Discerning Babies Agree - Toys from Happy Up are Tasty.
Sweet dimply thighs.  Mouths that happily gnaw on anything. Clever little fingers that grasp everything. Babies are a wonder. And part of the joy of them is watching them discover the world. This week, we're showcasing a few of the items in the Happy Up stores for your wee ones!

Edwardsville Children's Museum
Come out and Play!
Saturday, Feb. 28 from 1 - 4pm
Edwardsville Children's Museum
Grand Re-Opening Party
We're so excited-- one of our favorite destinations in Edwardsville is the Children's Museum. They closed in January for a full renovation. The work is complete and the museum is having a party to celebrate.  And a few of the Happy Up Crew will be on hand to add to the merriment! See more about the museum and the party on their website:  Edwardsville Childrens Museum
Munch Mitts - Coming Soon!
We're Expecting... Munch Mitts!

Shawnta' found one of the best baby products at Toy Fair: Munch Mitts! They're on order and should be arriving in a few weeks. Call your Happy Up store to reserve yours!
Happy Up Clayton:  (314) 725-2455
Happy Up Edwardsville:  (618) 656-9596

The scoop on Munch Mitts:
This mitten shaped teether is ingenious. It can go on either of baby's hands and has a nubby silicone teething area that feels soooo nice to sore gums. You can help it stay on baby with an adjustable velcro strap. If it gets dirty, toss it in the washing machine or hand wash. One of the things we really like about this design is that it also helps protect the skin on baby's hand from all that drool.

It comes as a single mitt, in bright pink or lime green. Also included is a wash bag to keep it safe in the washing machine. For ages 3 - 12mo.
Tried and True Favorites for Baby
Owl Busy Blanket
Owl Busy Buddy Blanket
Babies are made to explore. This little busy-blanket will give them plenty to discover!  

Lots of textures and colors make this Owl shaped friend a favorite. Lay it flat to encourage baby to creep and crawl to reach it. Once they can sit, the blanket is easy for them to grasp and carry with them. The matching teether has it's own pocket to hide in. And with a mirror to fascinate baby, the Owl Busy Buddy is great for at home play, but is fabulous to take along!  The included teether even stows away in a little pocket.

Perfect for newborns and older!
Also available is the sweetly pink Butterfly Busy Buddy Blanket.
Farm Friends
Pop-It Beads

Farm Friends Pop Beads
Twelve colorful farm animals beads are the perfect size for little hands. Easy to snap together and pull apart. Sort, count, and play! For ages 6mo and up.
Twirly Ball


Twirly Ball
Shaped beads spin and twirl down each of the 6 textured spokes. Colorful beads swirl around center post. Lots for baby to explore and discover!  For ages 6mo and up.
Feed N' Roll
Froggy

Feed n' Roll Froggy
Feed froggy the colorful balls and then watch them roll out his belly! They may roll quickly or he may need a wiggle! Rattly balls will create a giggle! For ages 6 - 24mo.
Turning into Toddlers!
Frankie Frog Airplane
Frankie Frog and His Flying Machine
Toybox Friends and Vehicles
We can't stop playing with these!  The Toybox Friends have arms, legs, and heads that you can pose.  And they make a wonderful clicky noise when you move their limbs. With bright colors and giddily cheerful faces, these will become a favorite in your house, too.

But don't stop with just a friend, get the playset that includes a friend and a vehicle!

The vehicles are designed specifically for little hands. It's easy for tots to place the driver in the seat, and take them back out. No frustrating angles or positioning required!

A wide range of Toybox playsets are now in stock!
For ages 12mo and up
Motorbike Max
Max Mouse and Scooter
Racecar Rosie
Rosie Rabbit and Racecar 
Teddy and Zebra
Pull-Along Zebra with Teddy Bear
Hucklebee Game
Hucklebee - a Game for Tots
He's not just a huggable, playful bee, he's a learning game, too!

Using Hucklebee and the included action cards, adults and kiddos work together on counting, shape recognition, color recognition, following directions, and more!

Instruction cards range from "Pat Hucklebee's Head, now pat yours!" to "Clap Hucklebee's square hands together" to "Count Hucklebee's stripes".

For ages 18mo and up.
See it in action in the video!  Hucklebee Game
Building for the Terrific Twos
Fantasia Building Blocks
Fantasia Blocks Castle
These are too cute!  Not just square blocks, this set has triangles, arches, gracefully curved columns, cones, and more!

The brightly painted blocks have a whimsical theme that attracts both boys and girls.  Many pieces have cut-outs that others fit into, making constructing a tower like putting together a puzzle. The irregular shapes inspire creativity and encourage problem solving. Some of the blocks have beads inside so you can hear them rattle!

The set includes 22 maple blocks of various shapes.
For ages 24mo and up
Save the Date!
Thumbs Up for Toy Tester Day
Toy Tester Day - March 21st
at Happy Up Edwardsville
Tell us what you think!  This is your chance to review the newest batch of products to arrive at Happy Up. We'll have lots of new toys and games open for you to try out. Fill out a review card to let us know how you liked the item--  was it just sorta "meh" or did it score a "Ka-Pow That's Cool!" We're working out the specifics and will fill you in as soon as we can!

See you soon!
--The Happy Up Crew
Facebook - Twitter @happyuptoys - Pinterest
Our Website: HappyUpInc.com

Happy Up Clayton Named Best St. Louis Toy Store 2014
by the readers of the Riverfront Times