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HoofPrints Newsletter
June 30, 2011 Issue
We've got lots of new books that I am excited to tell you about...
Here's a picture of all these wonderful books (and other things) - stacked up
vintage glider with bookswaiting for consideration to be in our upcoming HoofPrints catalog. Here's where most of the reading happens. On a creaky old metal glider with peeling paint and incredibly tacky retro hawaiian cushions. I spied it in a junk shop at a car show and excitedly described it to my mom, who was also at the same show. Later, we met again and she informed me that she'd seen the glider and saw no potential in it whatsoever. (Mom's never been one to mince words, and crummy old things never were particularly endearing to her anyway) Even though I am nearly 50 years old, and should be quite past my rebellious years - her comment only served to make me want it all the more. Of course, I bought the dumb thing, and here it sits in my house - doesn't go with anything else we own, but by golly I have my own  Vintage Glider! And I paid considerably less than the ones here.

But I wanted to talk about books and products, not gliders. For months I've been asking you all for input and ideas for new stuff. And every time I am inspired by all the help and insight that I get (mostly on our facebook page). Last year, the pink knife for horsewomen (Barn Blade) was one of our big finds. You can see that here.

This year, so far the books I've read and liked have gravitated toward two all-new categories:
We All Fall Down (Animals Healing People) has books about, or written by folks who've had struggles with addictions and other problems - and were helped by their animals. Right now this page only has one book on it, but there are several more with my webmaster that will be on shortly so be sure to check back.
Horse Calls (People Healing Animals) features veterinary healing stories - the vet heals the animals; the animals heal the vet. Now, one doesn't have to look very hard to find all manner of stories about sick and injured animals with related drama. I find those wearisome and depressing... but these books are a step above that; they leave you feeling better for having read them - not sad. For all our books click here
HALF PRICE CARD SALE ENDS TONIGHT!
I hate it when companies have sales - and bombard your inbox every day...
Card Sale Banner-but it must be effective, because they all do it. Or maybe the person whose in charge of the email marketing needs something to do? Here at HoofPrints, I have plenty to do. In fact right now I should be working on the new catalog. It's a monstrous project that is almost too scary to begin... so I busy myself with other things that could be deemed important - but ultimately won't be if the catalog doesn't get done. Anyway, I do want everyone to have a chance to try our cards for almost nothing... a pack of 10 is just $3.98! You have until midnight. Click here
Horse Lover's Book Page now easier to navigate...
We've done a lot of re-arranging so that you can find all the wonderful books...
Horse books category page

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that you're looking for. And probably some that you didn't know you were looking for, too! I am fairly bursting with excitement over all the NEW books waiting in the wings - that I'm reading, have read, are waiting in the enormous stack TO BE READ. My childhood bookworm dream has come true. I get to read whatever book I want to for my job. I take this very seriously, and you all only see the ones that hold my interest. Watch the upcoming newsletters for new book announcements. For now you can see if there are any you missed here.
A new book that I am going to criticize right off the bat...
It doesn't seem like a good idea to criticize a book that I am trying to convince
Love is the best medicine you all to buy... but the cover on this one totally does NOT fit the story. You'd almost think it was a comedy, showing a miserable/scowling bulldog with an ice bag on his head. Instead this is a complex, emotional, and very spiritual story that fearlessly addresses a lot of complicated situations that involve dog lovers, their dogs, and the professionals entrusted with their care. An excellent, thought-provoking read.

I tried to find an excerpt to share with you all, but the really good ones (and I know they are powerful because I had to get the kleenexes) will give away an important part of the story that needs to be unknown until you get to it.
You're just going to have to trust me on this one. And get the kleenexes.
To order click here
Great gift idea - for your dog sitter, groomer, vet, etc
I wish I'd had these before...
Dog figurinesA few years ago our German Shepherd Zack had a very serious altercation with the mail lady's SUV. (more here) He was gravely injured and spent several days at the doggy ER. Now Zack was a big, scary-looking dog. He apparently behaved rather badly at the clinic as there was a big sign on his cage that said "BITES". When we went to see him, he was in such pain and was so wild-eyed we thought he might bite us, too. The days stretched on and he wasn't improving. He was too bad to bring home, but not doing well there, either. Not to mention the cost. The staff was obviously eager to get him out of there and they were all pretty grim whenever we showed up for an update. There didn't seem to be a lot of compassion for the big, black, scary looking dog. And not much for us, either. They complained that he wouldn't eat. And told us that only one tech could get him to eat - if she sat with him and fed him by hand. Now, looking back, I suspect that one tech who ignored the "BITES" sign and took the time to hand feed my frightened, hurting dog, may have been the one who really saved his life and gave us a few more years with him. I wish I'd had one of these angel figurines to have given to her. Zack has since passed on (tribute video here)

They're a great little gift for lots of occasions, and inexpensive, too. To order click here. Be sure to check out the Dog Keepsake Box, too. It's new also.
Riding & Training Advice from an OLD LADY!
Who better to learn from than someone who's been teaching for 50+ years?!
Gincy photos
Gincy Self Bucklin
 These are books written by a horsewoman who's got, quite literally, horses and teaching in her blood.  Gincy Self Bucklin is the daughter of Margaret Cabell Self, renowned riding teacher and author of numerous books on horses and riding. Mrs. Self started her public riding facility in 1929; Gincy began assisting in her mother's riding program when she was 12, and has continued to teach for the next 50 years!

A great deal of Gincy's teaching centers around managing something that many women riders (myself included) struggle with. Fear. And her writings are not just repackaged ways of telling you to buck up and deal with it. There's a lot of science behind the mechanism by which we humans and horses transmit our emotions back and forth. And learning about how it all happens is certainly the first step in solving any problems.

Here's an excerpt concerning muscular telepathy and fear:
At one time or another, all of us have experienced the way horses seem to pick up on our emotions, especially when we are nervous. People will say things like "They can smell your fear," and assume there is nothing we can do about it. Perhaps horses do smell your fear, especially if you're terrified, but transmitting emotions is actually a physical occurrence, and one that can be controlled. It is dependent on two phenomena, one observed and one scientifically researched.

The observed phenomenon I call muscular telepathy. The best way to understand it is to think of a school of fish, all scooting along at high speed. Suddenly they all turn almost simultaneously and shoot off in another direction. How did they do that? Obviously the lead fish didn't say to the next fish, "At the big rock I'm going to turn right and go up. Pass it on." No. Something occurs at some deep level in the fishes' brains that enables their bodies to pick up muscle signals from the other fish...

This phenomenon works between species just as well as it does within the species. That is, you and your horse communicate at the muscular level. For example, it has been shown that if a trainer has some serious muscular limitation, such as fused vertebrae in her lower back, the horses she trains will all have rigid backs in the same area.

The second, scientific phenomenon was discovered comparatively recently. It was always thought that emotions originated in the brain and were transmitted to the body as various physical tensions or expressions. Now scientists know the transmission is the other way around. That is, the body observes something through the senses and reacts accordingly. The brain processes this reaction and interprets it as fear, anger, joy, or whatever.

Putting these two things together, we realize that if you are fearful, the horse's body, through muscular telepathy, will pick up the tensions in your body associated with fear. His brain will then also interpret those tensions, now in himself, as fear - and suddenly you're both in trouble.

"So" you might say, "now I know that the horse and I can scare each other without meaning to. But what good is that knowledge do me?" Simple. Just as there are muscular patterns for fear and insecurity, there are also muscular patterns for confidence. All you have to do is put your body in "confident mode," and not only will your fear dissipate, but so will your horse's. If this sounds like magic, it really isn't and it has proved itself over and over with my students and their horses, some of whom had serious hurdles to surmount."

-excerpt from More How Your Horse Wants You To Ride

To order click here
Recap - From the last newsletter
Here's what we talked about last time:
Spirit Coin NecklaceAntique Balinese horse coin & gemstone Spirit necklace here We are not afraid to say MERRY CHRISTMAS on our cards here
Barefoot Hoofprint pewter pendant here
New Farriers business cards in our online directory here
Revisiting folks talking about farriers here
New Christian Horse Book
- Horse Tales from Heaven here 
Advice to Farriers on how to stay OFF the phone here
Breyer's Pink Ribbon Horse
model here 
Even More Riding Rules for Old Horsewomen here  
BARN girl logo glamorizes baling hay here 
Farriers' Traveling Desk
helps organize papers here
PAST NEWSLETTERS - See what you missed!
Click HERE to catch up on the news.
More about HoofPrints - and miscellaneous ramblings from Gina 
Check out our NEW "GOOD STUFF" links at the bottom of this section! 
Rob shoeing RockyABOUT THE COMPANY AND THIS NEWSLETTER
Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.


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This week's quotes are by various HoofPrints customers regarding our offering of books:
 
"I just had to write and tell you how much I adored the book Beautiful Jim Key.  Why this story got lost to time is beyond me.  It touched me as deeply as my first encounter with Gandhi did.  Whether one is a horseperson or just an all-around animal lover, a lover of history, and a lover of compassion for all creatures on earth, this is a book nobody should miss.  Thank you for offering it." -Morgana

"Horsepower is the BEST horse book I have read!  At 59 years old, I have read HUNDREDS of horse books!  Thank you, Gina, for providing such a WONDERFUL selection of horse books that touch our soul and enlighten our love for these marvelous companions God has given us to enjoy!" -B J

"I just finished reading Last of the Saddle Tramps and it is one of the best books I have ever read; from the first page to the last I was mesmerized." -Jane


"I have read Animals in Translation and was WOWED by Temple's observations. It makes you think twice before assuming your animal's reactions to things.  Loved the book and have lined several parts. Ready to read it again. Amazing book and amazing outlook." -Bonnie    
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Thanks everyone, for reading!
Gina Keesling, owner 

 Contact Information

GOOD STUFF:  Race horses in new careers  

Beyond the Homestretch is one person's account

Beyond the Homestretch Coverof her change in career paths that involved race horses. Here's an excerpt:

"To me, racehorses are winners even after their racing careers end. They have so much heart, athleticism, and intelligence - all they need is a chance to find that second career after the finish line. Of course, they could use a little help making that transition. Because it can be hard to change careers at first.

 

I can sympathize with that. I used to have an accounting career, working in a Washington, DC, cubicle. Pale, stressed, and full of suburban angst, I was the least likely candidate to run a racehorse adoption ranch in Texas. Back then, horses were just my outlet, my weekend respite from spreadsheets. Only learning to ride as an adult, I took group horseback-riding lessons and strained to master the most basic equestrian skills.

 

But even then, I was drawn to racehorses - several resided at that stable, in training to become show jumpers and polo mounts. They charmed and inspired me, with their intelligent faces, beautiful conformation, and dark reputations as risky rides.

 

From childhood, I had secretly wanted to be a horse trainer. But I was a horse geek, a real goober around the barn. The instructors and trainers hid their smiles at my barn gaffes and painfully anxious riding style. Every trainer at the barn had grown up with horses, usually turning professional by their teens, a formidable resume of equine mastery. I would never fit that mold - how could someone like me be a trainer? It seemed like an impossible, silly dream, plausible only in a Disney film.

 

I worked hard to improve my skills anyway: exercising polo ponies for free, trading barn work for lessons, teaching at a horse summer camp, anything to learn more on my modest budget. Slowly, my horse activities morphed into a vocation, a calling I could no longer ignore, however ridiculous it seemed to others - and often even to me. Finally, I took the plunge, moved halfway across the country, and opened the racehorse adoption program."


How many of us dream of doing this?  Well, Lynn actually did it, and her stories are touching, inspiring, and motivational. The book says, if you want to make a difference in horses' lives, you can.  If you need to learn more to do it - well, what are you waiting for?  I've read the book and it has a really human perspective, devoid of ego, that I rarely see in horse books. Lynn doesn't think she's a magikal horse whisperer or the Mother Theresa of horse rescue.  She admits to her mistakes along with her successes.  She rides her own rescues, puts on benefit horseshows and other events, and keeps her numbers controllable so that every horse gets everything they need. Click here to order Beyond the Homestretch.

To see what a re-purposed race horse can do if given a chance, be sure to watch the video here 

Share our emails
Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".

We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways...  Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)

I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.

In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends.  All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)