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What to do with your hands when giving a speech |
Ever notice how some people look relaxed and totally at ease when they are standing in front of an audience giving a speech, even if what they are saying is not quite so great?
While others, who have prepared their speech carefully and have many words of genuine substance to say, look almost dejected and beaten before they start. It's like as if they are apologising for being there. And the longer their speech goes on, the more apologetic they look and sound.
If you are giving a speech for the first time, keep in mind that the body language of your hands can sometimes convey a more powerful message than the words that you say in your speech
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Coming in from the dark |
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Bernard Kelleghan, MD, of Kell Marketing Design rang me the other night and suggested that I might like to come in to the studio and let him take a new picture of myself for my web site.
It was great fun. and in addition to geting some wonderful portrait photographs of myself, I picked up a wealth of information, tips and knowledge for writing an article on how to look your very best in a photograph. I'll let you read all about it in the next edition of this ezine.
I never knew that there was so much skill involved in taking a portrait photograph.
If you are interested in getting Bernard to do one for you, he can be contacted at KellMD@indigo.ie
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wisdom
& wit |
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Talking through your hat
Tact is that rare ability to keep silent when two friends are arguing, and you know that both of them are talking through their hat
Hugh Allen
The Age of wisdom
Ours is the age which is proud of machines that think and suspicious of men who try to.
Howard Mumford Jones (1892 - 1980) Educator and Literacy Critic.
What if?
What if the hokey pokey IS what's it's all about.
Car Bumper Sticker
The secret behind the smile!
The person who smiles in the face of adversity probably has a scapegoat.
Author unknown.
Don't miss the parade
Most of life is routine - dull and grubby, but routine is the momentum that keeps a man going. If you wait for inspiration you'll be standing on the corner after the parade is a mile down the street.
Ben Nicholas
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| Special Issue: |
Spring 2009 |
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Greetings!
Hey... it's big, bright, blooming and beautiful spring!
And here's a great idea for doing something different:
Nowadays, with the widespread availability, use and acceptability of ezines, online newsletters like these are an excellent low-cost way of keeping in touch with your customers and friends on a regular basis.
If I can help you to develop an online newsletter for your own company in 2009, please give me a call. I'll be delighted to share my experience and expertise with you.
I can give you suggestions as to what you should include in your ezine, show you how to set up a template, upload photographs and stand out from the flow like the proud spring heron in the river below.
And if you wish, in one half-day private training session in my office I can teach you how to do it all yourself.
A half day private one-on-one tuition session will cost you €650. You'll come away with the makings of your very own online ezine all set up and the knowledge of how to complete it to your 100% satisfaction.
Now that's something that could be well worth your while considering.
What do you think?
Kindest regards
Robert Hayes-McCoy
PS What do you think ? If you'd like to book yourself in for a private tuition session some morning in the coming weeks, click here - copy@iol.ie - to send me a quick email and let me know what morning suits you best.
I'll supply the coffee and the biscuits. |
| Are you using a full stop in your headlines? |
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When the headline forms a complete sentence, should a full stop be used or not?
Back in the thirties no one knew the facts on this question, so legendary advertising figure, David Ogilvy, asked Colin Wheildon to research it for him. Wheildon was editor of Australia's largest motoring publication, with one million readers, and had researched many aspects of typography and layout.
To find out whether the full stop in a headline affects readers' comprehension, four different advertising pages were printed, with each design being in two formats - one with the headline full-stopped and the other without. The content of the two advertisement designs was identical, mostly comprising text.
In his follow-up research Wheildon established that there were no significant differences in comprehension between the designs. However, there were differences in comprehension between the headlines:
Headline without full stop - 71% had good comprehension
Headline with full stop - 58% had good comprehension
When you left out the full stop in a headline comprehension increased by 13%.
In his remarkable book, Type and Layout, Colin Wheildon went on to evaluate the relative values between capitals and lower case in headlines. Far and away the easiest headlines to read and understand are those written in lower case. To help to reinforce this point Wheildon invites us to reads the following:
READING THIS PARAGRAPH IS A MUCH HARDER TASK. THE EYES HAVE TO GROPE FOR THE IDENTITY OF LETTERS, THENCE WORDS, TO COMPREHEND THE SENSE.
The lesson from this is never to use full stops or periods in headline sentences at the top of a direct mail letter, or in a brochure or an ad and avoid like the plague using all capital letters in headlines.
It could make a huge difference to your response levels - as much as 13%
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| The real truth about Charlie Haughey's millions |
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The picture below is a copy of a real letter which I received from the Taoiseach (The Irish Prime Minister), Mr Charles Haughey, back in the deep recessionary days of 1987.
The letter reads:
Dear Mr Hayes-McCoy
The Taoiseach, Mr Charles J.Haughey, T.D., has asked me to thank you for your letter of October 28th, and for your lottery ticket.
The Taoiseach greatly appreciates your kind offer of assistance and he will bear this in mind.
Yours sincerely
Signed PP by: David Costello
Private Secretary to the Taoiseach.
If you would like to find out more about how one small company single-handedly helped to save both the prime minister and the nation from the depths of the recession
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A special spring message for you, |
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Hey
Nowadays, with the widespread availability, use and acceptability of ezines, online newsletters like these are an excellent low-cost way of keeping in touch with your customers and friends.
If I can help you to develop an online newsletter for your own company in 2009, please give me a call. I'll be delighted to share my experience and expertise with you.
Sincerely,
Robert Hayes-McCoy
Spring 2009 |
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