Marketing Made Simple
To whom should you market, and what do you say to them?
This one should be easy.
Market to someone and say something to them.
See! I told you it was easy. Many companies miss the mark with their marketing. Some try to speak to everyone, or they try to sell them everything. They usually end up with the same result. They end up saying nothing to everyone or saying everything to no one.
How do you and your organization hit the mark? Pick out your market, your someone, then clarify your unique proposition, your something, and go for that target!
If you or your staff are challenged by these simple tasks, don't fret. There is help.
For additional information contact LBD.
Quote of the Month
"Everyone is ignorant, just on different topics."