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MEDIA ALERT


CELEBRATE EARTH DAY ALL MONTH LONG
Pourtal Wine Tasting Bar Showcases "Green" Wines and Their Makers with an Engaging Lineup of Tasting Events Culminating with Pourtal's First Anniversary Celebration



WHAT:
Eco-friendly winesPourtal, Santa Monica's premiere eco-conscious wine tasting bar, is celebrating Earth Day with a month-long Tasting Tour of the most eco-friendly wineries from all over the world.  April's "Eco-Friendly Wines" theme promotes wineries that not only produce organic, biodynamic and natural wines, but who also make wine in an eco-friendly environment.

The 16 featured wineries practice a philosophy of sustainability and emphasize green ideas throughout the entire winemaking process from growing to bottling, from dry farming and bio-diesel to producing wine "off the grid" with solar and hydropower. The eco-friendly wines will be available by the taste through Pourtal's Enomatic machines for the month of April. Each wine is priced per 1 oz. pour, and guests are welcome to sample at their own pace. Five additional eco-friendly wine will be available on Pourtal's extensive by-the-glass list.

In addition, Pourtal will host a series of special "green-themed" winemaker events and food and wine pairings throughout the month. Details listed below.

WHO:
Featured wines include:
Alma Rosa Pinot Noir
Bonny Doon Vineyards Ca'del Solo Nebbiolo
Quivira Grenache
Domaine Rouge-Bleu "Dentelle"
Cade Howell Mountain Estate Cabernet
Montesecondo Rosso Tuscany
Ijalba Graciano Rioja
Robert Sinskey Cabernet Franc
Donkey & Goat "Isabel's Cuvee" Rosé
Scholium Project "Prince in His Caves"
Frog's Leap Chardonnay
Chehalem Dry Reserve Riesling
Brocard Chablis "Boisseneuse"
Yalumba Botrytis Viognier
Hiedler "Loss" Gruner Veltliner
Phillipe Bornard "Les Chassagnes" Savagnin
Additional wines available:
Peybonhomme Cote de Blaye
Peay "La Bruma" Syrah
Stuhlmuller Cabernet Sauvignon"
Roagna Dolcetto
Frog's Leap Merlot

For additional details on the wines, view the full Tasting Tour notes here:

Eco-friendly Reds
Eco-friendly Whites

SPECIAL EVENTS:
Wednesday, April 21, 7-9 p.m.
Eco-event with Whole Foods Market Santa Monica and Ampelos Cellars
AmpelosWhole Foods Market Santa Monica and Pourtal team up to showcase the biodynamic wines from Santa Rita winery Ampelos Cellars & Vineyards.  Ampelos' winemaker will be on hand to pour specialty wines to pair with organic bites from Whole Foods.  $20 per person for food and wine tasting.

Thursday, April 22, 7-9 p.m.
Earth Day Celebration with Frog's Leap Winery

Frog's LeapFrog's Leap Winery will be at Pourtal to showcase the full scope of their organic approach from farm to bottle. The winery's primary focus is on sustainable farming, including understanding and appreciating the soil. Taste four of their iconic wines for just $12: Sauvignon Blanc, Chardonnay, Merlot, Zinfandel.

Tuesday, April 27, starting between 7-8:30 p.m.
Eco-Friendly Food & Wine Salon with Helena

Learn about the whos, whats and whys of food and wine pairing with wine educator Helena, who explains the art and science of pairing in a comfortable and relaxed atmosphere. $25 per person for a flight of pairings.

Thursday, April 29, 6-10 p.m.
Pourtal's One-Year Anniversary Wine & BBQ
Pourtal celebrates its first anniversary on 4/29 with a special $4.29 Wine & BBQ evening. All barbecue plates are $4.29 per plate and select wine is $4.29 per glass all night long. No reservations necessary. 

WHERE:
Pourtal
104 Santa Monica Blvd.
Santa Monica, CA 90401
310.393.7693 | www.pourtal.com
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Angel Shares Happy Hour
Every Tuesday through Friday from 4 p.m. to 7 p.m. and all night Monday, Pourtal will donate 15% of the sales from the Enomatic machines to local nonprofit organizations and will offer $4 appetizers and $5 glasses of wine. During the month of April, Pourtal will donate to the following organizations, dedicated to promoting sustainability and conscious living.

April 1-15 - TreePeople
April 16-30 - Sustainable Works

About Pourtal
Pourtal, Los Angeles' premiere wine tasting bar, is a playground for the wine enthusiast and the wine curious. Combining the traditional wine bar concept with a state-of-the-art self-service tasting room, Pourtal offers an innovative wine experience that allows guests to explore at their own pace. The thoughtful wine list features 40 wines by the taste via a high-tech Enomatic dispensing system and another 20 wines available by the glass. Wine lovers can delve into Pourtal's unique Tasting Tours, self-guided flights that explore the world of wine from the ground up, complete with comprehensive tasting notes and pairing suggestions. Pourtal is located at 104 Santa Monica Blvd. in Santa Monica and is open Monday through Friday, 4 p.m. to midnight, and Saturday and Sunday, 11 a.m. to midnight.

For more information on upcoming Wine Tasting Tour Themes and summer dog-walking program, visit www.pourtal.com to sign up for their newsletter, or get the latest updates from Facebook or Twitter @pourtal.

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FOR MORE INFORMATION, CONTACT SLIFE PUBLIC RELATIONS AT 323.876.6500

CONTACT: SLIFE PUBLIC RELATIONS
Kara Slife / Nancy Huang
323.876.6500
kara@slifepr.com/ nancy@slifepr.com