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View eyeforpharma agenda here:
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Click below to receive our CrossRoads newsletter.
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Greetings!
Welcome to the first edition of CrossRoads, a regular newsletter from Pharmacist Partners.
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Pharmacist Partners®
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Who we are: The Clinical Knowledge Organization™
Pharmacist Partners creates a direct personal link between our clients - the biopharmaceutical companies - and the patient, to address the main factors contributing to the pharmaceutical industry's number one concern: medication adherence.
The age of the cookie cutter, mass
market pharmaceutical blockbuster is over. Along with its demise went the old sales model of deploying massive numbers of non-clinical sales personnel to detail physicians and other prescribers as a way of achieving a greater share-of-voice in the market.
Today, most new products are in such niche areas such as vaccines, oncology, and biologicals. These new products cater to specific markets, and as a result, require clinicians to have a greater level of knowledge on their benefits and risks. Pharmacist Partners was established to address the need for a highly skilled "Clinical Knowledge Organization" to provide the level of experience and knowledge that only a staff of pharmacist partners can offer.
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The Clinical Knowledge Organization™
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 CKO = Patient Centric
A Clinical Knowledge Organization (CKO) drives change within the pharmaceutical marketing paradigm by placing a higher value on the patient. Our licensed pharmacist partners
exchange clinical knowledge and information with pharmacists, physicians, NPs, PAs, managed care organizations, hospitals, and other healthcare prescribers nationwide.This information delivery process helps transforms the healthcare provider into a patient-centric advocate.
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Pharmacist Partners to speak at the 11th Annual eyeforpharma Philadelphia conference
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 June 3rd & 4th in Philadelphia, PA
Bridging the Gap between Pharmaceutical Manufacturers and Consumers to Improve Adherence and Health Outcomes.
Opening panel address from PhRMA by President & CEO - John Castellani on how to:
- Innovate strategies that support the existing sales & marketing efforts to reach all practitioners within the health care continuum.
- Elevate the standard of medical literacy to a level that reduces the overall cost of health care.
Panel Session: The Emerging Role of the Pharmacist in Adherence and Patient Education will discuss how to:
- Build a sales team to implement an effective pharmacy-focused program.
- Include pharmacists in a comprehensive marketing approach to positively impact both patient health and total ROI.
Panel Members:
John Castellani,
President & CEO,
PhRMA
|  Dr. Salvatore Giorgianni
Chair Mens Health
Caucus, APHA
|  Jack Kelly, RPh
Chief Business
Office, Pharmacist
Partners
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"Peer-to-Peer" Points of Interest
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Thoughts from Our Industry Professionals
Kevin Dolgin, Content Manager for eyeforpharma
"Addressing patient adherence can add millions to your results while making payers, prescribers and patients happy. That is absolutely true. The best people to initiate patients on adherence programs are the prescribers who have diagnosed them and decided on their treatment. That is very often false. The eyeforpharma panel will consider who, exactly, are the best people to initiate patients on adherence programs, focusing on the enormous role pharmacists can play."  (Kevin Dolgin is the Content Manager for the efp event. He is President of Observia, a French company providing patient compliance programs. Kevin is also Associate Professor of Marketing at the Sorbonne Graduate Business School.)
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