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HoofPrints Newsletter
April 12, 2012
Rob shoeing Rocky
ABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
Horses Tree Topper
More treasures marked down to HALF PRICE! This nifty metal sculpture is intended to be a Christmas Tree Topper. But I can totally envision it as so much more... a table center piece, garden art... the possibilities are endless. I was going to get some of those teeny lights and make up an exemplary centerpiece to photograph. But, it's been discontinued - we can't get any more - and I have just a few on hand. So no need to create excitement over something that we can't keep in stock. We originally sold these for $23.95, they're now just $9.95 while supplies last.

 

 

I've made this pitch before, but it merits repeating: All the stuff that I was too busy to notice last fall is getting on my nerves...  and it's gotta go. If you looked before, please take a minute to look again - we've added dozens more products to the sale lists. Our big warehouse that we've lovingly furnished with used grocery store shelves seems to become a repository for oddball items. Samples, returns, slightly damaged items, experimental items, vendor mistakes... they collect here and there until we are nearly out of room (again) Our second purchase of used shelves (Craigs List) enabled us to line one wall and stack stuff, quite literally, to the ceiling. 
warehouse candid shot My ingenious hubby fashioned a storage sling for those huge bags of packing peanuts - out of a VOLLEYBALL NET (how clever was that?) and it's suspended from the ceiling so they don't take up any floor space. Click here to see a picture of that nifty arrangement on our facebook page. 
 
The point being, sometimes the space becomes more valuable than the items that are occupying it. So this is where most places say... "our loss is your gain!" Well, check out this super-cheap stuff and BUY IT. And your gain will be our gain, too. Because we need that space on the shelf.  
 
The Half Price Page is here - check this often as they're one-of-a-kind things that will sell quickly and be replaced with whatever else starts to get on my nerves. 
 
Our Closeouts Page features items that are being phased out - still lots of good deals to be had there, too. Click here.  
 
*Note: We will keep the sales pages updated the best that we can. Orders will be processed in order of receipt, so if you see something you're interested in, don't wait to order. Many items we have just one of.  
 
Crossroads Sculpture
A great Father's Day Gift idea... Father's Day is June 17 and this scupture "The Crossroads" is sure to please.  This richly detailed bronze-look resin sculpture is patterned after cowboy artist Paul Cameron Smith's drawing by the same name. It's 12" long x 4" wide x 7" tall. The front of the base has a brass plate that says "The Crossroads" and Paul's signature is embossed in gold on the top near the cowboy's boot. It's remarkably detailed on all sides. The price is very reasonable at $84.95. We've got a limited number of these reserved from the manufacturer, so if you're thinking it might make a good gift for someone on your Christmas list, you may want to order now. You can see a rotating picture of it here
Protect this Rider Necklace
Protect this Rider... and the Horse she rode in on Pewter Pendant from Sweet Bird Studio is made in USA, and hangs on a beefy ball chain. Sweet Bird's stuff is awesome, and I have fawned over it for a long time, but she works in sterling silver mostly, and with found objects, antique imprinted tin, stones, baubles, etc - so her stuff is expensive AND one of a kind. More appropriate for an upscale boutique where customers can see in person than for catalog sales. So, I was delighted to learn that this hand-stamped PROTECT THIS RIDER medallion is being produced in pewter. This is a great little company and we are proud to support them.

In the words of the owner Nancy Anderson:
"Stand for something. Release the brakes. Be your own hero. Tell kids they have the power to change the world. Go outside and get dirty. Rethink the idea of cool. Remember when cool meant different? Turn off the cell phone and have a conversation with the person next to you. Legalize freedom by causing a riot in your soul. Write your own eulogy. NOW live it. 
 
And when you're going through hell, keep going. Via Con Dios..." -Nancy 
 
To order PROTECT THIS RIDER click here

Cowboy Cookbook cover Hungry? We've got cookbooks for that... The Trail Boss's Cowboy Cookbook includes 458 recipes from 24 states and 8 countries. Not just a meat-and-potatoes cookbook, this collection of authentic rangeland dishes and the historical notes behind them will surprise and satisfy everyone from seasoned gourmets to casual cooks. With recipes for foods in 31 categories, including hors d'oevres, sauces and condiments, casseroles, game, Mexican dishes, breads, cakes and pies, and of course, meat and poultry; compiled by the Society for Range Management. This book contains recipes for traditional dishes prepared for cowboys working on the range. Some of the recipes have been handed down in ranch families for generations. There's nothing fancy about food prepared by cooks who man the chuckwagon. It is plain, wholesome fare designed to satisfy the appetites of men who spend long hours in the saddle. But such hearty dishes can be appreciated by the most discriminating palate.

Here's one that sounds good:
Garbage Can Dinner (For a very large crowd) 
Layer 1 - scraped carrots (whole) 
Layer 2 - unpeeled potatoes (whole) 
Layer 3 - onions (whole) 
Layer 4 - corn on the cob 
Layer 5 - cabbage wedges 
Layer 6 - sliced & tied ham and/or polish sausages 
 
In a new garbage can (30 gal) or large restaurant cooking container: Place 2" of corn husks in the bottom, add a grate. Then add at least 2" of boiling water. Place layers of vegetables and meat according to above sequence. Place on outdoor fire or grill and steam for 1-2 hours. 

Gina's note: I am not sure I would recommend using an actual garbage can, since they're not made for heat/food prep - but it makes for a great, memorable recipe name. Any huge cooking pot would work - and it would be easy to scale the proportions according to the amount of folks you're needing to feed.
To order click here
To see another yummy recipe from the CowGIRL's Cookbook, click here    
Bailey stay RECAP - From the last newsletter
Here's what we talked about last time:
Unruly Bailey earns a diploma here 
Research & Development DOG products here
A Dog's Purpose book here
Leather Treat Pouch here
Life is Short, Play with your Dog T-shirt here 
Need to get help with an animal problem? Don't do what I did - details here
Hoof Problems
Book UNDER $50! here 
New Farriers Cards
added to HoofPrints online directory, see who they are here 

PAST NEWSLETTERS - See what you missed! Catch up on the news here
In This Issue
HALF PRICE sale
Father's Day idea
Protect this Rider
Horsey Cookbooks
RECAP from last newsletter
Request a catalog
WHAT'S NEW?
SALE on Spring T's
3 horsey t-shirts
BIG sale on Springy Horsey T-shirts less than $10 each here
WHAT'S NEW?
FREE Spring Magnet
Spring foal magnet
with every order shipped, while supplies last. Get one withOUT ordering by sending self addressed, stamped LONG envelope to:
HoofPrints Free Magnet Offer
13849 N 200 E
Alexandria, IN 46001
WHAT'S ON SALE?
MORE stuff 50% OFF
Fix my horse print
Won't You Fix My Horse, Too?
vintage art print $9.95 here
WHAT'S NEW?
~ Horse Books ~
Ondov Book Set
Horse Tales from Heaven and Heavenly Horse Sense Christian Horse titles here
WHAT'S NEW?
~ Christian Products ~
Bible Pocket Partners
Cowboy & Cowgirl
Bible Pocket Partners here
WHAT'S NEW?
~ for Horsewomen ~
Long Tall List of Things To Do
Horsewoman's Long Tall List of Things to Do here
Message

We LOVE hearing from our customers. You can contact HoofPrints owner
Gina Keesling via email at gina@hoofprints.com
 
Find us on facebook
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Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here
 
Our Current Catalog
2012 spring catalog cover
Request your copy of
HoofPrints Spring Catalog
by clicking here
 
Quick Links
Memorable Quote:
This weeks quote is by recovering addict Mark Olmsted:

"After moving to a working class neighborhood in Los Angeles, my first reaction to the trash-filled streets was to say a well-known prayer: "God grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference." As I walked my dog every day, I thought the litter was something I just had to accept. After all, what was I supposed to do? Pick it up?
The thought was like a pebble in my shoe. Try as I might I just couldn't shake it loose..."  
 Find out what happened next here

Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".


We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)