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CrossRoads
CrossRoads
The Roadmap to Informed Healthcare

Inside:
WELCOME DR. LARRY WESTFALL
ONLINE CONFERENCE - FEB. 4, 2016
INSIDE PHARMACY

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October 2015


Welcome back to Crossroads! We hope you had a wonderful summer. Please enjoy the October issue of CrossRoads, a Quarterly newsletter from Pharmacist Partners.
WELCOME DR. LARRY WESTFALL   
Larry Westfall, PharmD
Larry Westfall recently joined Pharmacist Partners as VP, Value-Based Care. Larry will be spearheading innovative Hospital Solutions for Pharmacist Partners clients.
For several years, prior to joining Pharmacist Partners, Larry was Director, Healthcare Quality Alliances for the Strategic Customer Group within Johnson & Johnson Health Care Systems. He was part of a team responsible for developing an understanding across Janssen Pharmaceuticals Companies of Johnson & Johnson of the changing dynamics within the US healthcare system, and working across the organization to develop strategies to align company offerings with the needs of current and evolving healthcare delivery and payment models.
Prior to this role, Larry held positions within J&J of the National Director, Strategic Alliances in the Health, Policy, Advocacy & Quality division and the Director, Quality Management for the Johnson & Johnson Institutional Franchise where Larry was responsible for providing franchise-specific strategic quality planning & perspective on current health system practices and future healthcare environment strategies. During his tenure in this position, Larry was appointed and served as a Member of the NQF National Priority Partnerships' Care Coordination Workgroup.
 
Prior to joining Johnson & Johnson in 2005, Larry held a variety of leadership positions with Aventis Pharmaceuticals.
 
Larry received his BS in Pharmacy and Doctor of Pharmacy degrees from the University of Maryland and prior to his career in the pharmaceutical industry held several senior management pharmacy positions in the hospital, home care, and long term care segments. In addition, Larry has held faculty appointments at the University of Maryland School of Pharmacy and George Washington University School of Medicine where he taught geriatric pharmacotherapy.

"Building Better Customer Journeys"
PHARMA MARKETING FORUMS' ONLINE CONFERENCE
FEBRUARY 4 2016
Join us on Feb. 4 for an online conference featuring "out of industry" speakers such as:
  • Jeffrey Eisenberg -- CEO of Buyer Legends
  • Huib van Bockel --  author of The Social Brand and former Head of Marketing Red Bull
  • Stephen Attenborough -- Commercial Director
    Stephen Attenborough
    for Virgin Galactic
They will  lead us on a unique and fascinating adventure: Building Better Customer Journeys. 

Here are some of the Highlights:

Targeting pain-points

Cutting-edge approaches crafted to bring profound understanding of engagement strategies on how to transform to the customer-centric mindset.

 

 Real-world evidence-based insights 

Instant involvement, a live polling option, open debates and chats with panelists are tools that will help you to manage the flow of ideas.

 

Pharma Industry speakers include:

Jeremy Dalnes, Johnson & Johnson  Global Director, Digital Strategy, PLUS:
  • Jim Lefevere-- Roche Director of Global Digital Marketing,
  • Eric Rothstein--Merck Executive Director Customer Channels & Solutions, and
  • Greg Cohen--UCB, Associate Director, Global Multi-channel Marketing.

PHARMAFORCE FEATURES OUR LITERACY PAPER
PharmaForce/WB Research offers Pharmacist Partners' Literacy paper on its Media page 
The recently-revised paper explains the root causes or non-adherence, and illustrates how personalized Pharmacist interventions (preferably face-to-face) leave a deep and lasting impression on the patients, which naturally lead to increased adherence.

Scattered throughout the paper are comments by our Pharmacists and Advisors.

Dr. John, our Chief Clinical Officer, shares his insights into Cultural Competency--What it means and how it can help to enhance health and medication adherence among patients, and employees.
To get your copy of this paper, please email us at
 

Our guiding principle is in line with our clients - to improve patient health.  

  

   

Sincerely,

Your Team at Pharmacist Partners


Pharmacist Partners LLC
855-742-7611 
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