Also on display will be Durapon 70, a premium PVDF coating that out-performs all the old favorites. It is exceptionally resistant to installation scratching, scuffing, marring, staining and transit abrasion. It also has the flexibility to handle the most demanding post-forming and bending operations and is applicator-friendly on all lines. Through improved rheology, it has a smooth finish for all coil coating and roll forming equipment. It is well suited for residential, commercial and monumental uses.

Another industry favorite will be on display too. Ceranamel XT-40S is a popular polyester that has a ceramic/porcelain-type finish that is harder and more resistant to abrasions and stains than conventional coatings. It is tough as nails, yet smooth as silk. Ceranamel offers the best hardness/flex ratio available in the industry.

These industry standards come with competitive warranties, and a full range of colors including metallics.

Dura Coat founder Dr. Mike Hong says, "One thing we've never compromised is quality. If we deliver an exceptional product at a fair price, we'll always have customers. I'm proud to say that our products remain the finest in the industry. Our coatings have some of the hardest finishes available and withstand job site scuffing and marring. At the same time, they are easily post formed. Ease of application is equally important. We were told by a customer at a test run, "I just put it in the pan and it ran." Another, after a trial production run, said, "I ran at 600 - 700 feet per minute with no problems. I didn't think you could do it but you did." It was a new user and they've been a loyal customer ever since.