The ITLA e-Drover
Official news of the International Texas Longhorn Association March 2012 |
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THANK YOU TO OUR
e-DROVER SUPPORTERS
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 Happy St Patricks Dayfrom your
International Texas Longhorn Association's E-Drover!
We're "Lucky" to Raise and Love these magnificent animals! |
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Texas Longhorn sighting in
Springfield, Missouri
"While delivering all natural Texas Longhorn meat to one of my local stores much to my surprise they brought in a life like size Longhorn steer model for advertising. The meat store sells all types of meat products." ITLA Member Greg Brown.
Send us your favorite unique Longhorn photos, we would love to share some of them here in the e-Drover. |
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Around the Campfire 
Well another month has flown by and here it is March. And the Lord has blessed us with more rain. Texas Longhorn breeders are beginning to visualize those green pastures that are not far away. Many of you are readying your show animals for the shows that are just a short time away and others are readying your cattle for the spring sales that have already started. In either case, I wish you well with your entries.
I told you in February that we were drawing close to selection of the location and venue for our 2012 Convention and Championship Show. Well, mark your calendars and start planning your vacation time. The ITLA and the TLMA have chosen the Cox Convention Center in Oklahoma City for our joint Longhorn Extravaganza. The ITLA will hold its Convention and Championship Show in concert with the Longhorn World Championship (LWC), the premier annual horn measurement contest conducted by TLMA. The dates are October 25th through the 28th. Start planning now to participate in this historic event.
Thank you for taking advantage of our special winter rate program. It was a huge success. We registered significantly more cattle than we normally would through the winter. So, thanks again to all of you who normally register with ITLA and to those of you who took this opportunity to start registering with the ITLA. Your business is appreciated. Trish and Robin enjoyed working for you to get them done in a very timely manner and with a smile, not only on their faces, but in their voices. We treasure your business. As you know, the winter registration rates ended on February 29th. However, due to the huge response to our special for "dual registrations" we have extended those special rates through the end of the year. See the rate card later in this issue.
While I am talking about registrations, let me tell you that we have concluded our search for a software consultant to rewrite our ITLA Registration Program. We need to do this for administrative reasons, but more importantly we want to make it easier for you to do registrations and transfers by providing on-line capability. We will complete the project in a few months. At that time you will be able to register, transfer over the internet and manage your pictures on your certificates in an easier manner; a benefit you get only at ITLA. Those of you who participate in our shows will also be able to keep track of the point standings throughout the year on-line. Won't that be fun.
By now those of you who are not already TLMA members have received a complimentary issue of the Texas Longhorn Journal. As you see there is a lot of ITLA news and information now included in the TLJ. The TLMA will provide you this complimentary copy for another couple of months. I hope that in that time you will be pleased with the magazine overall, but particularly with the ITLA news and content, and that you will take advantage of the special TLMA membership rate extended only to our members. By doing this you will continue to receive the TLJ and its ITLA news as a TLMA member.
We have executed on every aspect of our Cooperation Agreement with the TLMA and I know that you will continue to see the benefits it is bringing ITLA members. Bringing our publication efforts together is a significant savings and gives the members of both organizations the benefit of broader industry news, increased circulation and more value for breeders' advertising. But, the one aspect of our cooperation that excites me the most is our Longhorn Extravaganza coming in October, where we will be able to bring the members of both organizations together to enjoy the events of both organizations. This is good business in that it brings economy to both, but more importantly it brings more Texas Longhorn Breeders together in the same place to enjoy each other's interests and fellowship. That's gotta be good for everybody.
Another exciting aspect of 2012 is our youth program. Raelynn Stephens is Chair and Danielle Andrews is Vice Chair of our Youth Committee. Their committee has a great plan for youth activities and for recruiting youth into the ITLA in 2012. Those plans are outlined later in this issue.
I want to extend my personal thanks to all of the Youth Committee for the excitement and vigor you are bringing to our youth program this year. Just think, our young people will work hard showing all year and get to experience a Championship Show in Oklahoma City's Cox Convention Center--the same venue where Ringling Brothers and Barnum & Bailey Circuses and the Professional Bull Riders (PBR) perform. What a treat and motivation for the kids. Good luck to you all and have fun this year.
Well, that is all the news for now. I look forward to keeping you posted on all of the great things happening at ITLA and will tell you more in April. Until then, God bless you.
Warm Regards,
Roger Hutton President, ITLA |
| Searle Ranch |  |
| WI Longhorns and Leather |
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Visit us at WI LONGHORNS AND LEATHER in Lone Wolf, Oklahoma.
Offering Texas Longhorn, WI Longhorn brand healthy grass-fed ground beef.
Bulls, Steers, Cows and Calves FOR SALE at all times. |
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2012 Dual Registration Sale
Offer Extended to December 31, 2012
 You can register cattle of any age (that are already registered with another registry) for these Special Low Rates all year long!
DUAL REGISTRATION Discount Rates (Cattle of Any Age)
1-24 ....................................$ 8.00
25-99 ...................................$ 6.00
100+ ....................................$ 4.00
*To have your Longhorn's picture on the certificate, simply email a cropped photo (5" x 7.5") in 100 dpi-as an attachment-to photos@itla.comand we'll do the rest.
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For questions or assistance with any registrations
call Robin or Trish at: 254-898-0157
Email us: staff@itla.com
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Make your check payable to ITLA and mail to: ITLA, PO Box 2610, Glen Rose, TX 76043 |
| Arch Acres |
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Planning a Profit
by Darol Dickinson
 It is fun to make a profit in every business. Do we all agree--right up front?
ITLA wants every member to make a profit. Seminars, clinics, educational articles, videos and how-to publications are part of the continuing effort to help members develop a profitable Texas Longhorn program.
Everyone realizes that new ventures require some preparation and study before expecting immediate success. That is the reason the ITLA has produced "Profiting from Raising Texas Longhorn Cattle," an 8-chapter, 29 page book written by experienced Texas Longhorn producers. This treasure trove of Longhorn lore includes a multitude of ideas about what to and what not to do. To the beginning producer, it will provide a valuable collection of ideas. To the experienced producer, it will still have a few good ideas well worth the investment.
There are chapters dealing with making a Profit Plan--including Seven Ways to Profit, the important Customer File, designing a Marketing Plan, Profitable Advertising, Designing an Ad, Generating Sales and the Competitive Edge--Salesmanship.
Over 90% of all registered cattle are sold privately. Even though magazines are full of results from "barn burner" sales, still, most cattle sell privately. Every multiplier of cattle needs to prepare a business plan to include private marketing as well as registered auctions. Average quality cattle and stock of low appeal should be sold privately rather than going public. Notably, more famous high-dollar bulls have sold privately than at auction. There is a place to sell for target reasons--this book helps identify the reasons.
The "Profit Book" is a must read, and a fast read.
Contact ITLA at Box 2610, Glen Rose, Texas 76043. Send $8 plus $1 for postage.
Buy the book and good things will start to happen! |
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Here are the results of the Southeastern Winchester Futurity!
Congratulations to the Winners!
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Place |
Class One |
Exhibitor | |
1st |
Hubbells Rio Dazzling |
Mark Hubbell | |
2nd |
WPR Lazy Lisa |
Scott Hughes | |
3rd |
WS Zonita |
Tom Smith | |
4th |
LC Casino Royal |
Bill & Jo Le'An | |
5th |
HL Elizabeth Ann |
Hudson Longhorns | |
6th |
Something Else |
Steven Bryson | |
7th |
4Wind Phenomenal Pearl |
Bill Wick | |
8th |
Something Royal |
Steven Bryson |
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Place |
Class Two |
Exhibitor | |
1st |
LC Bladen's Lady Di |
Bill & Jo Le'An | |
2nd |
HL Cow Patty |
Hudson Longhorns | |
3rd |
Dunn Bravo Celebrity |
Nancy Dunn | |
4th |
ECR Giovanna |
Donnie & Marilyn Taylor | |
5th |
Terra Cotta BCB |
Brent & Cindy Bolen | |
6th |
Sittin Rustic |
Joe Raimo |
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Place |
Class Three |
Exhibitor | |
1st |
Horseshoe J Justifiable |
Jimmy Jones | |
2nd |
LC Bladen's Prissy Missy |
Bill & Jo Le'An | |
3rd |
LC Butterball |
Tom Smith |
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Place |
Class Four |
Exhibitor | |
1st |
Annie Get Your Rifle BCB |
Brent & Cindy Bolen | |
2nd |
Shamrock Safari Sara |
Hudson Longhorns | |
3rd |
Showtime Shelby |
Hoosier Longhorns | |
4th |
RRR Miss Julia 084 |
Dick & Peg Lowe | |
5th |
Shamrock Amazon Ann |
Hudson Longhorns | |
6th |
Hubbells Safari Sue |
Mark Hubbell |
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Place |
Class Five |
Exhibitor | |
1st |
Hubbells Safari Tari |
Mark Hubbell | |
2nd |
Ring Around the Rosie BCB |
Brent & Cindy Bolen | |
3rd |
HL Lucky Lucille |
Hudson Longhorns | |
4th |
Betty Zane 10/9 |
Hoosier Longhorns | |
5th |
Choctaw River Queen |
Clay Mitchell | |
6th |
HL Sittin Lady |
Hudson Longhorns | |
7th |
Hubbells Rio Kay |
Mark Hubbell | |
8th |
Humm Dinger BCB |
Brent & Cindy Bolen | |
9th |
Rosie Rose |
Larry Gribbons |
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Place |
Class Six |
Exhibitor | |
1st |
Horseshoe J Identify |
Jimmy Jones | |
2nd |
KCCI Rio Fancy |
Ken & Jessica Morris | |
3rd |
Dunn Del Rio Ready |
Nancy Dunn | |
4th |
HL Raindrop |
Hudson Longhorns |
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Place |
Class Seven |
Exhibitor | |
1st |
Delta Lucky Lady |
Hoosier Longhorns | |
2nd |
Tumbling Bandita BCB |
Brent & Cindy Bolen | |
3rd |
Rose's Overalls TCB |
Hudson Longhorns | |
4th |
WS Bodacious |
Tom Smith |
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| Red Ink Ranch |  |
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ITLA Youth's President's Message
by Cally Cox
Our Youth Co-Chairs, Raelynn Stephens and Danielle Andrews have challenged Shelby and me to help our youth members to realize how the Longhorn cattle are just as important today as they were in the past.
I work for the Elliott Dyer Ranch, located south of Albany, Texas. This ranch raises over 300 mother cows each year and sells the calves across the United States to feedlots.
 When I started working for them I was surprised to see longhorn bulls with registered Angus cows. I asked the Ranch Manager why they were using longhorn bulls instead of registered Angus bulls. Her answer was:
- they can service 30 cows each with no problem
- good premium for crossbred calves
- resistance to diseases
- good fertility
- less calving problems
- hustle their own food
- use them for 4-5 years before replacing
She also told me other large ranches in this area of West Texas were using longhorn bulls on Herefords, Charolais and Angus cows. Hope you found this information interesting as I did.
We are looking for youth who would like to join our ITLA Family please contact:
Cally Cox - cfcox7@yahoo.com Shelby Coats - shelbyrex@gmail.com
See you down the road,
Cally Cox
ITLA Youth President
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| Dickinson Cattle Company Inc. |  |
| Texas Longhorn Marketing Alliance | |
The Texas Longhorn Legacy Sale VIII is coming March 16 - 17, 2012
 We are inviting all ITLA members to come and be a part of the fun!
Make your room reservations now:
Hyatt Regency North Dallas
701 E Campbell Road Richardson, TX 75081
Reservation Line: (888)591-1234
Be sure to tell them you are with the
Texas Longhorn Legacy Sale!
Online Reservations: www.northdallas.hyatt.com
Special Group code #: G-TXXS
Don't miss the most extravagant Longhorn event of the year!
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Dear Texas Longhorn Lovers,
Welcome to the 2012 Texas Longhorn Legacy Sale VIII - the most extravagant event of the year for Longhorn breeders and enthusiasts across the country! Year after year, this extraordinary sale has continued to excite the Longhorn industry by establishing new records and setting the highest dollar averages in the business. This is possibly because only the finest quality Longhorn cattle are selected for the Legacy - a group of cattle which draws an audience of over 500 of the top breeders from across the nation.
Each year, the Legacy Sale features Longhorn cattle that set new standards for the breed. As you look over this year's sale offerings, be sure to take note of the outstanding consignments from many of the most successful Longhorn programs in the country. There are the cattle that can be beneficial to every breeder - both old and new - and can often boost a breeding program to new levels.
This year, the Legacy will again be hosted at the luxurious Hyatt Regency Hotel in Richardson, Texas. Located in north Dallas, the Hyatt offers a perfect venue for this special event, with spacious dining and lounge areas. Plus, it is convenient to shopping and many other attractions nearby. The friendly Hyatt management and staff are committed to providing you a very special weekend.
 So join us for a fun weekend surrounded by good friends in a great hotel. You'll be surrounded by fun people, great food, excitement, and best of all - breath-taking Longhorns. It is one-of-a-kind event that could only take place with Texas Longhorn cattle and the people who love them!
On behalf of all the sponsors of the 2012 Texas Longhorn Legacy Sale VIII, thank you for being here. We hope you have a great time!
Sincerely,
The Sponsors of the Texas Longhorn Legacy Sale VIII
More info at the Texas Longhorn Marketing Alliance website |
| Cloud 9 Longhorns |  |
| Chewin' the Cud | |
A man was travelling down a country road when he saw a large crowd of ranchers gathering outside a local homestead. It was such a large crowd he just had to pull over to find out what was happening.
As he and others gathered near the farmhouse, he asked the man next to him what was going on. The rancher replied, "Ol' Jed's bull done kicked his mother-in-law and she died."
"Oh, I'm so sorry," said the man, "She must have had a lot of friends."
"Naw," replied the Rancher, "We all want to try to buy that bull !" |
| Cloverbloom Ranch - Marco Polo |  |
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ITLA YOUTH NEWS
by Raelynn Stephens
Welcome to the 2012 ITLA Youth Association! Your youth co-directors will be Danielle Andrews and myself. I am really excited about all the activities and events that we will be conducting this year. We have a very strong youth team that will be working with us.
Youth President Cally Cox
Youth Vice President Shelby Coats
Cindy Cox Corporate Sponsors
Marilee & Will Babler Newsletter
Patsy Davidson Youth Scholarship Fund
Stacey Coats Field Day & Sponsorships
Deborah & Mikell Deatherage Convention Booth Space & Banners
Lana Daniell Sponsorships
Debbie McCarty Sponsorships & Camp
Carol Obermeier Convention Grand Entry & Sponsorships
I would like to personally thank this outstanding group for all their work and support.
I will be calling each youth to update your e-mail address and phone number. I have already contacted several of you and should have a complete list soon. We will have a newsletter coming out in April to inform everyone of our agenda. Shows, sales and ITLA events will also be included.
We are currently working on an ITLA Youth field day that will be held at the Coats family, in Taylor, Texas on May 12th. Thank you to the Coats for putting this together and inviting us to the ranch. More information will follow in the next youth news. I would also like to encourage all affiliates to host a field day for their youth.
The ITLA youth camp will be held at the S Lazy R Ranch in Chalk Mountain, Texas the end of June. We are currently working on a second camp location in the Northeastern area of the US. All forms and information will be in the E-Drover and our newsletter in the next issue.
This year we will be starting a youth scholarship fund and we are eager to announce that we have begun!!! Dr. Joe and Cynthia Graham have graciously donated Mi Tierra Dr. Joe to the ITLA youth scholarship fund. He will be sold at the Mo-Kan sale on March 10th. They will be taking add on donations to support the education of our children. We would like to thank John Dvorak, Dale Eppard and BOTTLA for this donation.
Danielle Andrews has been diligently working on bumper stickers to support our youth. Be the first one to own a sticker that says " I SUPPORT ITLA YOUTH ". These will be available soon.
This is going be a great year for the ITLA youth!!! Just a reminder to renew your membership or to join the ITLA youth in order to receive all the information and activities being held this year.
THE PAST, THE PRESENT, AND THE FUTURE OF ITLA!!!!! |
| Cloverblooom Ranch |  |
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 New to Texas Longhorns?
There's lots of good people who would love to help you get started !
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The SALE PEN | |
DIRT CHEAP: How would you like to advertise your cattle or business in a line-ad in the E-Drover Sale Pen?
A line-ad is text only, does not include pictures or hyperlinks, and would be roughly (+/-) 60 words/300 characters, (with spaces) in a 10 pt font.
$25 for 1 time, 3 months for $60 (prepaid), or 12 mos. for $200 (prepaid).
That would look about like this:
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COW FOR SALE. When she had four legs, she was really something to look at. But, tell ya the truth, since she lost her left horn, it really balances her out. Got about $3500 in feed since she was born, would like to break even. Call Me: 123-456-7890, talk real loud, cause I ran out of cord on my mobile phone, its' by the barn.
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DIRT CHEAP. I got some dirt, real cheap. Not as cheap as a line ad in the E-Drover, because hey, I gotta make a living here. A line ad is just the thing I needed. $200 per year makes it real affordable to advertise my business to longhorn producers, lots of them might need my dirt, cheap. 123-456-7890 SAMPLE AD
GET YOUR DIRT CHEAP LINE AD - TODAY!
contact: kevin@e-drover.com |
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Thank you for your continued support of the International Texas Longhorn Association's E-Drover. The E-Drover remains one of the most cost effective ways to reach Registered Texas Longhorn cattle owners and enthusiasts.
Be sure to advertise your ranch, cattle and other special events.
For the Love of Longhorns, 
e-Drover editor |
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