November 10, 2016 - Digital Marketing
10:00 am - Noon
Location:
EFSC Melbourne Campus, 3865 N Wickham Road
Bldg. 10 Room 206
Speaker:
Yvonne Moore - Be Wise Marketing
Digital marketing is the content driven targeted, measurable, and interactive marketing of products or services using digital technologies to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing includes Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building, along with email and the use of social media. The program is NO Cost. Reservations are required. Call the SBDC at 433-5570 or 433-5514 or register online: http://floridasbdc.org/get-training/
November 16, 2016 - Video Marketing
9:00 - 11:00 am
Location:
EFSC Melbourne Campus, 3865 N Wickham Road
Bldg. 10 Room 206
Speaker:
Sarah Walker - Sarah Walker Film
Learn ways that your business can effectively use video to gain new clients. Discover the elements and cost-effective uses of a good commercial, and get pointers on do-it-yourself video for social media. Look at some real-world examples and come away with some great ideas for your business.
The college will be closed from Nov 23 - 27 for Thanksgiving Break
November 30, 2016 -Small Business Hiring and Staffing
9:00 - 11:00 am
Location:
EFSC Melbourne Campus, 3865 N Wickham Road
Bldg 10 Room 206
Speaker:
Erica Lemp - WeVenture powered by FIT
The most important asset to any company is it's people. Staffing can make the difference between success and failure - but how do we ensure that we get the right people on board and retain a winning team? This session will discuss how to recruit, interview, hire, manage and let go of (if necessary) employees the right way.
December 2016
December 6, 2016
Financial Management for Your Small Business
8:30 - 10:30 am
Location:
EFSC Melbourne Campus, 3865 N Wickham Road
Bldg. 10 Room 206
Speaker:
Martin Duffy, Director FSBDC at EFSC
The financial management system for a small business includes both how you are financing it as well as how you manage the money in the business. This course will emphasize an understanding of the information contained in the income statement, balance sheet and cash flow statement in order to make better decisions and improve your financial results. It will also include tips on how to work with your accountant and/or financial advisor to improve both your financial understanding and your decision making process.
December 13, 2016
Sales Tactics for Small Business - 3:00 - 5:00 pm
Location:
EFSC Melbourne Campus, 3865 N Wickham Road
Bldg. 10 Room 206
Speaker:
Ellen Little - Business Resolutions
Particularly for entrepreneurs, getting a handle on basic sales strategies can be more critical to the success of a venture than the development of its products and services. The truth is so many businesses have gone under because they don't know how to sell. You can have the greatest product or service on the market, but without sales strategies, you'll never get it off the ground. The program is NO Cost. Reservations are required. Call the SBDC at 433-5570 or 433-5514 or register online: http://floridasbdc.org/get-training/
