News From LBD

November 2014 Volume 6 Issue 11


Secret of an Efficient Secretary

Arnold Bennett, the British novelist, had a publisher who boasted about the extraordinary efficiency of his secretary. One day while visiting the publisher's office, Bennett asked her: "Your boss claims you're extremely efficient. What's your secret?"


"It's not my secret," said the secretary, "it's his." As it turns out, each time she did something for him, no matter how insignificant, he never failed to acknowledge and appreciate it. Because of this, she took infinite pains to provide extraordinary and efficient work. The appreciation and affirmation given to this secretary ("his secret") obviously was a motivating factor for her to do great work. However, she did extraordinary work because of pride and attitude.


Do your people take "infinite pains" to provide "extraordinary and efficient" work? How do you motivate your people? Since the beginning of recorded history, the two most common forms of motivation have been incentive and fear. Some combine both with the carrot and stick approach. However, a third, and perhaps more effective approach is motivation by attitude.


Fear and incentive are external motivators and tend to be short lived. Motivation by attitude is more powerful and sustainable. It is a motivation of pride and independence where people want to achieve because it makes them feel good. It's a purpose versus a task. The appreciation expressed by the secretary's boss just affirmed her attitude and her actions.


Motivation by fear is about avoiding. Motivation by incentive is about getting. Motivation by attitude is about becoming.


What Leaders are Reading     


DRIVE by Daniel Pink-- Motivation comes from the judicious use of carrots and sticks, right. Not so, says author Daniel Pink. His book illustrates the fact that motivation comes from many sources and that, at the highest level of performance, motivation comes from your deepest and most profound sense of who you are and want to be. Is about attitude.


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Leadership Tip of the Month

Leadership through Motivation


The people you lead will be more motivated to help you achieve your goals if they will meet their goals in the process.  


Be intentional about creating environments where people are motivated to achieve.


Seek to develop the people you lead. Cast your vision with regard to their desires and they will respond.


Lead with consideration to their needs and they will follow. 


Expect great things from them and they will excel.



  To learn more, contact LBD.   

John Branstad

John Branstad
Quote of the Month  

"Treat a man as he is, he will remain so. Treat a man the way he can be and ought to be, and he will become as he can be and should be."


 -Johann Wolfgang von Goethe -  

John Branstad