
Gina's note: We've sold a lot of these knives. The overwhelming majority of buyers were very pleased with them. However, we did have a couple folks, who I think work a whole lot harder outside than I do, who managed to nearly wear out this knife in a short time. If you need a knife to cut the strings off of 20 round bales per day, or chop small limbs, etc. this may not be the best choice for you. For the rest of us, who open a bale or two a night and want something spiffy in our pocket to cut a tangled horse loose or whatever, it fits the bill.
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Celebrate the healing power of the horse
| The horse, long a symbol of strength and beauty, is for many people-
|  a healing force in their lives. Breyer has always believed in the healing power of the horse and the restorative benefits of horse-related activities - mentally, spiritually and physically. And we've always believed that there is inherently a special bond between women and horses. Breyer has chosen to create this beautiful decorative model horse to symbolize hope and to raise funds for a cure against a disease that affects women: breast cancer. In the U.S. alone, one in eight women will be diagnosed with breast cancer in their lifetime. The pink ribbon is embraced as a universal symbol in the fight against this disease and they've artfully connected that symbol with the art form we love best - the horse - to symbolize the race for the cure. Breyer will donate $1 from the sale of each model to two outstanding breast cancer research organizations: Susan G. Komen for the Cure� and the Breast Cancer Research Foundation.
This beautiful acrylic horse is colored a pearly rose, and decorated with iridescent pink ribbons for a striking effect. Measures 8" tall x 13" long. For more info click here.
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Riding for a cure...
| This sterling silver pin has a pink enameled ribbon on the horse's hip...
|  it's made in the USA by Hand & Hammer Silversmiths.
2010 was our first year for HoofPrints Breast Cancer Awareness products, and I am proud to share that from the sale of these itemss, we were able to send a sizable donation check to the Breast Cancer Research Foundation.
Thanks to all of you who supported us in this endeavor. You can see all the products here.
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Recap - From the last newsletter
| Here's what we talked about last time:
|  Specially designed Farrier Invoices here
Equestrian Hymn for my Beloved here
We All Fall Down is our book category featuring stories about animals healing people. BAD DOG is about the struggle and triumph of an alcoholic man and his badly-behaving Bernese Mountain Dog, Hola here
New Book Love is the Best Medicine here
Great gift ideas for dog lovers here
Great Riding & Training advice from an OLD LADY here
Antique horse coin Spirit necklace here
PAST NEWSLETTERS - See what you missed! Click HERE to catch up on the news.
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| More about HoofPrints - and miscellaneous ramblings from Gina | | Check out our NEW "GOOD STUFF" links at the bottom of this section! |  ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= This week's quote is by Judith Orloff, MD:
"Emotional freedom means learning how to stay centered in a stressful, highly emotionally charged world. Since emotions such as fear, anger, and frustration are energies, you can potentially "catch" them from people without realizing it.
If you tend to be an emotional sponge, it's vital to know how to avoid taking on an individual's negative emotions or the free-floating kind in crowds. Another twist is that chronic anxiety, depression, or stress can turn you into an emotional sponge by wearing down your defenses. Suddenly, you become hyper-attuned to others, especially those with similar pain. That's how empathy works; we zero in on hot-button issues that are unresolved in ourselves. From an energetic standpoint, negative emotions can originate from several sources. What you're feeling may be your own; it may be someone else's; or it may be a combination."
Read the rest of this article here .
Dr Orloff is Assistant Clinical Professor of Psychiatry at UCLA an intuition expert, and bestselling author. Her website is here and she's got a youtube channel here. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= Thanks everyone, for reading!
Gina Keesling, owner
Contact Information
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| GOOD STUFF | |
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Share our emails
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Viral marketing... it sounds bad, doesn't it?
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You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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