Masthead - Doorway
October 2009
In the Spotlight
Conference Registration Now Available!
5 Keys to a Sustainable Development Program
An Overview of Major Gift Programs
Getting an Appointment: The Basics
In the Spotlight
Iowa Logo
Newman Catholic Student Center

University of Iowa
Iowa City, IA

Congratulations to
the Newman Center at the University of Iowa on the completion of your capital campaign!

Securing their
 Future, Reaching their Potential Capital Campaign

- Secured $3.2 million

- Expanded the donor base beyond the local community

-Set the stage for a natural transition to a sustainable development program

...And they did this after their development director sustained a serious brain injury in a car accident within months of the start of the campaign


This successful campaign has allowed the
Newman Center to:

-acquire new property

-expand the outreach and education programs and expand staff

-build a solid foundation for moving to a sustainable development program

-increase liturgical formation opportunities

Congratulations
Fr. Ed Fitzpatrick, John Baer and the entire Newman Center Staff!


Quick Links
Greetings!

I was recently at the National Catholic Development Conference in Washington, D.C. and had the opportunity to hear Jerry Panas speak.  Mr. Panas is one of the founders of the modern professional fund development process in the United States. 
 
In addition to Mega Gifts and several other books, Mr. Panas has been a teacher and motivator for thousands of fundraising professionals.  I would like to share two 'nuggets' with you from Mr. Panas's talks.  One is the need to continually thank benefactors.  He advocates a personal phone call from staff or volunteers for any gift received of $100 or more.  He told the story of an organization that thanked a donor who gave $130 with a personal phone call from a volunteer.  This donor went on to make $100,000 in total gifts in the following 12 month period.  To say the least, the donor was very pleased with the personal phone call to thank him for that first gift.
 
The Second Nugget is the story of young man who was graduating high school.   The Vice Principal of his school encouraged him to go to college, but the family couldn't afford to send him.  The Vice Principal of the school helped the student apply for a scholarship at a college near the town and the student received a full ride.  This scholarship had been set up by an anonymous donor back in the 1940's.  The young man achieved great success at business.  He felt so strongly about how he achieved his education that, when the President of the school, in a personal meeting, asked him for a lead gift in their capital campaign he ultimately gave $12 million to his alma mater.
 
Mr. Panas asked us... who is the hero in this story?  My immediate thought was the Vice Principal.  Maybe the President for having the guts to ask for a gift.  Maybe the anonymous donor who gave the original scholarship.  Mr. Panas suggested another hero.   He said that someone, back in the 1940's, had the courage to be a fundraiser.  Someone asked that original benefactor to make that gift.  The work of the fund development professional had a massive impact on many lives.

The work we do, inviting others to become benefactors to support the mission of our organizations is really important. Thank you for all you do to impact the lives of others.

Take care,
Peter de Keratry, CFRE
Managing Principal

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Conference Registration Now Online!
   
Petrus Leadership ConferenceJohn Presentation - Cropped
January 4-6, 2010
Hilton, Walt Disney World Resort
Orlando, Florida


Register today and receive a $50 discount on the conference fee!

2010 Conference Highlights include:
  • Presentations from Catholic Philanthropists and nationally and internationally recognized professors in accredited development programs
  • A wide variety of workshop topics for all skill levels
  • Many opportunities to network with development professionals dedicated to advancing Catholic organizations now - for the benefit of the future.
"Absolutely one of the BEST I've attended including those in education and the military. Well done!"  - 2009 Conference Participant
5 Keys to a Sustainable Development Program
   
    By Peter de Keratry
     Managing Principal
     Petrus Development


By now, most of us know that without a solid financial foundation the ability to survive, let alone thrive as a ministry, is tremendously difficult. At the same time, we know that one of most important methods of building a solid financial foundation comes from a sustainable development program. Instead of relying solely on weekly offerings, annual financial support from a diocese, or project-specific fundraisers for events such as mission trips or retreats, the investment in a sustainable development program not only advances the mission of Catholic ministry but also can exponentially expand the capacity of an organization to reach more people, more effectively. 
 
Among the many moving parts of a sustainable development program, there are five key elements that lead an organization to success: More...
An Overview of Major Gift Programs
   
     By Mike Perkins
Meeting with Benefactor
     Senior Consultant
     Petrus Development


At the core of a successful development program are strong relationships with persons who share a passion for your mission and choose to support that mission with gifts of money, time and volunteer activity. Every component of your development program is essential to your process of building a network of benefactors, but the simple truth is this: to truly expand programs and employ skilled staff to implement them, you must obtain gifts of a significant size. By focusing your cultivation effort on individuals, foundations and, perhaps, corporations, you can ensure that the financial support required to achieve your goals is available to you on an annual basis as well as in campaigns.
 
The definition of what constitutes a "major gift" varies... More...
Getting an Appointment: The Basics
   
    By Mike Perkins
    Senior Consultant
    Petrus Development

The goal of fund development programs is to develop benefactors by building relationships with persons who share an interest in, and a passion for, the mission of an organization. The first step in cultivating relationships with an identified prospective benefactor is obtaining an appointment.
 
Successful Development Directors love to go on face-to-face visits, listening to people share their lives, accomplishments and motivations for living and giving. Making the visit can be fun, but many directors loathe the task of persuading a prospect to agree to a visit, or feel frustrated when they seem unable to set enough appointments to consistently see even 20 persons per month. If that is the case, try implementing these practices for success. More...
Petrus Development is committed to strengthening Catholic organizations now - for the benefit of the future. Through the creation of long-term sustainable fund development programs, the Petrus team empowers ministries to reach new levels of success by leading teams of benefactors, boards and staff through the fund development process.