FOR IMMEDIATE RELEASE

Media Contact:

Oklahoma Cattlemen's Association

Chancey Hanson

405-743-7844 or chanson@okcattlemen.org

Young Cattlemen's Conference Concludes in Washington D.C.


 

OKLAHOMA CITY, OKLA., June 9, 2015 - For the past week, over 50 National Cattlemen's Beef Association members from across the country participated in the annual Young Cattlemen's Conference. John Henry participated on behalf of the Oklahoma Cattlemen's Association.


John and wife Lori own and operate Henry Cattle Company, headquartered west of Ralston, Oklahoma. It includes roughly 10,000 owned and leased acres, portions of which have been operated for four generations by the Henry family. John took the reins in 2003, after graduating from Oklahoma State University.  John and Lori have 3 young children and live in Pawnee, Oklahoma, where John was raised. 

 

This year's tour began in Denver, with an overview of the NCBA's role as a grassroots membership association representing all aspects of the cattle industry and as a proud contractor to the Beef Checkoff Program.

In Denver, participants learned about structure and organization of the NCBA and received an overview of the current cattle market from CattleFax. The class heard about current NCBA and Beef Checkoff Programs including culinary and retail efforts, the Protein Challenge and outreach on beef's nutritional value to millennials. Learning about feeding, processing, packing and retail; YCC participants toured a local Safeway store as well as JBS Five Rivers' Kuner feedyard and the JBS Greeley plant.

 

The tour then departed for Chicago, where they learned about cattle marketing and risk management at the Chicago Board of Trade and visited OSI, one of the nation's largest beef patty producers. The tour also included a stop at McDonald's Campus in Oak Brook, learning from one of the world's leading beef purchasers.

 

After a brief stay in the windy city, the tour concluded in Washington D.C. with an overview of current cattle industry policy issues and an opportunity to meet with their congressional representatives.

 

With the beef industry changing rapidly, identifying and educating leaders has never been so important. As a grassroots trade association representing the beef industry the NCBA is proud to play a role in that process and its future success. Over 1,000 cattlemen and women have graduated from the YCC program since its inception in 1980. Many of these alumni have gone to serve in state and national committees, councils and boards. YCC is the cornerstone of leadership training in the cattle industry. 

 

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