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Dr. Bette Frick
Bette Frick 
The Text Doctor LLC
www.textdoctor.com
efrick@textdoctor.com

Maybe I do know what
I know

In my August newsletter, I shared my angst about whether what I teach in my technical writing classes is really informed by research or is simply based on instinct. My headline read: "How do I know what I know?" (My 8-year-old grandson saw that headline and said, "You just know what you know, Grandma! At least, I do." Oh, to be always as self-assured as an 8-year-old!)

 

Fortunately, I'm no longer in angst because I have just read Letting Go of the Words, Second Edition, by Ginny Redish, a fellow Fellow of STC. I had not read the first edition because the book's subtitle is "Writing Web Content that Works," and I don't write web content for a living nor do I usually teach people who write web content. However, my editor suggested reading Redish's material on personas, and I got hooked on the whole book.

Ginny's book confirmed that most of my cherished language beliefs do have a solid research foundation, at least for web readers. Read about these language beliefs.
The Text Doctor's Diagnosis October 2013
Links for writers and editors

Quote of the month

"Easy reading is damn hard writing."
 
Nathaniel Hawthorne 
American writer: 1804-1864 
Why bother with a
style guide?

If you write or edit more than one document a day or work with other writers and editors, you need a style guide to provide guidance on style (language conventions with respect to spelling, punctuation, capitalization, and typographic arrangement and display).  

 

For example, will you write:

  • Provider Services Department or Provider Services department?
  • post-operative or postoperative?
  • Bullet points with periods at the end?
  • Zero through nine as words and 10 and above as numerals?
If you want consistency in your documents, you must have a style guide to direct these and hundreds of other style decisions. You can create a style guide at the personal, department, or corporate level (depending on the politics in your workplace). Another name for this type of document is "style sheet."


Base your style guide on a published style manual

 

Published style manuals are books such as The Gregg Reference Manual or the American Medical Association Manual of Style. You can buy most style manuals on Amazon. Before you shop, however, compare 12 currently published style manuals by downloading the PDF guide to style manuals that I wrote with my colleague Elizabeth Frick (you read that right: the other Elizabeth Frick [Betsy Frick] and I have collaborated on several books and documents).

 

See my opinionated advice on which style manuals you might choose. 

   

Share with other readers which style manual you use most. 

What you said about sentence structure
In August's newsletter, I sought your opinion on sentence structure by asking you to choose between pairs of sentences. The survey asked: "Which sentence is easier for you to process (read and understand)?"

The results overwhelmingly favored sentences that started with the subject and verb and branched to the right (known as right-branching sentences).


Business Matters: A freelancer's guide to business success in any economy 

 

I'm delighted to announce the imminent publication of my new book Business Matters, which will appear in paper and digital form from XML Press soon. I just finished proofing the final galley. The whole process has been an exhilarating and exhausting journey, and I'll write about lessons learned in my next newsletter, when I hope to be fully recovered from the process!

 

As always, thanks for reading. 

 

Elizabeth (Bette) Frick, PhD, ELS

 

The Text Doctor LLC
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