Minnesota Municipal Beverage Association Newsletter
(July 10, 2016 - July 16, 2016)
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for the
As I See It...

In May, I had the opportunity to travel to the National Alcohol Beverage Control Association Conference with Paul and learn about the different laws and procedures in the Control States.

We attended various seminars and Paul was on the panel in the Selling Your System seminar.

Each person on the panel talked about the value of their system and how they get that message out to the public.

Paul's presentation was about on how we promote Community Value and get our message out within our own municipal liquor system.

When I returned to work after the trip, I got to thinking about how I was going to better sell my system to my city and get my message out.

Yes, we participate in the Community Value Programs, I have the message "Our Profits Go Back to the Community" on our receipts, and my staff is educated on why we are important and are encouraged to educate customers.

But something still seemed to be missing.  

At my annual review with the city council, we discussed changing the name of our facility to promote more of a friendly atmosphere for people of all ages to be able to come in and eat and socialize.

That process was already in motion, but I still didn't think that was enough to increase our customer base and get our message out.

After some discussion with my staff and customers, it was decided our message and purpose was being missed by many city residents.

We have so much more to offer now with our full menu being added and we have worked so hard at trying to re-brand our store with the name change.

It was decided to create an "Every Door Direct Mailer" (EDDM) to get our message out to city residents.

The EDDM contained the following information
  • Our new name & logo
  • Contact information
  • States how our city residents benefit from us
  • Our reason for the name change
  • A copy of our full menu with our NEW Kids Menu option
  • Nightly On Sale Food & Beverage Specials
  • Promotions that we offer
  • Off Sale Quantity Discounts
  • Included 2 coupons to get people in the door
All of our city residents should have the mailer in their mailboxes by Monday.

As I am sure there is going to be some negative feedback, I hoping there will a lot of positive feedback too.

In addition to creating the EDDM, we have new signage being installed.

We have a 3'x8' sign along the highway in the city park to attract highway traffic to stop in, and our Miller Distributor printed a new sign for the front of our building with our new logo and name.

We all need to "Sell our Systems" better because we have a pretty unique situation many people do not understand or know about.

At the end of the day, it is all about educating your customers and city residents why you are important in your community and trying to make as much money as you can to put back into your city budget.
 
Cheers!
Karissa Kurth
The Buffalo Range
Formally Buffalo Lake Liquors
Congratulations Bridgitte

Current North Branch Administrator and MMBA Director Bridgitte Konrad has accepted the Chief Deputy Auditor-Treasurer position with Chisago County.

Her last day in North Branch will be August 5.

Bridgitte has been a very valuable asset to the MMBA board and her insights will be missed.
Good Job Russ!!!

From Vicki Blake in Baudette:

Last Friday, July 8th, a customer was in the bar having his first beverage, and his heart stopped!

Russ Hansen, our bartender, responded very quickly, called 911, grabbed the AED, and revived the man, who is now on his way back from the Minneapolis VA hospital with a cardiac defibrillator in his chest!

I am so proud of Russ! 

We were given the AED by a grant the Ambulance crew received, and actually Russ was the only one that was trained on it! 

We all have been as of yesterday!

The system is very self explained as soon as you open the case!
The Strength of the Chain in Your Business

By MMBA Conference Presenter Tom Shea

There is an old saying that, "A chain is only as strong as its weakest link."

I always took this as a lesson on doing your best as it would be some small detail that would be the downfall of any effort. Hence the lesson of paying attention to details.

My most recent observation of a weak link came as I was dining with someone at a very nice restaurant; the kind where you can easily spend $100 per person for a dinner. What do I remember most about the evening?

The check.

Not the dollar amount of the meal; it was that in presenting the bill, the waiter left for us to use, a pen that he had picked up from some motel.

This experience reminded me of working with a company in the floor covering business several years ago.

All of their products were custom made.

Their list of customers read from the entertainment page of most any newspaper or magazine.

Their customers had money!

Yet, as their sales staff made the sale and asked the customer to sign the proposal, they also were using some pen they had picked up somewhere in their travels.

The salesperson could easily be making a $250,000 sale and they wrap it up by handing the customer a pen they picked up.

That same day, we marched the owners to a pen specialty store where they ordered a monogrammed pen for each of their employees.

Your weakest link might not be the pen.

It could be for a retailer, using that white plastic bag that has "thank you" written in red on the side.

It could be burnt out lights or dirty restrooms or just a dirty store.

For the owner in the service industry, it could be employees that look dirty and grungy wearing tee shirts with holes in them.

It is the weakest link that people notice.
Age Brings Wisdom

The strong young man at the construction site was bragging that he could outdo anyone in a feat of strength.

He made a special case of making fun of one of the older workmen.

After several minutes, the older worker had had enough.

"Why don't you put your money where your mouth is?" he said.

"I will bet a week's wages I can haul something in a wheelbarrow over to that building that you won't be able to wheel back."

"You're on, old man," the young guy replied.

The old man reached out and grabbed the wheelbarrow by the handles. Then he turned to the young man and said, "All right. Get in."
 
Future Dates to Remember


2016 MMBA Regional Meetings


September 7
Bemidji

September 14
 Roseville
  
September 15
Windom

September 22
 Austin

October 5 
Alexandria
   
October 6
Duluth

2017 MMBA
Annual Conference


April 29 - May 2, 2017
Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Nancy Raines
Longville
218-363-3249 
  
John Jacobi
Isanti
763-444-5063

Nanette Serbus
Olivia
320-523-2730

Steve Grausam
Edina
952-903-5732

Chris Arnold
Bagley
218-694-2542
E-Mail Me

Tom Agnes
Brooklyn Center
763-549-3710
Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113

 Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925
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Allow consumers to be a part of the process.

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