As we start yet another year we want to renew our commitment to you, the dental patient. Times are changing. The insurance companies and our government are continually taking over the management of medical care particularly, and to some degree dental care. In the name of cost containment many changes are being made. While we are sensitive to cost containment, we remain as salmon swimming upstream.

What do I mean by being like salmon swimming upstream? Well, to be brutally honest, in the name of cost containment or practice growth, many dentists are signing up for managed dental care contracts as "preferred providers". They are giving up control of their fee schedules and of covered services. In exchange, their practices are marketed to assist in their practice growth.

Other dentists are selling their practices or are hired by retail dental practices to provide dental care, again in the name of cost containment. 

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