Minnesota Municipal Beverage Association Newsletter
(February 21, 2016 - February 27, 2016)
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As I See It...

Be a Third Grader

I volunteer at our local elementary school with the Big Brother/Big Sister program.
 
Recently, I waited in a third grade classroom, for my Little Sister, Emma, to get her lunch and return.

I noticed, amidst all the posters explaining nouns and verbs, the schedule for the day, Valentine art projects, a reminder that book orders are due soon and a math problem about quadrants, taped to the closet were ten, different, brightly colored sheets of paper.

Each of them explained something important.

Citizenship  Working together as a group to make our school, community and country a better place. Good citizens obey the rules and choose to help their community.

Caring  Responding with kindness to the feelings and needs of others.
Respect Caring for ourselves, others and the environment.

Courage Choosing to do what you believe is right no matter what others say or do.

Perseverance Working hard to reach your goals and never giving up, even when things get tough!

Honesty To tell the truth

Trustworthiness An honest person can be trusted by others; you can believe their words and actions. Trustworthy people do not lie, cheat of take what isn't theirs,

Integrity Choosing each day to act as ...."Kids of Character"

Responsibility Being honest about the choices we make and accepting the consequences for our actions. Being someone others can count on. Doing your job.

Fairness Treat others the way you want to be treated; Include Everyone!

Third grade information, that should last a life time!

Cathy Pletta
Kasson Liquor
Vergas Employment Opportunity
Jobs

The City of Vergas is looking for Full time Liquor Store Manager/Deputy Clerk.

This position plans, organizes and supervises daily operations of municipal liquor store and is clerical support for the City Office.

Retail management experience preferred. 

Applications and job descriptions can be mailed to  City Office/Liquor Store PO Box 32 or dropped off at 111 Main St Vergas MN 56587
.

Application deadline is 4:00 p.m. on Friday, March 11, 2016.


Click Here for More Information

Wisconsin 9-year-old Drove Drunk Parents Home, Charges Say

From: St. Paul Pioneer Press

A Wisconsin couple is facing criminal charges after authorities say they found the two highly intoxicated in their pickup truck and the woman's 9-year-old daughter behind the wheel.

Jason Roth and Amanda Eggert have pleaded not guilty to charges in Polk County Circuit Court.
KMSP-TV reports the two were arrested about a week ago after authorities got a 911 call about erratic driving.

A deputy caught up with the vehicle at a boat launch along the Apple River. Deputy Jeff Hahn testified he was stunned to see a young girl behind the wheel and the couple's baby in a car seat.

The parents face charges of recklessly endangering safety and neglecting a child. Eggert is also charged with battery to an EMT and a firefighter, as well as disorderly conduct.
3 Business Lessons From My Life as Internet Sensation 'Jiggly Boy'

By John Sweeney

It's been almost one year since I went viral.

Yes, I am Jiggly Boy.

The video of me dancing shirtless at a Minnesota Timberwolves NBA basketball game has racked up more than 150 million views all over the world, and countless mentions in the media.

Over the last two decades, as owner of the Brave New Workshop, the long-running satirical comedy theater, and in my role leading Brave New Workshop Creative Outreach, our corporate training arm, I've taught hundreds of companies improvisation-based behaviors designed to encourage a culture of innovation.

Jiggly Boy was part of the creative work we do for one of our clients, the Minnesota Timberwolves.

The idea of Jiggly Boy was a direct result of our innovation process and the work that followed was inspired and directed by our behavior-based mindset of discovery.

The success of the Jiggly Boy phenomenon has given us many insights. Here are three of the most important lessons I've learned along the way:

1. Don't be afraid to jump in

I first developed the Jiggly Boy character in 2003 as a way to help our client engage their customers and generate real excitement at the game.

Our plan was to create a character that was so excited about the game and team that he took off his shirt and danced in the stands, only to be promptly ejected by "security guards" who were actually Brave New Workshop actors.

The video of the scene went as viral as it could at the time, replayed on major media outlets such as ESPN and The Today Show.

Fast-forward to February 2015, when the Timberwolves asked me to reprise the popular character to welcome NBA superstar Kevin Garnett back to the team.

They played the 2003 video on the Jumbotron, and then showed me in the stands looking uncomfortable, until the growing applause finally coaxed me from my seat.

And then I burst into my Jiggly Boy routine, giving it everything I had, tearing off my shirt to reveal "Welcome Back, KG" on my chest.

Once again, the plan worked.

The stadium went nuts.

If you've seen the video, you know that one of the reasons it worked was because I jumped in and committed to what I was doing in a huge way.

In business, we're often worried about what will happen after we start, so we stay in the safe information-collection mode as long as possible.

But if you're going to innovate, you've got to begin.

That could mean anything from stepping outside of your comfort zone to partnering on a project with someone you don't know very well. Jump in, and things will start to happen.

2. Be prepared to pivot and maximize what change can bring

While the comedic routine was well planned, what we didn't know is that Garnett - having just come out of a timeout - would notice me, crack up on the court and acknowledge me with his million-watt smile.

That's where it exploded. Garnett and I connected, and the crowd ate it up, fueling the "scene" with something completely unexpected.

I shifted what I was doing to take advantage of the gift that I was given, the arrival of a "scene-mate," Kevin Garnett.

Reframing - looking at the situation from a different angle and finding another path toward the solution - is an excellent way to add value to any process.

We use reframing all the time when there are last-minute changes, challenges or unforeseen obstacles and we need to find another way of looking at the situation to achieve our goals.

But it can also be used to innovate.

Reframing can inspire us to explore the potential of new ideas, flavors or versions of what we're currently doing, and create something that's even better.

In comedy, and in business, if we view change as fuel, opportunity awaits.

3. Root your innovation in an attitude of service

The return of Jiggly Boy accomplished its initial objective of engaging basketball audiences - boy, did it.

Just days after I danced, I enlisted some partners to help turn my 15 minutes of fame into an effort to change kids' lives by literally giving them new smiles.

We all donated time and resources to create a website (JigglyBoy.com) to leverage the momentum and raise money for Smile Network International, a nonprofit doing miraculous work worldwide to provide cleft palate and lip surgery for children.

On the site, you can view the video, create a customized meme, shop for Jiggly Boy merchandise and - most importantly - donate directly to Smile Network International.

Remember that your job isn't done when the project ends.

You can and should continue to build on what you've done by finding new and innovative ways to keep the momentum going.

One way to do this is to simply ask, "Who else can we help?" or "How else can we positively affect our stakeholders?"

By putting these lessons into play, Jiggly Boy has delivered value to an important client, brought laughter to hundreds of millions of people, and funded more than one hundred life-changing surgeries for children across the globe.

Take a lesson from Jiggly Boy: By jumping in, embracing change and serving others, you'll be able to foster a mindset of discovery more easily and effectively than ever before, and spark memorable - and maybe even viral - innovation.

Oh, and if you want to kick-start practicing those behaviors by bringing smiles to kids' faces, visiting JigglyBoy.com might be a great place to start.

The delicate balance of mentoring someone is not crating them in your own image, but giving them the opportunity to create themselves

Future Dates to Remember


Legislative Session Start

March 8, 2016

MMBA / MLBA
Legislative Day

March 22, 2016

Click Here for More Information
2016 MMBA Annual Conference

April 16 - 19, 2016
Arrowwood Resort

Legislative Session
End


May 23, 2106
Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Bill Ludwig
Paynesville
320-250-3325
  
Candice Woods
Hutchinson 
320-587-2762
  
John Jacobi
Isanti
763-444-5063

Michael Friesen
Hawley
218-483-4747

Steve Grausam
Edina
952-903-5732

Tom Agnes
Brooklyn Center
763-549-3710
Brenda Visnovec
Lakeville 
952-985-4901
 
Bridgitte Konrad
North Branch
651-674-8113

 Karissa Kurth
Buffalo Lake
320-833-2321
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925
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Minnesota SMART

The SMART campaign: Supporting Minnesota's Alcohol Regulations and Traditions, is a renewed public education and grassroots advocacy effort in support of Minnesota's current alcohol regulations and three-tier system.

 

We believe Minnesota's current alcohol regulations are smart, balanced, and supported by many citizens and our local small businesses.    

    

They work well for Minnesota!

 

The SMART campaign functions to help you engage in advocacy efforts with state legislators and others in support of Minnesota's current alcohol regulations, and to oppose issues-such as Sunday alcohol sales.

We want to make it easy and effective for you to engage.

 

Take action and send an email to your state legislators today through the new SMART campaign website.   

 

We have sample letters and legislator contact information put together that is ready to go.   

 

  Click Here for the Website
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How I Built a Windmill
When he was just 14 years old, Malawian inventor William Kamkwamba built his family an electricity-generating windmill from spare parts, working from rough plans he found in a library book.

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