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 Spreading the Word
A Marketing Communications
E-Newsletter from
Next Step Communications, Inc.
Volume 5, Issue 3
November 2013
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Dear Friends:
Welcome to 'Spreading the Word', an e-newsletter from Next Step Communications, Inc. Our goal with 'Spreading the Word' is to provide you with helpful information and ideas for promoting your company. If you want help with any marketing communications task or just need some advice, contact Greg Hannoosh at +1-207-703-0343 (e-mail ghannoosh@next-step.com) anytime. |
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Next Step News
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Notable Recent PR on Next Step Clients
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About Next Step Communications
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Next Step Communications Inc. is a full-service, business-to-business marketing communications firm that specializes in serving clients in the plastics, packaging, electronics and other industries. Founded in 1996, the company provides services for businesses worldwide and is headquartered in Kittery Point, Maine USA.
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Contact Us
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Need help? Contact Next Step anytime to discuss your advertising, PR, and overall marketing communications needs!
Next Step Communications, Inc.
40 Goodwin Road
Kittery Point, ME 03905
Tel: 207-703-0343
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About Greg Hannoosh
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Greg Hannoosh is the Founder and President of Next Step Communications Inc. Greg provides creative direction on all projects and handles all public relations activities for Next Step's clients.
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About Mitch Hannoosh
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 As a Marketing Specialist at Next Step, Mitch works on a wide variety of projects for the agency, from advertisements to press releases, literature and trade show support. He is an expert in social media and e-marketing and helps clients establish, improve and maintain their presence in those areas. He joined Next Step in January 2012. |
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Quote of the Day
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"Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future."
-John F. Kennedy
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 For most companies, this time of year is consumed by planning for the year to come. Goals are created, expectations are set, growth opportunities are brainstormed, and budgets are pieced together.
Surprisingly, with all the foresight and optimism that tends to surround their vision of the upcoming year, many companies can be downright myopic when it comes to their marketing communications plan. In this edition of the "Marketing Mix," we urge you to not make this mistake. Marketing and growth are mutually beneficial, not mutually exclusive. If you aim high with your marketing goals, it will make your lofty plans for increased profit and growth that much more attainable.
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Doing Good - S&E Specialty Polymers Presents Check to Life is good Kids Foundation
 | | From left to right: Jordan Gill, Jay Munsey, Steve Gross, Duane Shooltz, Ben O'Meara |
On August 26, after the very successful inaugural Play Fore Playmakers golf tournament, Next Step's client, S&E Specialty Polymers, presented Jordan Gill, Ben O'Meara, and Steve Gross of the Life is good Kids Foundation their check for $14,000 at the Life is good Playmakers headquarters in Boston. |
Photo Gallery - Next Step at K 2013
Last month, from October 16-23 in Dusseldorf, Germany, Next Step represented five of its clients at the K Show, the world's largest trade show for the plastics industry.
K 2013 attracted almost 220,000 visitors over eight days to Messe Dusseldorf.
Thanks to the MS Scenic Sapphire, docked in the Rhine River across from the fairgrounds - Next Step's temporary home during the K Show.
Next Step managed the design and installation of Kortec Inc.'s booth, which drew big crowds throughout the show and featured oversized billboard-style backlit graphics.
Next Step arranged at-booth interviews for its clients with leading industry media. Greg and Mitch Hannoosh organized and attended over 20 press meetings in four days.
Wittmann Battenfeld held a press conference on the opening day of K 2013 - here Michael Wittmann and Georg Tinschert speak before a packed room of reporters and editors.
No K Show is complete without enjoying Dusseldorf's Altstadt after hours with friends!
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 | | Click here to make a donation to the One Fund |
Editorial: Boston Strong Over $71 Million Raised for Marathon Bombing Victims
In our last issue of 'Spreading the Word', I wrote about the April 2013 Boston Marathon bombings, which struck a devastating blow to the victims, the city, and the entire region. The bombings were personal for me and everyone from this area. At that time, I asked you to consider making a donation to One Fund Boston, (www.onefundboston.org), a fund that provides 100% of proceeds to the Marathon victims and their families.
Next Step contributed to the One Fund at that time, and I'm happy to announce we will be making another donation to the fund over the upcoming holiday season. For an impressive update on the One Fund's success, click here:
https://secure.onefundboston.org/pages/thank-you
Sox Win - and Next Step Was There!  | |
Greg and Mitch grinning as the World Series Champion Red Sox celebrate in the background
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Baseball, and the Boston Red Sox, have been a lifelong passion for me. So when Game 6 of the World Series came around on October 30th at Fenway Park, a dream was about to come true. Not only were the Red Sox about to beat St. Louis at home, the first World Series win in Boston since 1918 - I had tickets, and was actually going to be there to see it. So many emotions came out that night - Mitch and I were lucky to be a part of it all. The electric atmosphere and sheer joy of everyone there was something I'll likely not experience again. Congratulations, Sox - and thank you for remembering to give back to the city and its people. Whether they won the World Series or not, the team and its players cared and worked tirelessly to help the Marathon victims and keep the cause in the public eye. That they won the Series was even more unbelievable - a last place team in 2012, winning it all one year later! |
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Happy Holidays
We at Next Step thank you for taking the time to read our newsletter. On the right is an update on our newest employee, Vince the Newfoundland "puppy". He's 8 months old, but has grown quite a bit since the last time we sent a picture!
We wish you a happy and healthy holiday season, and a fantastic new year!
Greg Hannoosh
President
Next Step Communications Inc.
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