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Antique Archaeology Newsletter Febuary 2011
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The Birth of American Pickers
How to get a Reality TV Show
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The Birth of American Pickers

How we got our start on HISTORY 

 

Mike, Frank & Danielle

Mike, Frank & Danielle

- American Pickers

When you're a picker, and you're on the road for days on end, you will experience many amazing things.  Whether it's the people you meet or the items you find, it's all about the journey.  After a road trip, I would come home with a van full of roadside relics, killer stories about the people that owned these items and the places I traveled to. I wanted to give the pieces and the people I came across a voice.  That's why I picked up a camera 5 years ago and began the journey that led me to where I am today.

I can remember being excited about traveling with my new camera, shooting everything and anybody I thought was cool. After a while, I had accumulated hours and hours of tape and started my search for someone to do the editing. That person was Justin Anderson from Crazy Eyes Productions. He was a 24-year-old talented guy eager to do something special. We cut a reel and I was off to the races. 

Check out some earlier videos here

Next, I got  busy writing a treatment for the show. Frank and I had

Mike Wolfe - pilot videos

The Early Videos on YouTub

already been picking together for years.  My friend Danielle began working at the Antique Archaeology shop.  She was the perfect fit.  All the pieces for the idea were beginning to fall into place. After I registered the treatment with the Writers Guild, I began contacting any production company that would listen.

To my surprise all of them loved my project but didn't feel it was worthy of a television show. They felt the collectibles category wasn't hot enough to pitch. Still, I never gave up. I kept filming, editing and posting my videos over the web.  After 4 ½ years of doing this, I met an amazing woman named Sarah that was an executive producer for a major network. Sarah gave me advice, encouragement, and hope with all of her kind words. If it weren't for this encounter,  I really feel my project would never have seen the light of day. 

Finally, in 2009, I was introduced to Cineflix Productions, the company that now produces American Pickers. They immediately saw the potential of the idea.  So Cineflix met Frank and I in New York and filmed us for three days.  Three days of filming  to create a smoking hot 3-minute trailer to pitch to the cable networks.  This time things took off... right away!

 

AP - HISTORY POSTER

American Pickers on HISTORY

We showed it to HISTORY and  they snapped it up. The proof of concept was there. It was the first time the network had bought a show without a pilot.  We began filming in September 2009 and the rest is history.  We are now the #1 rated new show in the channel's history.

 
As for the title, when I first started pitching the show I wanted to call it  Antique Archaeology after my business in Le Claire, Iowa.  The production companies that I came across told me to lose the word antique in the title because no one would watch my reel with the word antique in. So after much brainstorming, I came up with the name American Pickers.  That's  what we do. We pick America.  But it's really about the picker in all of us.  It just made sense. Done. 

So that's the story.  Through all the miles of junk, the amazing people, and a lot of tears, this American Picker was born. 

 

Long live rust!

 

 

 

How to Get a Reality TV Show   

An interview with Rita Areas  

Mike pn his Bike

Mike on the se


Rita Arens:

How ever did you get the word out to The History Channel about what you were doing? Did you go to them or did they come to you? 

 

Mike Wolfe:

I pitched the show for four and a half years and learned a lot in that time frame. It started out because I traveled a lot by myself, having all these amazing experiences with people and their collections. I wanted a way to share that, so I bought a video camera and put it on my dash and started talking into it.

 

I would approach people just like I would without the camera. After I'd been on the property for a while, I'd ask them if they'd mind filming me while I was picking through their stuff. They'd be kind of laughing about it, and I'd have to say, "Do you mind not laughing so much? Because I can't edit that out."

 

A local younger guy had a company called Crazy Eyes Productions. I brought him my tapes, and he put together a three-minute piece. We started making these videos, and I'd post them on my website. This went on for four and a half years.

 

People told me I needed to write a treatment before I started pitching the idea to networks. I contacted a production company in Washington, D.C., and they wanted to bring it to the market. I made sure I kept in contact with anyone they pitched, kept myself involved. The production company really didn't take it anywhere. Everyone liked my tapes, but they didn't know what to do with it.

 

And a lot of people kept telling me they didn't think anyone was going to watch a show about collectibles.

 

The only thing that kept me going was that everyone I ever showed it to loved it. And it was out on the web, so we were starting to get some grassroots followers online.

I had made all these tapes with incredible moments of discovering things, but there was no format to the show. A woman at TLC who I kept in contact with made it happen. She did Flip This House, which was the first home improvement show. She introduced to me the importance of format -- we had all the leaves and no tree. I made a full show, 26 minutes, and I sent it to her. And then she said we nailed it and it was going to be on the air.

 

Her network didn't take it, but The History Channel bought it within a week. It was the first time History had ever bought a show without a pilot.

 

RA:

How long does it take to film one episode?

 

MW:

Fourteen days to make 44 minutes. It's a lot more work than I ever thought it would be. Yesterday we started at 8 a.m. and got done around 8:30 p.m. It's not like everything is filmed in one location -- this is like travel, travel, travel. Now we're doing two weeks on and two weeks off so we can take care of business back home and have a bit of a rest.

 

Read the rest of the interview here: 


Rita Arens authors Surrender Dorothy and is the editor of Sleep is for the Weak. She is BlogHer's assignment and syndication editor.

 

  

 

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About Antique Archaeology

License PlateAntique Archaeology is tucked away in the historic Mississippi River town of Le Claire, Iowa. It's the birthplace of Buffalo Bill.

The former fabrication shop now houses our best picks, a new merchandise store, and is the home base for the American Pickers Show. It's chock full of rusty gold.

Stop in and poke around. Lookie-loos are always welcome.


Antique Archaeology
115 1/2 Davenport St.
Le Claire, Iowa 52753
563.289.1530

 
Mike Wolfe - American Picker